Director, Business Programs & Assistant Professor

• Sep 2022 - Present

Adjunct Instructor

• Jul 2021 - Sep 2022

Teaching an MBA course in Business Strategy and an MS in Sales Administration course in Business Analytics. Developed the syllabus and provided Greek and international students perspectives of business and real-world examples based on corporate experience.

Independent Consultant

• Sep 2022 - Present

Assistant Professor Of Business

• Jul 2020 - Present

Teaching undergraduate courses in Marketing Theory, Marketing Management, Organizational Behavior, Leadership and Ethics, and Sports and Entertainment Marketing. Developed the syllabus, coursework and provided students real-world examples based on corporate experience. Teaching undergraduate courses in Marketing Theory, Marketing Management, Organizational Behavior, Leadership and Ethics, and Sports and Entertainment Marketing. Developed the syllabus, coursework and provided students real-world examples based on corporate experience.

Independent Consultant

• Feb 2022 - Sep 2022

Vice President of Gaming Entertainment Solutions

• Sep 2021 - Dec 2021

Director of Business Development

• Jan 2021 - Aug 2021

Director, Managed Services & Consulting

• Dec 2018 - Oct 2020

• Consulted with casinos and resorts on their marketing and operations strategies. Delivering monthly targets to increase revenue and revise operations. Often providing in-depth status reports for the clients and their position in the competitive set. • Developed analytics and reporting to be implemented in the property’s operations. Establishing KPIs and other metrics.• Managed relationships with clients during the VizExplorer software installation process. Identifying needs and developing solutions both inside and outside of the tools.• Provided the software developers insightful user experience cases participating in the development process of future versions of the software. • Assisted with the sales cycle. Providing case studies, speaking with prospects, and assisting with trade shows and conferences.

Senior Gaming Operations Consultant

• Nov 2015 - Nov 2018

• Work with development team on product improvements as well as next generation.• Work with marketing on product strategy and roadmap. • Manage customer-focused, multi-channel direct marketing programs, including integrated direct mail and email campaigns. Analyze those programs to optimize revenue. • Understand marketing analytics, customer segmentation, offer generation, campaign measurement and customer research.• Consult customers on player development and casino marketing strategies. Consulting includes loyalty marketing programs, brand management, database marketing, reporting, and host productivity. • Developing internal policies and procedures for the three core software products.• Deliver customer training in a classroom, lab or remote setting. Guide customers through Best Practices.• Partner with VizExplorer customers through the entire Life Cycle from Pre-Sales through installation and training to ensure successful software implementation.• Guide customer A/B testing, increasing revenue and minimizing expenses. • Work with internal analytics team to create customer packets and success stories.

Consolidated Marketing Manager

• Apr 2014 - Nov 2015

• The role was developed to test and compare a consolidated corporate lead strategy with the then property lead strategy. • Once a corporate lead strategy was determined to be the most effective, a consolidation plan was created to revise the Corporate Marketing personnel and develop new teams. • Worked closely with property and corporate stakeholders to develop marketing customer lifecycles, direct marketing campaigns, online booking channels. • Worked with the M life loyalty marketing program, myVEGAS free to play online casino, and events and entertainment to coordinate marketing offerings and increase customer engagement. • Worked with analytics departments in executing statistical models within the corporate database often conducting A/B testing to test the validity of such models.

Customer Relations Manager

• Dec 2013 - Apr 2014

Casino Marketing Manager (Player Development)

• Feb 2011 - May 2013

• Prior to resort opening developed VIP Services policies and procedures. Managed the butler’s department, VIP services staff, and VIP lounge and bar. • Revised, developed, and managed the processes of casino marketing, international marketing, casino events, lifestyle events as related to casino customers, junket program, and the corporate partnerships programs. • Developed property reporting regarding host productivity, event performance, comp acceptance, department performance, and corporate partnership success. • Developed casino events including national marketing table game tournaments, slot tournaments, and international tournaments and events. Approving casino credit and entry into such events. • Worked on the Identity loyalty program for customer offerings, direct mail customer lifecycle, analysis, and loyalty program offerings.

VIP Services Manager

• Nov 2010 - Feb 2011

-Provide input, recommendation and influence with the creation of the VIP Registration/Lounge to create a unique VIP experience-Train, prepare and play an active role in the grand of opening of the VIP Service operations according to The Cosmopolitan standards-Hire, motivate and mentor VIP Host Assistance Team Members and VIP Registration Representatives-Identify issues and provide creative solutions to ensure guest satisfaction-Conduct VIP Registration and Host Assistance training, classes and updates; ensuring each team member is kept apprised with the department’s operations and systems

Casino Marketing Supervisor (VIP Services)

• Apr 2010 - Nov 2010

• Managed luxury hotel room inventory and coordinated with butlers to ensure customer service standards are met. Developed reporting to view the performance of the previously mentioned.• Managed day-to-day operations of the casino marketing call center, telemarketing department, VIP services, players club, and casino events. Developed reporting to view the performance of the previously mentioned.• Managed and developed national marketing tournaments. Executed concert and special event ticketing. Developed reporting to view the performance of the previously mentioned. • Developed national marketing mail and casino host mail programs. Developed reporting to view the performance of the previously mentioned. • Built the telemarketing department to develop customer play into one that qualifies for a hosted experience.

