Experience

The Martin Agency

• United States
• Advertising Services
• 400 - 500 Employee

• Account Director

  • Apr 2022 - Present

  Currently working as business lead on LegalShield and Ritz. Currently working as business lead on LegalShield and Ritz.



72andSunny

• Advertising Services
• 300 - 400 Employee

• Senior Brand Manager

  • Apr 2021 - Apr 2022

  As a Senior Brand Manager working on Carl's Jr. and Hardee's, I led campaign development from strategic development to trafficking, and shaped the work at every stage with business, category and cultural insights. My day-to-day responsibilities included - - Partnered with brand and comms strategy to develop creative briefs - Led 360 productions with tight deadlines and high-volume deliverables (2x national campaigns between April and August 2021) - Liaised between the internal team and mid-level to senior clients; the client's trusted partner and lead daily contact - Led a 6-agency IAT (media, multicultural, social, PR and merchandising) through 360 campaign development - Trained the team's brand coordinator - Managed agency resources - Developed and enforced new processes to drive efficiencies for the client and agency Show less



Droga5

• United States
• Advertising Services
• 400 - 500 Employee

• Account Supervisor

  • Jul 2019 - Apr 2021

  As an Account Supervisor (Meta and Allstate), I led the work and process at large, including the day-to-day management of mid-level to senior clients and internal stakeholders throughout campaign development. A few of my projects included - - Produced the first-ever Allstate campaign at Droga5, announcing the brand's transformation through film, OOH and a campaign landing page- Led the Allstate brand identity refresh in partnership with Bruce Mau Design- Produced an integrated campaign for FACEBOOK company educating consumers on the brand mission- Produced an activations-based campaign for FACEBOOK Stories using real-life experiments conducted on the platform to demonstrate the power and scale behind the featureIn addition to the role's day-to-day responsibilities, I am also worked with a small task force to develop a training manual to support departmental D&IQ efforts and onboard new staff members. Show less

• Account Manager

  • Jul 2018 - Jul 2019

  As an Account Manager I worked on large and exciting brands making headway in their respective sectors, including Chase (Consumer Bank), HBO's Game of Thrones and OnePlus. Responsibilities/highlights include: • Produced the Game of Thrones global scavenger hunt, Quest; global blood drive, Bleed; and the Game of Thrones x Bud Light Super Bowl commercial• Developed a holistic brand launch for the You Invest Trade product, including strategy and design; first product work at D5 for Chase Consumer Bank• Led the development of user experience journeys and highlighted opportunity areas for growing Chase service/product, Merchant Services• Managed production (pre and post) logistics for national broadcast projects (7 total); shoot experience• Led digital projects including banners, rich media, digital OOH, interactive tools and website pages; first-ever digital and design-led UX projects on the Chase Consumer Bank business• Presented to internal and external senior stakeholders• Daily client interactions and management Show less

• Associate Account Manager

  • Aug 2016 - Jul 2018

  On the Chase retail account, the largest piece of business at Droga5, projects included broadcast TV, digital tools, website production, product launch, brand guidelines, digital banners, and special events. Responsibilities included the following:• Hired on full time after interning the Summer of 2016; Projects included branding and packagingcompetitive reports and Get Smarts for both the larger internal Chase team and senior-level clients• Owned administrative tasks from room booking to conference reports• Managed broadcast, online video, social and digital traffic process (3x TVC/OLV campaigns, 4x digital campaigns)• Worked closely with talent management, legal and business affairs to manage talent, music and stock footage usage terms and payments• Owned bi-monthly competitive reports to be shared internally and with clients• Day-to-day fiscal management including status documents and billing reports for multi-million dollar productions and small projects• Co-ran creation of rip films from concepting to production for a multitude of events; including presentations for the CEO and CMO of Chase Bank• Main liaison for multicultural, digital and point-of-sale creative agencies ensuring assets remained consistent and are licensed for useOn the Brady account, a nonprofit organization promoting gun safety, we worked on a national 360 campaign to start a new term in an effort to cut gun violence in the home and promote responsible gun ownership. Responsibilities included:• Managed broadcast shoot logistics including deliverables tracking and rough cut reviews; shoot experience• Partnered with a multitude of agencies to track assets, influencers, celebrities and events in which we could promote our term• Managed senior execs internally and externally to ensure all voices are heard and feedback captured Show less

