Alexandria Canchola

Assistant Professor of Art, Graphic Design at Texas A&M University-Corpus Christi
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Contact Information
us****@****om
(386) 825-5501
Location
Edinburg, Texas, United States, US

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Experience

    • United States
    • Higher Education
    • 700 & Above Employee
    • Assistant Professor of Art, Graphic Design
      • Jan 2019 - Present

    • Graphic Designer | Videographer | Creative Director
      • Aug 2014 - Present

      Everything Looks Good helps creative professionals build and launch websites that show off their work. A creative studio based in South Texas focused on branding, design, video, art direction and websites. Everything Looks Good helps creative professionals build and launch websites that show off their work. A creative studio based in South Texas focused on branding, design, video, art direction and websites.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Graduate Teaching Assistant
      • Sep 2016 - Jan 2019

      Fall 2017, Printmaking I, Reynaldo Santiago (Instructor) Spring 2017, Graphic Design II, Robert Gilbert (Instructor) Fall 2016, Graphic Design I, Robert Gilbert (Instructor) • Assisted Professor Robert Gilbert in teaching Graphic Design I through taking attendance, posting on Blackboard, answering student questions, providing constructive feedback during group critique, etc. • As an educator, teaching Graphic Design II my goal has been to inspire students not only through the attainment of skills and methods of design but in becoming critical thinkers who solve problems strategically • Class discussion and peer critique are methods I’ve used to draw students into discussions that emphasize design fundamentals and conceptual thinking • Approached my classroom as a collaborative expert—engaging and challenging students to frame their own opinions about their work, the work of their peers, and the work of professionals • During class critique I utilized questions tactically: as a point of discussion, as nonprescriptive forms of feedback, and as a demonstration of the curiosity that I strive to cultivate in my students Show less

    • United States
    • Education Administration Programs
    • 700 & Above Employee
    • Graphic Designer
      • Aug 2013 - Sep 2014

      • Created branding materials such as logos, school mascots, advertisements, and billboards • Developed event collateral such as invitations, signage, and web designs • Launched a new marketing campaign, “One IDEA”, that worked to increase student and teacher recruitment • Produced the inaugural issue of IDEA’s new magazine, “IMPACT”, that informed parents of school policies and procedures as well as increased family affiliation with IDEA’s mission • Organized, developed and managed over 20 design projects on a weekly basis Show less

    • Founder and Creative Director
      • Aug 2011 - Aug 2014

      • Created a filming and design business that worked primarily with clients on their event invitations and films • Opened an online stationery shop that involved the illustration and copy writing of greeting cards including prepping files for print, and managing all customer relations • Worked directly with clients as a graphic designer and illustrator on developing concepts and the design of branding/logos/identity, web design, and promotional materials • Design work has a proven track record of raising the profile of small business clients, including “The Grinning Yogi” based in Seattle Washington, which has recently been ranked #1 Yoga Studio in Seattle on Yelp. The successful branding campaign elevated the exposure of the studio and led to an increased customer base. • Promoted work through print and web related materials: lookbooks, blogging, brochures, site design, packaging design, and product photography. Show less

    • United States
    • Newspaper Publishing
    • 1 - 100 Employee
    • Production Director
      • Oct 2008 - Dec 2011

      • Created the weekly newspaper mockup, set layout, and sent weekly issue to press • Designed weekly newspaper covers, special sections, and creative content • Managed all advertising design work (print & web) • Updated the website to ensure that all print stories and news videos were featured online • Coordinated with both the advertising and editorial staff to ensure all materials were submitted to production • Created the weekly newspaper mockup, set layout, and sent weekly issue to press • Designed weekly newspaper covers, special sections, and creative content • Managed all advertising design work (print & web) • Updated the website to ensure that all print stories and news videos were featured online • Coordinated with both the advertising and editorial staff to ensure all materials were submitted to production

Education

  • The University of Texas Rio Grande Valley
    Master of Fine Arts - MFA, 2D Design
    2016 - 2018
  • The University of Texas at Austin
    Bachelor of Arts (B.A.)
    2005 - 2008

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