Press, PR & Media Officer

• Oct 2023 - Present

PR and Communications Assistant

• Jan 2023 - Oct 2023

Fundraising and Marketing Assistant

• Jul 2022 - Jan 2023

- After completing my university degree in Journalism Studies at the University Of Sheffield. I integrated into a hybrid role across both the Marketing and Fundraising teams. - Designed a 12 page by-annual magazine within Adobe InDesign.- Created press releases for wider national campaigns and fundraisers.- Written articles and interviewed case studies for a national marketing campaign, HERdisease, aimed at raising awareness of heart disease within women.- Optimised SEO when writing website copy to improve user traffic. - Moderated social media channels to encourage user engagement and a Facebook Group Challenge.- Created an email journey through Dotmailer.- Implemented an Editorial Calendar.- Handled the stewardship of supporters for the Great North Run 2022 raising above predicted target reaching over £10,300 and the London Marathon 2022.- Produced a crisis statement and a health and safety form.- Used the platform Beacon to manage the data of supporters. Show less

Marketing and Communications Assistant

• Aug 2021 - Jul 2022

- Designed media for both external and internal communications inline with Heart Research UK’s branding created within Adobe Illustrator, InDesign or Photoshop.- Created all design assets for the largest fundraiser of the year reaching £70,000.- Wrote blog posts optimising SEO and interviewing case studies.- Created PR content planners to organise larger marketing campaigns.

Marketing Intern

• Jul 2021 - Jul 2021

- Overshadowed the entire marketing team including the Press and Media Officer, Graphic Designer, Head of Marketing and the Digital Marketing Officer.- Wrote several blog posts integrating SEO.- Contributed press releases which were distributed across the wider media. - Published several articles within a by-annual magazine for both internal and external communications.- Edited copy for internal email marketing.- Produced copywriting and scheduling across Instagram, Facebook, LinkedIn and Twitter.- Carried out social media marketing research including hashtags.- Created and edited a video in Adobe Premiere Pro. Show less

Contributor

• Sep 2019 - May 2022

- I have written relevant articles for Liberty Belle Magazine keeping up to date with latest trends and doing extensive research for several different genres including lifestyle and fashion. Here, I have also pitched ideas for articles to editors that I feel would create engagement from the target audience.

Social Media Marketing Editor

• Sep 2019 - Nov 2021

- Social Media Marketing Editor of the ‘Best Newcomer Publication in the North' (SPA Regional Awards 2021)- Introduced a new branding by creating logos and social media identity using my skills in Canva.- Assessed level of social media activity by monitoring follower engagement.- Scheduled posts through Hootsuite to ensure that full engagement was reached by posting at peak traffic times.- Worked within a team dynamic and leadership role to create and collaborate on ideas.- Launched new and creative social media materials to engage followers’ attention including Instagram stories and IGTV's.- Created and designed a new website ensuring that all brand marketing was translated across the brand. The website was shortlisted for the 'Best Website in the SPA Regional Awards' in 2022.- Implemented an Editorial Calendar and Social Media Calendar.- Created and designed a newsletter for contributors for internal marketing. Show less

Corporate Communications Intern

• Jun 2021 - Jul 2021

- I worked alongside the Media Team attending meetings and broadening my understanding of PR and Communications within the university sector. - Wrote multiple academic research releases, including a press release on plastic upcycling which was covered on Radio 4. - Commissioned by the Student Recruitment, Marketing and Admissions team to complete competitor research to benchmark the current seasons PGR offers in the run up to clearing. - Produced a feature within an internal newsletter for the Internal Communications Team. - I improved my understanding of pitching ideas to journalists, interviewing academics and sourcing a story. Show less

Journalist

• Jun 2021 - Jun 2021

- Wrote articles based on events happening throughout the week placement including covering an APPG coronavirus meeting. - Attended meetings with the Bylines Network and March for Change. - Uploaded to WordPress website optimising SEO by using key words and phrases throughout the articles. - Interviewed different contacts for stories. - Wrote articles based on events happening throughout the week placement including covering an APPG coronavirus meeting. - Attended meetings with the Bylines Network and March for Change. - Uploaded to WordPress website optimising SEO by using key words and phrases throughout the articles. - Interviewed different contacts for stories.

Podcaster

• Oct 2020 - Jun 2021

- Co-founder of Just Us Three Podcast creating a platform to discuss topical issues and taboos. - Grew the total listens by over 1,000% in 13 episodes using SEO and social media marketing. - Interviewed guest speakers. - Created and designed the brand identity. - Content planning for each podcast episode. - Edited the audio for each podcast within either Adobe Audition or Audacity. - Designed and managed the social media channels for Instagram, Twitter, Facebook and LinkedIn. - Distributed on Spotify, Apple Podcasts and YouTube. Show less

Contributing Writer

• Nov 2020 - Nov 2020

-Contributing writer at Forge Press. -Contributing writer at Forge Press.

Social Media Officer- Journalism Society

• Jun 2020 - Sep 2020

- Created a brand identity including a logo and colour palettes within Canva. - Scheduled social media posts through Slack and Hootsuite. - Developed a digital marketing strategy for social media. - Worked within a team dynamic to create and collaborate on ideas. - This role is also HEAR accredited. - Created a brand identity including a logo and colour palettes within Canva. - Scheduled social media posts through Slack and Hootsuite. - Developed a digital marketing strategy for social media. - Worked within a team dynamic to create and collaborate on ideas. - This role is also HEAR accredited.

Contributing Writer

• Jul 2020 - Jul 2020

-Contributing writer at the Millennial Point online publication. - I explored toxic productivity and the issue with hustle culture. -Contributing writer at the Millennial Point online publication. - I explored toxic productivity and the issue with hustle culture.

Social Media Assistant

• Nov 2019 - Nov 2019

- Posted for my department’s social media and created graphics using skills in Adobe Spark Post. - Created an Instagram story reporting events in an engaging manner. - Applied my marketing strategies to engage the social media audience. - Created posts on the page to relevant events. - Posted for my department’s social media and created graphics using skills in Adobe Spark Post. - Created an Instagram story reporting events in an engaging manner. - Applied my marketing strategies to engage the social media audience. - Created posts on the page to relevant events.