Casino Marketing Coordinator

• Sep 2008 - Apr 2010

Greet guests promptly and politely upon arrival. Answer telephones in a friendly, timely manner. Assist guests with bookings, changing or inquiring about reservations. Evaluate guest play to properly issue complimentary items. Assist casino hosts, VIP, Players Club, ticketing and other departments with information regarding casino guest. Perform other job related duties as assigned. Evaluate guests’ play to properly issue complimentary itemsRelief Analyst / Administrator Creating Events and Promotions.Relief Supervisor Call CenterQuire Management with SQLManage Casino EventsTelemarketing

Gourmet Food Runner

• Aug 2006 - Jul 2008

Mark silverware. Serve and clear food in cooperation with the Food Server and Bus Person. Communicate with Food Servers, Bus Persons, and in general between the dining room and the kitchen. Perform other job related duties as assigned. Running and delivering foodFood PresentationLine ManagementCounting and Distributing of TipsLead Food RunnerCleaning the Kitchen Wine SuggestionsFood SuggestionsTaking Orders Mark silverware. Serve and clear food in cooperation with the Food Server and Bus Person. Communicate with Food Servers, Bus Persons, and in general between the dining room and the kitchen. Perform other job related duties as assigned. Running and delivering foodFood PresentationLine ManagementCounting and Distributing of TipsLead Food RunnerCleaning the Kitchen Wine SuggestionsFood SuggestionsTaking Orders

Pool Services Supervisor

• Mar 2006 - Aug 2006

Oversee staff and operations of the pool area including related departments such as Public Area Department (PAD), Cocktails, Beverage, and Retail to ensure service level standards are being met. Hire, train, and supervise staff. Facilitate and maintain consistent pool safety programs, training, and documentation to ensure the overall safety of guests in the pool area. Monitor overall guest satisfaction on the pool decks with regards to entertainment experience and overall enjoyment levels. Communicate with pool support departments such as PAD, Beverage, Laundry and Linen, Convention Services, Catering, Pool Cafe, In-Room Dining, and Security as needed to ensure the smooth operation of services. Schedule staff and ensure accuracy of timekeeping records. Complete administrative tasks using various technology and software. Perform all duties as deemed necessary for the success of the department.

Baggage Handler

• Aug 2005 - Mar 2006

Greets guests upon arrival in a courteous, caring manner. Loads and unloads guests’ baggage to and from vehicles. Tickets and stores guests’ luggage. Maintains courteous interaction with Bell Persons, Hotel Dispatchers, Door Persons and Valet Attendants. Promotes courteous interaction between Limousine and Cab Drivers. Maintains control and responsibility for the security of the luggage area/room. Provides a vast array of guest information. Maintains excellent knowledge of the company and its amenities and the Las Vegas metropolitan area. Reports all accidents and/or incidents immediately to supervisor and/or security. Assists guests with emergency needs. Performs other job related duties as assigned.

Lifeguard

• Mar 2005 - Aug 2005

Provides guest safety by watching over water and deck area and responding to emergency situations as needed. Answer guests inquires in a professional and courteous manner. Maintains cleanliness of pool deck and facilities including straightening and stacking chairs, collecting soiled towels and trash, moving chairs, boxing towels, replacing flags, and cleaning signs. Displays knowledge of pool facility such as length and depth of all pools, location of bars, restrooms, and emergency procedure for rescue. Interacts with guests while adhering to company customer service standards. Performs other job related duties as assigned.

Guest Pool Attendant

• May 2004 - Oct 2004

Greets all guests promptly as they enter the pool area. Assists all guests with seating in the pool area. Maintains cleanliness of pool facility by picking up towels, garbage, and other debris in the pool area. Sets up and breaks down pool area by stacking chairs, un-stacking chairs, straightening chairs, and rolling towel bins. Maintains attentiveness to an environment in the pool facility to ensure guest enjoyment. Follows company customer service standards to ensure the highest level of guest service. Sets up and breaks down cabanas, including moving and cleaning cabanas and furniture as needed. Actively distributes towels and sells inner tubes. Fulfills guest requests promptly and assists guests with special requests. Assists with cabana maintenance to ensure all cabana features are properly operating. Demonstrates knowledge of pool facility and services to answer guest questions and fulfill guest needs. Answers questions regarding food and beverage menu options. Prepares and stocks cabanas for guests. Communicates professionally and courteously when interacting with guests and co-workers. Follows company customer service standards to ensure the highest level of guest service. Perform all other duties as assigned.