Trí (Max) Nguyễn
Marketing Manager at Perfetto Vietnam Co., Ltd- Claim this Profile
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English Full professional proficiency
Topline Score
Bio
Credentials
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Managing the Company of the Future
University of LondonNov, 2018- Oct, 2024 -
Organizational Analysis
Stanford University Graduate School of BusinessNov, 2018- Oct, 2024 -
Modeling Risk and Realities
University of PennsylvaniaSep, 2018- Oct, 2024 -
Understanding Research Methods
University of LondonSep, 2018- Oct, 2024 -
APS Verification
Embassy of the Federal Republic of Germany WashingtonMay, 2018- Oct, 2024 -
PUBLIC RELATIONS: excellent
University Of Economics Ho Chi Minh CityJan, 2016- Oct, 2024
Experience
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Perfetto Vietnam Co., Ltd
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Vietnam
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Wholesale
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1 - 100 Employee
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Marketing Manager
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Feb 2023 - Present
Take responsibilities for strategic approaches of Branding, Digital Performance Marketing, Trade Marketing, E-Commerce, Product Marketing and D2C channels. - Evaluating and optimizing marketing and pricing strategies. - Analyzing market trends and preparing forecasts. - Generating new business leads. - Increasing brand awareness and market share. - Coordinating marketing strategies with the sales, financial, public relations, and production departments. - Developing and managing the marketing department's budget. - Overseeing branding, advertising, and promotional campaigns. - Managing the marketing department's staff. - Preparing and presenting quarterly and annual reports to senior management. - Promoting our brand at trade shows and major industry-related events. - Keeping informed of marketing strategies and trends. - Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies. - Conducts market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of products. - Conducts pricing research and analysis to ensure competitive product and service pricing. - Maintains knowledge of trends and developments in the market; identifies needs for new products and services and makes recommendations to leadership. - Analyzes and evaluates financial aspects of product development. - Collaborates in the development of new products. - Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies. - Collaborates, participates in, and coordinates promotional activities or trade shows. - Negotiates contracts for services needed to execute a marketing strategy. Show less
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Panasonic Sales Vietnam
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Vietnam
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Appliances, Electrical, and Electronics Manufacturing
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100 - 200 Employee
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Performance Marketing Team Lead
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Sep 2022 - Feb 2023
- Marketing Strategies & Planning (Digital Marketing | Brand Communication & Direction | Performance Tracking & Measurement...); Multichannel/omnichannel approaches via Segmentation & Targeting, Customer Insights/Pain points, Customer Behaviors, Marketing Objectives, Communication, and Content Framework. Develop Digital Marketing Strategies aligned with Coporate Brand and Communication Direction via media channels; Analyze data (dashboards, campaign results, conversion rates, channel performance) to help shape omnichannel strategies. Provide insights and key learnings to brand teams and any related stakeholders.- Team Management and Development: Generate the team's shared goals and KPIs for members to achieve the business & marketing objectives of the company as well as holding continuous trainings for members level up their skills and expertise for the shared goal. Show less
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Senior Digital Marketing Executive
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Nov 2021 - Feb 2023
PLANNING & EXECUTION:1. Liaise with multi-stakeholders: Marketing, Ecommerce, Sales, Customer Services, and so on, in both Global | Regional & Local to make Digital Marketing Planning (Integrated | Full Marketing RoadMap & Funnel) for any project assigned.2. Lead all projects under Digital Marketing Manager's supervision, from Planning to Implementation and Reporting.3. Analyze & provide Insights, Optimizations, Recommendations based on Data & Customer Analytics, web Analytics, Ads Manager, Audience Insights, Social Listening, and relevant Digital tools.4. Provide concrete methodologies of campaign success measurements: ROI, KPIs, Data-Driven Attribution Models, etc.5. Building Dashboard, Reporting Templates, Data Studio, and more tailored Reporting & Analytics platform to enable internal & external stakeholder access to work together.6. Strong capacity & capability for sales-driven, E-commerce projects with technical understanding, and tagging alignments with stakeholders.7. Presenting Annual Plan, Tactical Plan, Brief, or any assigned work to the internal team, regional team, and external partners.WEBSITE MANAGEMENT - SOCIAL MEDIA - CAMPAIGN 1. Being in charge of designing and building up Website | Landing Pages and Other Digital Touch Points based on the current enablers.2. Solid experience in developing User-Centric websites and enhance website performance, focusing on state-of-the-art UX|UI, Wireframe, Technical Requirements for Analytics & Optimization.3. Liaising with Regional | Global Team, Local Marketing Team, and Sales & Ecommerce to co-build up digital experience platforms, websites, and apps.4. Solid experience in managing web tools, E-commerce platforms: Google Analytics, Adobe, Magento, Haravan, Shopify, CRM, and so on.5. Build up and maintain performance On-Site SEO for current pages and newly established pages. Show less
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Yamaha Corporation
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Japan
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Musicians
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700 & Above Employee
