Deanna Campbell
PPC Advertising Manager at GOJA- Claim this Profile
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Bio
Martin Rysan
D^3 Agency helped optimize under-performing Amazon listings, and was a pleasure to work with. Highly recommended!
Tyler Calabria
D^3 Agency built my FBA business from the ground up, and now I'm earning thousands a month on autopilot. Getting professional consulting was definitely worth the investment.
Martin Rysan
D^3 Agency helped optimize under-performing Amazon listings, and was a pleasure to work with. Highly recommended!
Tyler Calabria
D^3 Agency built my FBA business from the ground up, and now I'm earning thousands a month on autopilot. Getting professional consulting was definitely worth the investment.
Martin Rysan
D^3 Agency helped optimize under-performing Amazon listings, and was a pleasure to work with. Highly recommended!
Tyler Calabria
D^3 Agency built my FBA business from the ground up, and now I'm earning thousands a month on autopilot. Getting professional consulting was definitely worth the investment.
Martin Rysan
D^3 Agency helped optimize under-performing Amazon listings, and was a pleasure to work with. Highly recommended!
Tyler Calabria
D^3 Agency built my FBA business from the ground up, and now I'm earning thousands a month on autopilot. Getting professional consulting was definitely worth the investment.
Credentials
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CIW Site Development Associate
CIWcertifiedMar, 2017- Oct, 2024 -
Interdisciplinary Certification in Gender Studies
Florida Atlantic UniversityDec, 2015- Oct, 2024
Experience
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GOJA
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United States
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Technology, Information and Internet
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1 - 100 Employee
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PPC Advertising Manager
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2020 - Present
Oversee the paid media strategy for more than a dozen 7-figure e-commerce brands with a total ad budget of around $10,000 per day.Purchase keyword-based cost per click (CPC) advertising to position products at the top of the Amazon search engine results page (SERP).Advise brand managers on the technical logistics and tactical measures necessary to achieve revenue and profitability goals.Monitor financial metrics at a broad and granular level to ensure that sales and profit objectives are on track.Implement search engine optimization (SEO) measures at scale to continually improve the performance of thousands of campaigns.
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D^3 Agency
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United States
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Advertising Services
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Amazon SEO Data Analyst
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2017 - Present
✅ Keyword, Competitor, and Product Research, Completely Done for You!• Unlock the power of Amazon’s A9 search algorithm by leveraging the right keywords✅ Listing Optimization and Launch Strategy Services• Transform your listing into an organic traffic magnet• Pull your product launch together professionally for maximum impact✅ Amazon Sponsored Ads Campaign Management• Don't waste thousands of dollars experimenting with PPC advertising• Free up your time & maximize your profits by outsourcing this specialized task to someone who understands the ins-and-outs of the Amazon virtual landscape
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Just Men's Shoes
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United States
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Apparel & Fashion
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1 - 100 Employee
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Senior Online Marketing Analyst
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2019 - 2020
Developed protocol and implemented a large-scale keyword optimization project across an expansive product catalog of over 15,000 SKUs.Routinely identified areas for operational improvement; Created workflows and trained employees how to perform pivotal technical tasks.Designed systems to continually analyze high-volume sales, return, and conversion data in order to glean insights for key business decisions.Processed and manipulated large quantities of data in Excel from several sources to build specific per-item profit reporting for upper management.Oversaw the quality control efforts of an off-site logistics fulfillment team and effectively increased the rate of salvageable inventory recirculation.Restructured existing customer service procedures to improve efficiency, streamline operations, and grow the department's staff level.Maintained Amazon account health in both proactive and reactive aspects like consistently monitoring feedback and drafting takedown appeals.Strategized with multiple advertising companies regarding shifting operational goals, audience targeting, seasonality, and sales promotions.Executed promotional campaigns across multiple online platforms by leveraging pricing, discounts, copy, and creative assets.
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E-commerce Brand Owner
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2018 - 2020
Researching potential high-volume products using KW analysis software to forecast demand, pricing, and competition in the Amazon marketplace.Purchasing, prepping, packaging, and shipping out inventory to Amazon fulfillment centers.Optimizing product listings and pay-per-click (PPC) ads based on analysis of real-time data.Organizing and implementing promotional sales tactics to launch new products.Designing high-quality visual assets such as product photos, enhanced brand (A+) content, explainer videos, social media animations, and more.Calculating and maintaining all cashflow, bookkeeping, and profit analysis spreadsheets for operational purposes.Managing intellectual property issues such as trademark applications, copyright infringement, and product authenticity claims.
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Fractl
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United States
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Advertising Services
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1 - 100 Employee
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Creative Strategy Associate
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2018 - 2019
Participated in daily content idea generation sessions for major brands and crafted at least two high-quality, well-researched pitches per day.Conducted keyword research and analyzed relevant online content for any given topic to provide strategic direction to project managers when beginning a marketing campaign.Assisted with the information gathering aspect of the development cycle for SEO & PR-based campaigns through data mining/formatting tasks involving large gvmt & private datasets.Designed and administered questionnaires in SurveyMonkey with conditional logic behavior while following strict methodology guidelines for statistical accuracy.Managed activities from multiple concurrent projects at various stages of completion.Quality-checked, implemented revisions, and hosted final campaign assets on landing pages via Wordpress and/or FTP.
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BRILLIANT BEST
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Professional Training and Coaching
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Social Media Manager
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2017 - 2018
Researched, created, and scheduled social media contentEvaluated and streamlined existing workflows using automationBuilt landing pages & uploaded weekly blog posts in WordpressCoordinated email marketing efforts within Mailchimp Researched, created, and scheduled social media contentEvaluated and streamlined existing workflows using automationBuilt landing pages & uploaded weekly blog posts in WordpressCoordinated email marketing efforts within Mailchimp
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Education
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2012 - 2015
Florida Atlantic University - College of Business
Bachelor of Business Administration (B.B.A.), Marketing -
2016 - 2017
Palm Beach Code School
Industry Certification, HTML, CSS, Javascript, Photoshop, and Bootstrap
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