Mónica Ríos Della Cella

Digital Marketing Account Manager at The Digital Navigator
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Contact Information
us****@****om
(386) 825-5501
Location
Panama City, Panamá, Panama, PA
Languages
  • English Native or bilingual proficiency
  • Spanish Native or bilingual proficiency

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Monica believes that being a freelance give a professional an unique opportunity to grow personally. She loves what she does, which is important for a professional health now a days.

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Credentials

  • Content Marketing
    HubSpot Academy
    Jun, 2023
    - Nov, 2024
  • EF Language Test Inglés 90 Avanzado
    EF Education First
    May, 2016
    - Nov, 2024

Experience

    • United States
    • Marketing Services
    • 1 - 100 Employee
    • Digital Marketing Account Manager
      • Sep 2023 - Present

    • Blogger and Founder at hazdinerocontuweb.com
      • Jan 2020 - Present

      Haz dinero con tu web focus on providing information, tips, and strategies related to monetizing websites and earning income online. It cover various topics such as affiliate marketing, advertising, content creation, SEO, and other online money-making methods.I have achieved significant accomplishments and successful stories in various areas:👉🏼 Social media strategy: I successfully developed and implemented a comprehensive social media strategy to increase the following and engagement of the blog. By creating engaging and valuable content, optimizing posting schedules, and utilizing social media analytics, I managed to attract a larger audience and foster a thriving online community.👉🏼 Viral Pinterest campaign: I spearheaded a highly successful Pinterest campaign for several blog posts, resulting in a significant increase in website traffic and engagement. By creating visually appealing and optimized pins, utilizing relevant keywords, and implementing effective Pinterest marketing techniques, I was able to tap into the platform's massive potential and drive substantial organic traffic to the blog.👉🏼 Market research and target audience determination: I conducted extensive market research to identify the target audience of "Haz dinero con tu web." By analyzing demographic data, online trends, and user behavior, I gained valuable insights into the preferences, needs, and pain points of the target audience. This enabled me to tailor the content, marketing strategies, and monetization methods to effectively engage and serve the audience.👉🏼 Impressive website traffic: Through my efforts in content creation, SEO optimization, and strategic promotion, "Haz dinero con tu web" has achieved significant success, with over 10,000 monthly website visits. This milestone is a testament to the effectiveness of the implemented strategies, the quality of the content, and the blog's growing reputation in the online money-making community. Show less

    • Blogger and Founder at vamosabordo.com
      • Feb 2017 - Present

      Vamos a Bordo is a travel blog focused on boys and girls who want to travel the world, get to know every corner of the world, and live the best time of their lives.👉🏼 Content Creation: Writing and creating compelling blog posts, articles, and other forms of content that align with the blog's niche or topic. This involves researching, organizing ideas, and producing well-written, engaging content.👉🏼 Devised and implemented a highly effective social media strategy that resulted in a significant increase in the blog's following. By utilizing various platforms, I successfully engaged the target audience, fostered meaningful interactions, and amplified brand visibility.👉🏼 Led a viral Pinterest campaign for multiple blog posts, leveraging the platform's visual appeal and search engine capabilities. By creating compelling graphics, optimizing content for maximum exposure, and utilizing Pinterest's vast user base, I successfully generated substantial traffic and engagement for the blog.👉🏼 Conducted comprehensive market research to gain valuable insights into the target audience's preferences, interests, and travel aspirations. By analyzing market trends, audience demographics, and competitors, I ensured that Vamos a Bordo's content resonated deeply with the intended readership.👉🏼 Successfully contributed to the growth and reach of Vamos a Bordo, which currently boasts over 10,000 monthly visits to its website. This milestone reflects the blog's increasing popularity and the effectiveness of our marketing strategies in capturing the attention of adventurous youngsters seeking unforgettable travel experiences. I am thrilled to bring my expertise and passion for travel marketing to new opportunities, where I can continue to make a meaningful impact in the industry. Show less

