Experience

CybeReady | Security Awareness Training

• United States
• Computer and Network Security
• 1 - 100 Employee

• Director of Marketing Operations

  • 2021 - 2 years

  CybeReady makes security awareness training easy and effective for enterprises. Built by cybersecurity training experts, CybeReady’s autonomous learning platform combines data science with advanced automation, which enables organizations to deliver employees with engaging and frictionless training programs. Hundreds of global enterprises have deployed CybeReady’s fully-managed solution. Visit: www.CybeReady.com



Fibonatix

• United Kingdom
• Financial Services
• 1 - 100 Employee

• Head Of Marketing

  • 2019 - 2020

  • Establishing and operating the Marketing department of the company from the ground up • Developing the company brand and building increasing awareness in European markets • Optimizing lead generation including all marketing collateral for the entire sales funnel • Producing marketing materials and content marketing for the company’s online presence • Planning, executing and overseeing all marketing activities, both ATL and BTL

• Marketing Manager

  • 2019 - 2019



Simplex

• Israel
• Financial Services
• 100 - 200 Employee

• Marketing Manager

  • 2017 - 2018

  • Establishing and operating the Marketing department of the company from the ground up • Creating campaigns for brand awareness among potential employees and partners • Planning and executing various recruitment initiatives along with the HR team • Managing the company’s website, social media platforms and public relation efforts • Initiating, organizing and hosting branded meetups, Hackathons and other events



Infolinks Media

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Team Leader

  • 2016 - 2017

  • Managing the Marketing division, including annual budget and projects prioritization • Planning and developing the global Marketing Strategy of the company, while placing great emphasis on ROI, Marketing Growth, Acquisition and various ‘Scaling Up’ methods • Leading the partnerships establishment, managing all marketing channels such as Marcom, Advertising, PR, SEO, PPC, Email Marketing, Social Media, Branding and BTL • Managing and monitoring online and offline marketing projects… Show more • Managing the Marketing division, including annual budget and projects prioritization • Planning and developing the global Marketing Strategy of the company, while placing great emphasis on ROI, Marketing Growth, Acquisition and various ‘Scaling Up’ methods • Leading the partnerships establishment, managing all marketing channels such as Marcom, Advertising, PR, SEO, PPC, Email Marketing, Social Media, Branding and BTL • Managing and monitoring online and offline marketing projects, focusing on KPI’s and on increasing the company revenue while meeting the projects’ objectives and deadline • Managing and operating conferences, sponsorships and product launches worldwide

• Marketing Manager

  • 2015 - 2016



McCann TLV

• Advertising Services
• 100 - 200 Employee

• Strategic Planner

  • 2013 - 2014

  • Developing strategic plans by identifying trends, conducting competitive market analysis in Israel and abroad, generating and refining of the advertising messages • Presenting to McCann’s senior staff and clients such as Tnuva, El-Al, Tempo, AIG, Mega



AvaTrade

• Ireland
• Financial Services
• 300 - 400 Employee

• Marketing Coordinator

  • 2011 - 2013

  • Brand management of ATRADE, AVATRADE’s Israeli brand. Managing the company’s website, ‘hands-on’ leading the SEM, SEO, social media channels and weekly newsletters • Building and monitoring multichannel campaigns, developing the marketing strategies including creative writing, negotiating with ad agencies, PR firms and various suppliers • Constant optimization via data mining, issuing and analyzing diverse marketing reports, leading efficiency process of the division through maximizing… Show more • Brand management of ATRADE, AVATRADE’s Israeli brand. Managing the company’s website, ‘hands-on’ leading the SEM, SEO, social media channels and weekly newsletters • Building and monitoring multichannel campaigns, developing the marketing strategies including creative writing, negotiating with ad agencies, PR firms and various suppliers • Constant optimization via data mining, issuing and analyzing diverse marketing reports, leading efficiency process of the division through maximizing revenue while cutting costs Show less