Online Assessor [UCT Digital Marketing short course]

• Oct 2022 - Present

The University of Cape Town (UCT) Digital Marketing online short course teaches students how to reach the right audience by helping them develop the online marketing skills they need to improve targeting and personalisation and create a consistent cross-platform brand narrative. These tried and tested digital marketing tactics enable students to gain the skills and confidence to implement their online marketing strategies. Learners are awarded a Certificate of Completion, approved by the University of Cape Town upon completing the course.• Deciding if a learner is competent or not yet competent in a specific topic or learning objective.• Managing and conducting the assessment within acceptable frameworks or assessment standards by collecting evidence to substantiate the competency result of a candidate.• Assessing the evidence submitted by the candidate and making a judgement on the candidate’s competence in compliance with all requirements.• Communicating assessment feedback to candidates.

Digital Marketing Specialist

• Aug 2021 - Present

• Create and execute digital marketing campaigns.• Provide input into the design and improvements of the websites' UI/UX elements and administer the websites and publish content. • Create both written and visual content across channels and work with our designers, copywriters, and content specialists to create targeted content tailored to each platform.• Monitor the performance of campaigns and suggest and implement improvements to optimise these using analytics tools to identify opportunities to reach our business and marketing goals. • Prepare reports, presentations etc. to communicate results and analyse campaign outcomes, ROI and KPI’s. • Search engine optimization (SEO) management • Manage and monitor pay-per-click advertising (PPC) that meet specific objectives and deliver ROI across multiple ad networks, such as Google Ads, Microsoft Ads, and paid social advertising. • Use CRO to optimize the marketing funnels, improve campaign performance, improve landing page conversion rates/reduce bounce rates.• Use data analytics to measure, analyze, and report on campaign performance and provide accurate insights to allow the marketing team and leadership to make data-driven decisions. • Design email marketing campaigns and newsletters to engage target audiences and retarget/remarket where relevant. • Grow high-quality followers in our industry as identified in our strategies and improve engagement across the main social channels, including industry-specific platforms. • Develop and increase our online presence through high-quality backlink generation, press releases, guest posting, and other online initiatives that elevate the status and brand exposure. • Administer and publish content on our websites we require experience with website content management systems –WordPress being advantageous. • Use HTML and CSS to make changes to a website, customize and perform content experiments, and design landing pages and update metadata.

Digital Creative

• Aug 2014 - Present

Digital Officer

• Nov 2014 - Jul 2021

• Developed and managed the digital strategy, content schedules, campaigns and promotions across social media and digital platforms.- Maintain compliance and brand standards throughout websites• Build and maintain social media presence across various platforms.- Manage more than 5 social media profiles for content, optimization, page builds, and website traffic.• Lead digital projects from initiation to completion.• Drove all digital marketing tactics, which include email marketing, landing pages, SEO/SEM, paid search, banner placement, analytic tagging, mobile optimization, and social components.• Implemented companywide SEO and Social Networking to boost visibility, and increase sales and community involvement.• Re-purposed station on-air programming and marketing content for social and digital media.• Content creation - writing of social media posts, articles, newsletters, blog posts, edited video and audio in line with the brand, communication and digital strategy• Engaged with internal and external stakeholders to ensure Gagasi FM is communicating its marketing and communication strategy effectively and that the Brand maintains good relationships in the digital media space.• Provide thought leadership and perspective for adoption where appropriate.• Continually investigated and report back on emerging digital media channels and proposed ways in which Gagasi FM can interact with the target audience on these channels.• Project-managed digital elements for clients and advertisers- Developed and optimised the campaigns and advertising to ensure proper performance, visibility and accessibility.- Consulted with the sales agents about best practices, social media, content creation and managing client expectations.• Project Managed the digital marketing and elements of the brand refresh• Created monthly digital marketing reports compromising of social media, website and client campaigns of site traffic, goals, and other KPIs.

Advertising & Social Media Administrator

• May 2014 - Oct 2014

• Manage social media channels for all the sub-group organisations as well as the updating of the website• Maintaining an inventory of advertisements and managing the ad server software.• Train all current and new consultants on LinkedIn and Facebook• Develop and implement all aspects of digital campaign activities • Manage social media channels for all the sub-group organisations as well as the updating of the website• Maintaining an inventory of advertisements and managing the ad server software.• Train all current and new consultants on LinkedIn and Facebook• Develop and implement all aspects of digital campaign activities

Webmaster

• Mar 2013 - Apr 2014

• Responsible for the marketing of the dealership online (social media and website) and offline (print advertising).• Collaborate with management and business units to determine the Website’s purpose, functions, requirements and long-term strategy as well as develop marketing and communications plans that leverage the social media space.• Establish policies and procedures around content management. • Developed content across owned and earned social channels. • Managed and grew business presence across social media channels, including, but not limited to Twitter, Facebook and YouTube.• Worked with internal or outside developers to create an effective user experience. Liaising with clients daily, following up on leads.• Compiling monthly email newsletters.• Leverage measurement tools to provide progress reports and mine insights, while continually finding ways to improve on those metrics through testing and new initiatives.