Marketing Manager

• Nov 2021 - Present

• Designing and implementing the digital marketing strategy • Designing the marketing plan of the company and management of the marketing budget • Coordinating and implementing the communication strategy of the company’s brands • Creating and implementing the branding Social Media strategy and content • Organizing the employer branding dedicated events (team building, corporate parties, social responsibility) • Communication strategy and content for employer branding through Social Media posts on Integrisoft Facebook Page & Linkedin / ISSAN (Integrisoft Solutions Alumni Network) • Marketing strategy and the development of all communication channels for brand promotion and candidates' attraction. • Building strong and positive relationships within the organization with cross-functional teams, stakeholders, and leaders. • Digital tools: HubSpot, ClickUp. Show less

Marketing Manager

• Feb 2020 - Nov 2021

• Designing and implementing the e-commerce marketing strategy for online magazine www.farmasuplimente.ro • Updating with information for all the 3 websites of the company: content marketing / SEO content • Maintain and develop relationships with international clients and suppliers • Coordinating and implementing the company's brands' online and offline communication strategy • Designing and digital marketing communication strategy for four presentation websites • Social media strategy and content for the 26 Facebook / Instagram brand pages • Social media Ad’s: creating, designing, and implementing • Google Ads / Google Shopping campaigns • Administrating the Youtube channel of Italtrade & Co. • Offline marketing for promoting the company’s brands: outdoor, TV • Organizing medical events and courses Show less

Marketing Manager

• 2018 - 2019

Achievement: • Marketing plan and feasibility study for Lebada Residence - a new city in city Real Estate project. Achievement: • Marketing plan and feasibility study for Lebada Residence - a new city in city Real Estate project.

Branding and Communication Manager

• 2017 - 2018

Achievements: • Designing and implementing the new identity of Onix Asigurari; • Creating the new web site and identity corporate materials. Achievements: • Designing and implementing the new identity of Onix Asigurari; • Creating the new web site and identity corporate materials.

Product Marketing Manager

• 2015 - Sep 2017

Based on my marketing experience in the B2B Energy sector, my role was to design the marketing plan for a new energy-saving unit for various telecom sites, focused on the poor and no grid areas in Africa, Asia, and Central America. Key Responsibilities: • Presentations of special offers (Orange being the most important client) • Ensure the development and implementation of effective planning and strategies • Stay up to date on trends in the marketplace to ensure a competitive position in the market • Provide recommendations and key relevant information to stakeholders • Proactively collaborate with third parties to achieve business results in an efficient manner Achievements: • Building the e.power marketing plan • Designing the e.power brand movie • Designing and realization of the company’s website Show less

Marketing Manager

• 2011 - 2014

My role as a marketing leader was to build the marketing team, increase the Company's awareness and market share, and increase the revenues by finding new categories of clients such as the Agriculture or Tourism industry. The company is the largest unaffiliated oil & gas distribution company and leader in the in-house fueling stations market. Key Responsibilities: • Adapting and measuring the media strategy and communication for the services of the company • Administrating the marketing budget • Analysis of ad campaigns effectiveness and post-evaluation • PR activities (press releases, LinkedIn, lobby) • Annually and monthly reports based on all the departments’ data (erp) • Supporting the Sales Department in developing an annual business strategy plan Achievements: • Creating and developing the Marketing Department team • Designing and implementing the annual marketing plan • Rebranding and repositioning on the Romanian market as a leader of the filling stations’ service (DIESEL point). Furthermore, the company become the service and full logistical support provider. • Improving the company's image in the market • Designing the company website Show less

Marketing Manager

• 2003 - 2011

I have played key roles in the business development of Splendid Media as a part of the top management team, creating the biggest media sales house in Romania. I was involved in new business, communication strategies, and policy of the company, increasing the TO year by year and I was coordinating 6 people in the marketing department. Key Responsibilities: • The company spokesperson at ARMA (Romanian Audience Measuring Association) • Marketing consultant for media portfolio • Drawing up and presenting marketing and sales annual business plan • Analysis of Ad campaigns effectiveness and post-evaluation • PR activities • Data audience processing and reporting for all media types: TV, Radio, and Print Achievements: • Winning the pitch for administrating the commercial space of the Public Television ankeepingep this client in the company's portfolio for four years • Coordinating and achieving the goals of the marketing department • Building and expanding the media vehicles portfolio of Splendid Media Show less

Marketing Coordinator

• 2002 - 2003