    • Pinterest Manager
      • Jan 2021 - Apr 2023

      During my experience, I have achieved notable accomplishments while performing these tasks specifically focused on leveraging Pinterest as a powerful visual search engine:👉🏼Conducted thorough Pinterest SEO research tailored to your business, identifying the most effective keywords to connect with your target audience and drive significant traffic to your website.👉🏼Developed a comprehensive SEO strategy for optimizing your Board titles and descriptions, ensuring they align with search trends and attract maximum visibility. Additionally, provided a curated list of new board suggestions to expand your reach.👉🏼Implemented an effective SEO strategy for optimizing Pin titles and descriptions, capturing the attention of users and driving engagement with your content.👉🏼Utilized Canva to design visually appealing and attention-grabbing Pins, ensuring they are optimized for maximum impact and click-through rates.👉🏼Leveraged the power of Tailwind for daily pinning activities, enabling consistent and strategic pin scheduling to increase your brand's visibility and engagement on Pinterest.By focusing on these tasks, I have helped businesses like yours harness the true potential of Pinterest as a valuable platform for driving targeted traffic, increasing brand exposure, and ultimately achieving their marketing goals. I am excited to bring my expertise and passion for Pinterest marketing to new endeavors where I can continue to make a significant impact. Show less

    • Copywriter
      • Jun 2023 - Aug 2023

    • Panama
    • Marketing Services
    • 1 - 100 Employee
    • Content Creator | Email Marketing Specialist
      • Jun 2021 - May 2023

      Throughout my experience, I have accomplished the following tasks with utmost dedication and success: 👉🏼Meticulously tracked and managed the month's deliverables for all customers, utilizing Trello as an efficient project management tool. 👉🏼Exhibited exceptional leadership skills by delegating tasks effectively to the work team, ensuring seamless workflow and optimal productivity. 👉🏼Demonstrated my creativity and writing prowess by developing captivating content for various platforms, including blogs, articles, product descriptions, social media, and the company website. 👉🏼Orchestrated impactful marketing campaigns on prominent platforms such as Facebook, Instagram, and Google Ads, utilizing strategic planning and leveraging paid advertising strategies. 👉🏼Collaborated closely with the marketing team to conceptualize and execute compelling content for advertising campaigns, ensuring alignment with brand messaging and objectives. 👉🏼Conducted comprehensive keyword research and implemented SEO best practices to enhance the company website's visibility and drive increased traffic. 👉🏼Engaged in thorough industry research, allowing me to develop unique and original content that resonates with target audiences and establishes thought leadership. 👉🏼Skillfully crafted and executed monthly email marketing campaigns for clients, leveraging the power of Mailchimp to deliver engaging and personalized content that drives customer engagement and conversions. Show less

    • United States
    • Technology, Information and Internet
    • 700 & Above Employee
    • Online Spanish Tutor
      • Feb 2021 - Mar 2022

      👉🏼 Personalized creation of study material: By carefully assessing the individual needs and learning styles of my students, I have been able to create customized study materials that cater to their specific requirements. 👉🏼 All levels: I have successfully taught students at all proficiency levels, ranging from absolute beginners to advanced learners. By adapting my teaching methods and materials to meet the unique challenges and goals of each level, I have helped students progress steadily and confidently in their Spanish language journey. 👉🏼 Oral skills: I have placed a strong emphasis on developing students' oral communication skills. Through interactive activities, engaging discussions, and role-playing exercises, I have created a dynamic and supportive environment where students feel comfortable practicing their spoken Spanish. As a result, they have gained fluency, improved pronunciation, and increased their overall confidence in speaking the language. 👉🏼 Spanish for traveling: I have had the privilege of helping students prepare for their travel experiences in Spanish-speaking countries. By focusing on practical vocabulary, useful phrases, and cultural insights, I have equipped them with the necessary language skills to navigate daily situations, engage with locals, and make the most of their travel experiences. 👉🏼 Spanish for business: Several of my students have sought to improve their Spanish language skills for professional purposes. In these cases, I have developed specialized lessons that cover business vocabulary, communication etiquette, and specific industry-related terminology. 👉🏼 I have seen beginners evolve into confident speakers capable of engaging in conversations with native Spanish speakers. I have witnessed students overcoming their initial struggles with grammar and writing to produce well-structured essays and reports. Show less

