Project Manager

• Jul 2022 - Present

Associate Project Manager

• May 2021 - May 2022

• Co-managed the launch of a new-to-market prescription drug for the agency’s largest account of $15 mil, during the PDUFA and OPDP review cycles, meeting 100% of MLR submission deadlines and project goals. • Delivered over 60 print and digital marketing projects during the OPDP review cycle; scheduling, routing and monitoring administrative tasks across eight production and account teams. • Created timelines, estimates and defined roles and responsibilities to cross-functional teams for each project. • Led daily meetings, presenting all updates, progress, action items and roadblocks of deliverables, while facilitating open communication and alignment. • Oversaw the delivery and budget for ~30 concurrent projects including academic/medical Journal Ads, core visual aids, emails, flashcards, banners and social ads. • Responsible for financial maintenance; recording all necessary details including open/close jobs, revised estimates and ran financial reports to monitor project budgets. Show less

Marketing Coordinator - Audience Development

• Sep 2017 - Mar 2021

• Drove 17% year-over-year growth and increased over 27,000 conversion sales in digital subscribers by coordinating with creative cross-functional teams for deployment of email, direct mail and telemarketing campaigns.• Spearheaded and launched an outsourcing solution to handle manual data entry of direct mail campaigns; earned the Newsday Employee Recognition Award for this effort.• Deployed 40 email campaigns monthly focusing on deliverability, personalization, list growth hygiene and A/B testing for campaign optimization.• Increased sales, engagement and customer lifetime value by collaborating with project leads and developing email strategies to achieve subscription acquisition and retention goals.• Created and executed business rules using appended data from CRM databases to build segmented ‘smart’ email lists to reach specific target audiences.• Tracked, monitored and analyzed daily sales for online and offline campaigns and communicated actionable insights to marketing managers to drive future campaign strategies reporting on standard digital KPI metrics.• Inspected all content before email deployment for quality assurance including creative and copy placement, templates, landing pages, target audience, subject lines and HTML/TEXT coding. Show less

Sales Support - Advertising

• Sep 2014 - Sep 2017

• Oversaw the life cycle of advertisements with cross-functional teams, engaging with stakeholders to ensure deadlines were met.• Re-engineered and digitalized the communication system for reserving ad placement using Google Sheets.• Prepared customized sales decks showcasing prospective clients how digital marketing packages (website, SEO/SEM, Google AdWords, social media and reputation management) can increase exposure and business growth.• Assisted 30 outbound sales representatives with relationship management in local retail B2B sales processing digital and print advertisements in Salesforce including website cube/banner space and daily newspaper pages.• Communicated directly with third-party advertising agencies related to high valued clients to verify ad copy, collect payment and schedule future advertisements. Show less

Customer Service Representative - Subscription Sales & Retention

• Oct 2013 - Sep 2014

• Handled ~100 phone calls daily for online product access, delivery issues, billing, acquisition and retention.• Resolved customer issues using negotiation strategies improving company sales retention rate by 35%.• Maintained customer account information in CRM database for marketing and sales analysis. • Conducted subscription sales to new customers and sold upgrades to former customers in coordination with current marketing promotions to increase acquisition and reduce churn rate.

Video Editor & Network Operations

• Feb 2013 - May 2014

• Monitored, fixed and maintained offsite on demand video streams of live sports games and events worldwide for clients including: NFL, NHL, NBA, UFC, IPL and English Premier League. • Operated video editing software to actively display video slates during live dead air space segments such as commercial breaks, lost signals, or stream transitions, while creating post event video files for clients’ archives and future application use, including tagged highlight reels. • Reported video feed issues and communicated solutions to outlets receiving the signals (websites, apps and other digital applications). Show less

Media Services

• Aug 2007 - Oct 2013

Usher

• Jul 2010 - Sep 2013