• Account Management Intern

  • May 2016 - Aug 2016

  As an intern on the Chase Retail account, responsibilities included: •Main point of contact for 8 partner agencies that also work on the consumer bank business; Leads agency integration weekly status and gathers all agencies updates weekly•Coordinated meeting for CEO of Chase and CMO of Chase by organizing with office services, Senior Internal Leadership, reception, Chase Account team, etc.•Created organization charts•Coordinated internal senior management meetings •Assisted in trafficking of remaining 2016 assets (including TV)•Led/designed/presented ‘Get Smart’ deck on financial services•Owned administrative tasks (from room booking, conference reports, scheduling, etc) Show less



MOJO AD

• United States
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Jan 2016 - May 2016

  MOJO Ad is the first student-staffed advertising agency in the country with national clients such as Enterprise, Tostitos and Purina. MOJO Ad is the go-to agency for all things involving the Youth and Young Adult (YAYA) market. We specialize in 18 to 24-year-old consumers and how they interact with brands through traditional and digital media. Our client, BENGAY®, asked MOJO Ad to help make the brand YAYA friendly. My role as the Account Executive included: •Led a team of 10 employees; managed all aspects of work and met deadlines •Drove and wrote the Situation Analysis •Designed keynote decks for the client presentation •Interfaced with client to ensure business needs were met •Guided the team to create a strategically sound campaign •Co-authored the creative brief and brand strategy with the Account Planner •Worked MOJO AD events including the Career Fair and various workshops •Mentored Account Management students on their Situation Analysis project Show less



Missouri Democratic Party

• Political Organizations
• 1 - 100 Employee

• Communications Intern

  • Jan 2016 - Mar 2016

  The Missouri Democratic Party Committee is a one-stop shop for any and all Democratic politicians running for office, whether that is at the township level or the state level. We coordinate their creative campaigns, support them on social media, write content and prepare press releases for the party. My role as an intern included: •Assisted high-level politicians with day-to-day communications on various social media platforms •Used TweetDeck to summarize market perceptions of people and issues •Wrote and edited content for the Missouri Democratic Party Committee website •Developed email campaigns for community outreach •Designed promotional materials for Missouri Democrat Days and the Missouri Democratic Convention Show less



AdKarma

• Columbia, Missouri Area

• Media Sales Assistant

  • Aug 2015 - Dec 2015

  AdKarma is a side supply platform that connects publishers with advertisers for online and mobile advertising. •Used Zedo, AdapTV, SpotX and LiveRail to optimize ad performance and measure online ad metrics •Analyzed domain reports and providing feedback and suggestions to increase fill rate for video accounts •Researched and suggested prospects to the sales team •Assisted the Account Executives on day to day activities AdKarma is a side supply platform that connects publishers with advertisers for online and mobile advertising. •Used Zedo, AdapTV, SpotX and LiveRail to optimize ad performance and measure online ad metrics •Analyzed domain reports and providing feedback and suggestions to increase fill rate for video accounts •Researched and suggested prospects to the sales team •Assisted the Account Executives on day to day activities



AdZou

• Greater St. Louis Area

• Art Director

  • Aug 2015 - Dec 2015

  STEMpact St. Louis is a nonprofit organization whose mission is to equip K-8 teachers with the necessary tools to better teach science, technology, engineering and math in their classrooms. AdZou's mission is to create an integrated campaign to meet the client's needs. My role as the Art Director included: •Assisted with the quantitative and qualitative research plan •Conducted the creative audit for STEMpact and its competitors •Crafted the big idea and strategy with the creative team •Spearheaded the design of the plan book, Keynote presentation and all creative executions including out of home advertising tactics, free giveaways and digital display advertising tactics Show less