    • Spain
    • Advertising Services
    • 100 - 200 Employee
    • Account Executive Internship
      • Jul 2018 - Dec 2018

      👉🏼 Competition Monitoring & Tracking: I was responsible for keeping a close eye on the activities and strategies of our competitors in the automotive industry. By conducting thorough research and analysis, I provided valuable insights to the team, allowing us to make informed decisions and stay ahead of the competition. 👉🏼 Preparation of Campaign Dossiers: I played a key role in creating comprehensive campaign dossiers that included all the necessary information, such as campaign objectives, target audience, key messaging, and budget allocation. These dossiers served as essential references for the team, ensuring a well-planned and organized execution of marketing campaigns. 👉🏼 Weekly Status Updates: I consistently provided detailed and informative weekly status updates to both the internal team and clients. These updates included progress reports, key milestones achieved, and any challenges or opportunities that arose during the week. This facilitated transparent communication and helped to maintain alignment among all stakeholders. 👉🏼 Collaboration and Briefings: I actively collaborated with cross-functional teams, including creative, media, and digital departments, to carry out briefings and ensure smooth campaign management. By facilitating effective communication and coordination, I contributed to the seamless execution of campaigns, meeting client expectations and delivering results. 👉🏼 Process Monitoring and Delivery Timings: I diligently monitored project processes and delivery timings to ensure that all tasks and milestones were completed within the agreed-upon timelines. By effectively managing project schedules and deadlines, I helped maintain the efficiency and productivity of the team, ultimately leading to successful project outcomes. One notable achievement was the launch of a new model campaign that received positive feedback from both the client and target audience. Show less

    • Ejecutiva de Relaciones
      • Aug 2016 - Oct 2017

      Vocera del proyecto, encargada de la comunicación de los clientes, publicidad, los nuevos productos y servicios, y todos los beneficios al adquirirlos. Vocera del proyecto, encargada de la comunicación de los clientes, publicidad, los nuevos productos y servicios, y todos los beneficios al adquirirlos.

    • Production Assistant
      • Mar 2014 - Dec 2015

      Ejecutar todos los trámites con las áreas involucradas en la producción del programa de televisión. Ejecutar todos los trámites con las áreas involucradas en la producción del programa de televisión.

    • Panama
    • Advertising Services
    • 1 - 100 Employee
    • Creative Community Manager
      • Feb 2013 - Jan 2014

      Investigar, monitorear, crear contenido de valor, informes mensuales, gestionar blogs, atención al cliente, publicar contenido, crear concursos, e investigar las nuevas tendencias. Investigar, monitorear, crear contenido de valor, informes mensuales, gestionar blogs, atención al cliente, publicar contenido, crear concursos, e investigar las nuevas tendencias.

    • Creativa Jr. Práctica Profesional
      • Sep 2011 - Dec 2011

      Desarrollar brief,crear una campaña de publicidad eficaz para los clientes. Trabajar con un equipo creativo, que también son responsables de trabajar con ejecutivos de cuenta para asegurar que todas las necesidades del cliente se cumplan. Desarrollar brief,crear una campaña de publicidad eficaz para los clientes. Trabajar con un equipo creativo, que también son responsables de trabajar con ejecutivos de cuenta para asegurar que todas las necesidades del cliente se cumplan.

Education

  • IED Barcelona
    Master's degree, Strategic and Creative Brand Communication
    2018 - 2018
  • IED Barcelona
    Course, Emprendeduria Creativa
    2018 - 2019
  • Universidad Católica Santa María La Antigua
    Ciencias de la Comunicación Social, Comunicación Social
    2010 - 2016
  • Universidad Católica Santa María La Antigua
    Diplomado en Comunicación de Crisis, Litigios, y Huella Digital, PR, Communications
    2016 -
  • Instituto Panamericano (IPA)
    Bachillerato en Comercio, Mercadeo y Publicidad
    1996 - 2008

Community

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