Reputation and Media Operations Director

• Jun 2022 - Present

Senior Media Relations Consultant

• Jan 2018 - Jun 2022

As a Senior Media Relations Consultant at Rostrum PR, my role is to deliver a full press office function to key clients. My role includes media liaison, proactively and reactively for my clients and clients of Rostrum and I speak with journalists across trade, national and broadcast titles on a weekly basis. In addition, I work as a Media Trainer, delivering media training to spokespeople from a range of companies, including Legal & General, Kearney management consultancy, Duff & Phelps, Buck, THe Exeter, Maistro procurement platform, Livingstone, Care Sourcer and many others.I lead the media training team at Rostrum PR where we specialise in helping businesses and individuals get their message out. We offer bespoke programmes based on your sector, industry and goals. This includes a dynamic overview of the media landscape as well as a tried and tested approach to communicating with your key media contacts.Our services are tailored to your needs. It doesn’t matter if you’re an experienced media spokesperson or just getting started, our media training will help perfect the delivery of your message. I am also a member of the ‘crisis team’ at Rostrum, helping to respond and manage any media issues that our clients may be experiencing. Show less

Senior Consultant

• Jan 2016 - Dec 2017

As a Senior Consultant at Camarco PR Agency, my main responsibility was to provide a full press office function for a number of clients, including boutique asset manager Polar Capital, Signia Wealth, ROBO Global and Vina Capital Vietnam Opportunities Fund, as well as fin-tech company FeedStock. This included liaising daily with journalists at trade, online and national titles, producing press releases, writing articles and statements. I also helped clients deal with crisis and issues management. I also served as Head of Social Media, where I was accountable for the social media strategy for key clients. This included idea generation, messaging and ensuring all messages were compliance approved. Show less

Media Relations Manager

• Nov 2013 - Dec 2015

As Media Relations Manager at Aviva Investors, I consistently delivered a positive message for the business by liaising directly with fund managers, across asset classes and geographies. I built up good working relations with national and trade journalists, as well as internal stakeholders. I was responsible for providing ideas, highlighting opportunities and risks and targeting the press based on journalist demands and the needs of the business. I wrote press releases, ensuring they met compliance rules. I set the agenda and work-stream for the external PR agency and liaised closely with stakeholders at Aviva. Show less

Media Manager

• Apr 2013 - Nov 2013

As Media Manager for the National Employment Savings Trust, I was responsible for trade press engagement. The role included writing and distributing press releases, arranging and hosting journalist events and meetings and responding to the news agenda, proactively and on a reactive basis. This role also involved issue management and stakeholder engagement. As Media Manager for the National Employment Savings Trust, I was responsible for trade press engagement. The role included writing and distributing press releases, arranging and hosting journalist events and meetings and responding to the news agenda, proactively and on a reactive basis. This role also involved issue management and stakeholder engagement.

PR Manager

• Jun 2008 - Apr 2013

As PR Manger for Virgin Money, I developed the brand’s communication and PR strategy, devised and wrote press releases across all products and was responsible for liaising and setting the agenda and work-stream for the external PR Agency. I was also responsible for liaising with journalists pro-actively and reactively, responding to queries and suggesting news angles. I was also the spokesperson for Virgin Money and was quoted on broadcast and across all national titles in addition to trade publications. Show less

Deputy Editor

• 2005 - 2008

I was responsible for writing news articles and features and conducting interviews for the weekly trade magazine (readership of 20,000 brokers). This included speaking with key contacts – including small medium and large brokerages, ‘one-man band’ organisations, through to the CEO of high-street banks and mortgage lenders. I was also responsible for editing the publication when needed and was editor of the magazine supplements. I was also involved with commissioning articles, deciding on picture briefs and representing the magazine at industry events, in addition to deciding the forward features list and hosting and conducting round-table events. Show less