Experience

Farrell's eXtreme Bodyshaping, Inc.

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Vice President of Training and Programming

  • Jun 2005 - Present

  I am responsible for the lifecycle of franchise ownership. I coordinate and lead training sessions to provide new owners with program education, franchise compliance, financial forecasting, and expansion planning. My role requires me to:• Lead new franchise owner trainings, FXB University, for successful franchise launch.• Conduct bi-weekly online training sessions with franchisees and their staff.• Perform in studio audits at existing franchise locations to streamline studio operations, review goals and KPI's, and provide feedback plans for improvement.• Develop and implement pilot programs and proof of concept variances to improve and enhance franchise operations.• Manage activity of corporate store management teams to ensure client engagement, marketing initiatives, and programs function at high levels.

• Director of Operations

  • Jun 2002 - Sep 2014

  My role in Farrell's USMA mirrored that of a multi store owner and operator. I was responsible for successful operations of eight corporate owned stores, from business launch to transfer of ownership. This position required me to:• Recruit, interview, hire, and train studio store managers.• Drive local marketing efforts by creating quarterly marketing plans, securing local franchise owner buy-in, and deploying seasonal promotions using social media, referral campaigns, and email marketing. These efforts increased sales by 33% prior to selling corporate owned stores to franchisees.• Develop and implement franchise wide instructor certification program which certified over 350 instructors annually.• Implement and analyze program improvement surveys to improve program results.• Document processes and create SOPs to comply with company policies.• Set team and individual KPIs and provide regular, actionable feedback.• Spearhead management team meetings to enhance collaboration and develop culture based on trust and group problem-solving.



Farrell's U.S. Martial Arts

• Business Manager

  • Jan 1996 - Jun 2002

  I oversaw the operations of a fast growing martial arts business unit. We increased monthly gross sales 300% in a little over two and a half years by aggressively setting sales and retention goals with maintaining a disciplined approach on our plan to reach those goals. My responsibilities were as follows:• Recruit, train, and manage the responsibilities of a full time program director and full time martial arts instructor• Serve as senior martial arts instructor responsible for selecting, training, and scheduling a team of assistant instructors to help manage the rapid growth of the class sizes• Direct a successful year long leadership transition from the role of location Business Manager to the role of USMA Director of Operations