FTI Consulting

• United States
• Business Consulting and Services
• 700 & Above Employee

• Strategic Communications Intern

  • May 2015 - Aug 2015

  The University School of Journalism allowed me to study abroad in Brussels, Belgium, with an opportunity to intern at FTI Consulting EMEA. FTI Consulting is a global public relations firm with clients such as Google, DOW, Epson, Facebook and Johnson & Johnson. •Wrote blog posts •Internal and external event planning •Prepared industry analyses •Contacted reporters, researched possible media placement opportunities and prepared media call lists •Designed promotional materials using Adobe Photoshop and Adobe InDesign •Designed and edited company presentation materials on PowerPoint •Media re-branding project consisting of analyzing qualitative and quantitative research from target regions, developing a buying process flow chart and crafting consumer insights •Planned and created content for DOW IN magazine Show less



AdKarma

• Columbia, Missouri

• Media Assistant

  • Aug 2014 - May 2015

  AdKarma is a side supply platform that connects publishers with advertisers for online and mobile advertising. •Used Zedo, AdapTV and LiveRail to optimize ad performance and measure online ad metrics •Generated and provided online ad coding and optimization for existing publisher clients •Constructed over 500 personalized video and display ad campaigns •Analyzed domain reports and provided feedback and suggestions to increase ad opportunities and attempts for video accounts •Created and uploaded marketplace connections in AdapTV to make the process of ad buying more efficient, and ultimately increasing ad impressions Show less



SoHo Experiential

• United States
• Advertising Services
• 1 - 100 Employee

• Client Services Intern

  • Jun 2014 - Jul 2014

  I spent time in New York City, where I was able to learn and participate in the day to day activities of an event/experiential marketing firm (and learn how to make the perfect pot of coffee). Clients included Rémy Martin, Blue Agave Tequila and Mount Gay Rum. •Worked with field teams to ensure successful execution of events •Created and edited Excel templates to track POS and other event materials •Brainstormed and helped execute social media promotion at events •Researched and developed a Prezi presentation involving components of experiential marketing •Managed Rémy Martin's YouTube channel; created an excel spreadsheet that outlined key issues in the videos and how they can be improved •Brainstormed ideas and created different POS items (wristbands, bar mats) that would relate best to the consumer •Learned skills outside of the office, such as the importance of networking, being bold and asking for what you want Show less



Ulta Beauty

• United States
• Retail
• 700 & Above Employee

• Beauty Associate

  • Nov 2013 - May 2014

  Assisted customers with product inquiries and offer personalized consultations to provide an exceptional level of service; organized store layout to make finding products efficient and timely. Assisted customers with product inquiries and offer personalized consultations to provide an exceptional level of service; organized store layout to make finding products efficient and timely.



Richardson Electronics, Ltd.

• United States
• Mechanical Or Industrial Engineering
• 200 - 300 Employee

• Marketing and Interactive Advertising Intern

  • Jun 2013 - Sep 2013

  I spent a summer working on many different projects that allowed me to get hands on experience in marketing for a business to business company. •Researched and developed a plan for interactive advertising involving major social media outlets and interest groups •Created and edited company advertising material including brochures and Power Point presentations •Managed a Google AdWords account; analyzed data and created a biweekly report with problems and solutions •Helped manage a customer loyalty program, which included creating the company’s Mail Chimp account •Managed the backend of the company website including editing and language translations . Show less



Swordfish Sushi

• Batavia, IL

• Hostess

  • Aug 2011 - May 2012

  Answered phone calls; made reservations and answered customer questions; worked with a team to create the best customer experience possible. Answered phone calls; made reservations and answered customer questions; worked with a team to create the best customer experience possible.