Experience

TenX

• New Zealand
• Consumer Services
• 1 - 100 Employee

• Co-Founder

  • Feb 2020 - Present

  TenX Studios is an innovation studio, combining Creativity and Technology to invent and build awesome products, experiences, and spaces. TenX Studios is an innovation studio, combining Creativity and Technology to invent and build awesome products, experiences, and spaces.



ByProduct Limited

• Director

  • Feb 2020 - Present

  ByProduct is a ventures laboratory, focusing on experimental concepts and ideas which combine emerging technologies with innovative thinking to change the world for the better. ByProduct is a ventures laboratory, focusing on experimental concepts and ideas which combine emerging technologies with innovative thinking to change the world for the better.



Spark New Zealand

• New Zealand
• Telecommunications
• 700 & Above Employee

• New Products and Categories

  • 2018 - 2020

  Working across multiple areas within Spark, with a particular focus on using Design Thinking and Human Centered Design to lead out the development of new products and categories, including the management of select existing ventures within the Spark portfolio. Working across multiple areas within Spark, with a particular focus on using Design Thinking and Human Centered Design to lead out the development of new products and categories, including the management of select existing ventures within the Spark portfolio.



Dacxi Chain

• Australia
• Financial Services
• 1 - 100 Employee

• Chief Product Officer

  • 2018 - 2018

  As Chief Product Officer, I looked after product innovation, management, and development, as well as brand, creative, marketing automation, and content production across our product portfolio, all up a team of 15. I was heavily focused on creating a great product culture, implementing and managing the structure to support Agile and Kanban across the business, and managing the core HR processes to enhance this. Dacxi is a fintech startup, focused on making cryptocurrency simple and friendly for everyone. We are paving the way for mainstream investors to learn and engage with crypto, through our exchange, community, and learn products.



Yellow New Zealand

• New Zealand
• Online Media
• 100 - 200 Employee

• Head of Product (Digital)

  • 2016 - 2018

  Reporting to the CEO, I was responsible for defining and driving the digital product strategy for Yellow, and leading the development, management, operations, and fulfillment of products. This included development of a vision for product that drives and inspires the company, and expansion of to-market channels through innovative eCommerce solutions. Initially leading product and marketing for our Digital Marketing Services products, I transitioned to this role to include product innovation and management for all digital products within the Yellow portfolio. I led multiple teams across Product Strategy, Product Operations, Product Management, and Product Fulfilment, bringing together extraordinary teams of people to achieve the best work, through continuous and rapid testing, and effective execution and operations.Supporting this, I am responsible for developing a great product culture, with continuous innovation at the core of the team. I have driven this through implementing recruitment and retention strategies, and a revision of internal culture to reflect a new direction for the company.I am also responsible for the commercial planning of this portfolio, driving product growth and development, and working alongside marketing and communications to develop new go-to-market strategies designed to change public perception of Yellow’s ability to deliver in a digital landscape.



BEAT New Zealand

• Director & Head of Strategy/Creative

  • 2014 - 2016

  As Head of Strategy & Creative at BEAT, and one of three company Directors, I was responsible for overseeing all marketing and NPD strategy for clients, as well as creative and product outputs. During this time I worked across multiple international brands, and many domestic clients, with projects ranging from development of e-commerce platforms through to television content production. As Head of Strategy & Creative at BEAT, and one of three company Directors, I was responsible for overseeing all marketing and NPD strategy for clients, as well as creative and product outputs. During this time I worked across multiple international brands, and many domestic clients, with projects ranging from development of e-commerce platforms through to television content production.



Beat Communications

• Account Director / Senior Account Director

  • 2011 - 2014

  As Senior Account Director, I managed multiple teams to create and deliver marketing strategy and campaigns. I was also responsible for strategic development for these clients, ranging from short-term goal orientated strategy, through to long-term commercially sustainable marketing solutions. As Senior Account Director, I managed multiple teams to create and deliver marketing strategy and campaigns. I was also responsible for strategic development for these clients, ranging from short-term goal orientated strategy, through to long-term commercially sustainable marketing solutions.



Freelance

• Journalist

  • 2010 - 2014

  Throughout this time I wrote for many local and international publications, with a specialty in alcohol journalism, and video gaming. Throughout this time I wrote for many local and international publications, with a specialty in alcohol journalism, and video gaming.



Trade Media Ltd

• Communications Manager

  • 2009 - 2011

  While at Trade Media Limited, I provided communications & marketing guidance to a suite of publications aimed at varying B2B markets. This included product innovation, digital expansion, commercial innovation, and general publicity recommendations & implementation. While at Trade Media Limited, I provided communications & marketing guidance to a suite of publications aimed at varying B2B markets. This included product innovation, digital expansion, commercial innovation, and general publicity recommendations & implementation.



Armada Publishing

• Sales Coordinator

  • 2008 - 2009

  Media and advertising sales for a suite of publications under the Armada Publishing umbrella, including Autofile, The Cut, The Player, and Drinksbiz. Media and advertising sales for a suite of publications under the Armada Publishing umbrella, including Autofile, The Cut, The Player, and Drinksbiz.



Great Southern Film and Television

• Post/Production Coordinator

  • 2007 - 2008

  While working in Film & Television, I spent a fair portion of my time working for Great Southern. Here, I was responsible for post-production coordination, production coordination, and facilitation of show deliverables to networks and international buyers. While working in Film & Television, I spent a fair portion of my time working for Great Southern. Here, I was responsible for post-production coordination, production coordination, and facilitation of show deliverables to networks and international buyers.