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Senior Product Marketing Executive
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Oct 2020 - Oct 2021
- Management: 50% branding, 30% digital marketing and 20% trade marketing - Plan & execute strategies for social media and digital marketing channels: Content creation, SEO optimization, Visuals optimizing, PR. - Manage agency for Google ads (keywords, budget allocation, ROAS,...) - Plan and Implement marketing and promotion activities: GT, MT, and E-Commerce channels - Analyze and summarize the company’s marketing and promotion activities expenditures - Propose and execute standout product displays and POSM plan with effective visual merchandise strategies to generate sales at retail stores - Well manage Musical Instrument products and cooperate with dealers for product training, promotion, collaboration, engagement, inventory, and execution - Create and execute the implementation of an annual visual merchandising plan to enhance the product’s presence in the market and support sales target achievement, in line with company guidelines and strategies. - Well customer data analysis by conducting marketing research/ dealers shared information to understand target customers insights, and market situation - Propose and execute standout product displays plan and effective visual merchandise strategies to attract shoppers and generate sales - Ensure effective and interesting designs and materials, POSM, content movies & promotion complied with Brand and company guidelines and strategies - Timely monitor, profit/ lost report and keep improving quality of merchandise activities - Keep enhancing the product knowledge for effective and prompt internal and external product knowledge training - Execute marketing media activities/campaigns/ events - Check, forecast quantity, and order products monthly Show less
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HM Transport & Logistic S.A.C.
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Transportation/Trucking/Railroad
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1 - 100 Employee
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Sales And Marketing Specialist
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Feb 2018 - Mar 2019
- Manage Facebook and website content - Find new leads and manage existing customers - Find and keep relationship with global agencies and forwarders - Organize workshops and online events - Do analysis of logistics industry and trends - Manage Facebook and website content - Find new leads and manage existing customers - Find and keep relationship with global agencies and forwarders - Organize workshops and online events - Do analysis of logistics industry and trends
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Nesso - Multimedia Production
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Media Production
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1 - 100 Employee
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Account Executive
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Dec 2017 - Feb 2018
- Introducing products/services to international clients on a daily basis via various channels - Balanced new business, account management and production. - Manage client expectations throughout projects to meet aggressive targets month on month. - Developed knowledge of end to end content production and workflow processes. - Introducing products/services to international clients on a daily basis via various channels - Balanced new business, account management and production. - Manage client expectations throughout projects to meet aggressive targets month on month. - Developed knowledge of end to end content production and workflow processes.
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ILA Vietnam
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Vietnam
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Education Administration Programs
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700 & Above Employee
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Teaching Assistant
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2015 - 2017
1. Teaching Assistant hours in class Taking classes as requested Having substitution as requested 2. Classroom Management Support teachers in class/during the course Assist students in class/during the course Control and take care of students in class Assign and mark homework 3. Course Administration Prepare and distribute course books, materials and merchandise Update students with course progress information Check students’ attendance daily Prepare students for exams, Cambridge Deliver letters Report any incidents or problems to TAO 4. Learning and Development Attend Workshop and Training as requested 5. Customer Care Report students’ progress - results (monthly)Call parent for absent students Support in delivering and collecting CSS from parents (K&J)Support in handling requests and complaints Tutoring weak students Support Events (end of course, enrichment, ESOL …) Calling Letter New Course Support in re-enrolment tasks when requested Show less
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UBM plc
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United Kingdom
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Events Services
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200 - 300 Employee
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Telesales
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2015 - 2017
- B2B sales: contact potential and existing customers to introduce products and answer questions - Trained and quipped: general knowledge of Food & Beverage - Guiding foreign customers in the company’s exhibitions: PROPAK VN 2015; Food & Hotel VN 2015 - B2B sales: contact potential and existing customers to introduce products and answer questions - Trained and quipped: general knowledge of Food & Beverage - Guiding foreign customers in the company’s exhibitions: PROPAK VN 2015; Food & Hotel VN 2015
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Education
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2019 - 2022
Victoria University
Master's degree, MBA -
2014 - 2018
International University - VNU HCMC
Bachelor's degree, International Business/Trade/Commerce
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