BARBARA SCOTTO

Gerente de Planejamento Estratégico, Clima e Cultura e Talent Management at ZENVIA
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Contact Information
us****@****om
(386) 825-5501
Location
São Paulo, São Paulo, Brazil, BR
Languages
  • Portuguese Native or bilingual proficiency
  • English Full professional proficiency
  • Spanish Full professional proficiency

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Felipe Castano Gonzalez

Barbara é uma profissional com um alto nível de engajamento e com um foco e esforço claro para entregar resultados, além disso tem um drive muito forte de Inovação procurando constantemente melhores práticas tanto dentro quanto fora do Brasil. Tudo isso somado a um foco de tomar decisões sempre baseadas em dados, preocupação genuina com o time, e uma personalidade leve e otimista, fazem com que ter a Barbara dentro do time seja muito bom e prazeroso !

Etienne Alves

Barbara foi uma pessoa que conseguiu absorver todo o conhecimento que compartilhamos no Programa Trainee desde o trabalho de uma simples análise de dados até mesmo de gestão de pessoas e liderança. Rapidamente conquistou seu espaço na empresa com seu potencial incrível para gestão de dados, projetos e, principalmente relacionamento com pessoas de diferentes níveis. Foi muito bom poder conviver com ela alguns momentos de sua carreira profissional!

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Credentials

  • Chora PPT
    Perestroika
    Apr, 2023
    - Nov, 2024
  • Practioner em PNL
    SBPNL - Sociedade Brasileira de PNL
    Dec, 2022
    - Nov, 2024
  • Leading Your Team Through Change - ADKAR
    Prosci
    Jun, 2022
    - Nov, 2024
  • Design de Experiências de Aprendizagem
    42formas
    Apr, 2022
    - Nov, 2024
  • Líder do Futuro
    Crescimentum
    Nov, 2021
    - Nov, 2024
  • SQL Server - Módulo I
    Impacta Tecnologia
    Mar, 2019
    - Nov, 2024

Experience

    • Brazil
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Gerente de Planejamento Estratégico, Clima e Cultura e Talent Management
      • Jun 2022 - Present

      Líder de um time de especialistas com atuação em cultura, clima, gestão de talentos, rituais corporativos, people analytics e planejamento estratégico.- Executei um plano de cascateamento de metas da alta liderança que garantia foco nas metas estratégicas de negócio.- Estruturei modelo de acompanhamento de KPIs semanais para as áreas que gerava melhor previsibilidade para atuação em clima e modelo de gestão organizacional.

    • Strategy and Operation Manager
      • Nov 2021 - Jun 2022

      Oversaw a team of specialists , responsible for strategy planning and projects.• Implemented a quarterly strategic planning process with routine follow-up rituals, OKR and projects.

    • Brazil
    • Software Development
    • 700 & Above Employee
    • Head of Commercial Planning
      • Dec 2020 - Aug 2021

      Oversaw a team of 40 people, being responsible for Sales Operations, Trade Marketing, Go-to-Market and BI in the iFood’s core area (restaurants), representing 60% of the company’s GMV and over 1,000 sales executives. • Built a BI team with analytics engineers and data visualization analysts; reduced from 600 to 75 dashboards for the sales operations and automatized 50% of variable salary calculation, enabling the progress visualization in D-1; • Tested food delivery ultra-convenience, learning that a better curated restaurant list in each occasion brings better results than a fast delivery, which raised a high increase in orders potential and led the new curated model to be applied in our TOP-30 cities in Brazil; • Improved by 30% percent the meal voucher acceptance in restaurants, raising the incremental order expectation to 30 orders per restaurant per month. Show less

    • Brazil
    • Truck Transportation
    • 700 & Above Employee
    • Operation Intelligence Manager
      • Jul 2020 - Dec 2020

      Oversaw a team of 15 people, being responsible for continuous improvement, training, BI, innovation and new features rollouts in Last Mile operation shaped with stores, logistics operators and drivers throughout Brazil.• Built a quality management and training team which acted in a matrix structured for regional teams. It resulted in a standard process for all operations that could be 50% online monitored; a multipliers team was developed to spread the new process and guarantee a continuous improvement;• Implemented 15 new product features in operation in 3 months;• Set up a new background check model for drivers to reduce acquisition cost and loss rate. Show less

    • Community Manager
      • Sep 2019 - Jun 2020

      Oversaw a team of 15 people, being responsible for client experience and quality, NPS and contingency for driver and logistics operators throughout Brazil.• Developed a drivers engagement campaign, 100% funded for an e-commerce partner, that resulted in 3 more routes per driver;• Ensured the end-to-end drivers NPS execution that increased its grade to 60 and allowed the NPS process restructuring for logistics operators;• Executed a quality protocol for drivers based on a performance balanced scorecard automatized directly in the product, which resulted in a faster action by the quality and security team. Show less

    • Brazil
    • Financial Services
    • 100 - 200 Employee
    • Business Intelligence Manager
      • Feb 2018 - Aug 2019

      Oversaw a team of 3 technical people, being responsible for data analytics and database using different BI tools: Qlikview, Qlik Sense and Power BI.Built the first BI team in the company;• Sold the first data integration system contract, generating a R$ 25,000 annual revenue in the IT team;• Structured and included 50% of all key metrics in the database;• Executed a data quality project which adjusted 100% of main KPIs, working with many stakeholders and ensuring a change management process in the operation. Show less

    • FP&A and Pricing Manager
      • Apr 2016 - Feb 2018

    • Pricing Coordinator
      • Apr 2014 - Mar 2016

    • Financial and Project Management
      • Oct 2017 - May 2018

      Worked for both Brazilian and Peruvian operations at the same time as a consultant for financial improvement process and pricing. Responsible for operational system implementation (SAP e Aldavar) and collaboration between operational, financial and commercial teams. • Led the operational margin Improvement from -20% to 10% and the first 1,000 fleet contracts, supporting developments in accountability, financial and pricing processes. Worked for both Brazilian and Peruvian operations at the same time as a consultant for financial improvement process and pricing. Responsible for operational system implementation (SAP e Aldavar) and collaboration between operational, financial and commercial teams. • Led the operational margin Improvement from -20% to 10% and the first 1,000 fleet contracts, supporting developments in accountability, financial and pricing processes.

    • Brazil
    • Entertainment Providers
    • 100 - 200 Employee
    • Operation Business Controller
      • Mar 2013 - Apr 2014

      Atuação como Businees Partner de Finanças para a área de Produção de Shows.

    • Trainee | Project Analyst
      • Jan 2011 - Feb 2013

    • Food and Beverage Services
    • 1 - 100 Employee
    • Co-founder
      • Feb 2006 - May 2011

    • United States
    • Hospitality
    • 200 - 300 Employee
    • Asset Management Analyst
      • Oct 2008 - Jan 2011

    • Brazil
    • Higher Education
    • 200 - 300 Employee
    • Administrative Assistant
      • Jan 2008 - Oct 2008

    • Intern
      • Jan 2006 - Dec 2007

Education

  • Insper
    CFM - Certificate in Financial Management, Especialista em Finanças
    2013 - 2014
  • Fundação Getulio Vargas
    GVPEC, Liderança para Jovens Talentos
    2015 - 2015
  • Universidade de São Paulo
    Bacharel, Turismo
    2005 - 2010
  • Centro Universitário Senac
    Bacharel, Administração Hoteleira
    2005 - 2009

Community

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