Experience

1000heads

• United Kingdom
• Advertising Services
• 200 - 300 Employee

• Senior Relationship Manager

  • Mar 2023 - Present

• Relationship Manager

  • Nov 2021 - Mar 2023



Sclera Digital

• United States
• Entertainment Providers
• 1 - 100 Employee

• Marketing Consultant

  • Apr 2022 - Present



Weedsy

• Consumer Goods
• 1 - 100 Employee

• Marketing Director

  • Oct 2020 - Nov 2021

  -Developed core branding from the ground up by working with designers to establish logo, slogan, marketing materials, and overall brand identity. -Fulfilled the responsibilities of a Creative Director and Producer in generating engaging content for social media, websites, and advertisements to increase organic following and brand awareness. -Led influencer marketing strategies by setting a framework for team members to follow while building and maintaining relationships with over 50 partners. -Managed the licensee relationship between Weedsy and MJHI to expand the Weedsy brand from 1 to 4 states throughout the US within 5 months of initial launch. -Organized and carried out the brand launch campaign partnering with major cannabis influencers, celebrities and media outlets increasing social exposure by over 200%. Show less



Insta360

• China
• Computers and Electronics Manufacturing
• 100 - 200 Employee

• Marketing Manager

  • Jun 2019 - Oct 2020

  -Managed over 50 influencer relationships working to strategize and create engaging content through their social media channels achieving over $7,000 in affiliate sales revenue each quarter.-Negotiated with both paid and unpaid partners ultimately saving the company over $50,000 every quarter in sponsorship fees. -Cultivated partnerships with various brands including Vans, Purekana, Mammut, Lexin, etc. to generate engaging video content to cross promote on social media resulting in increased brand awareness in target verticals.-Lead North American trade shows and events totaling over 15 per year handling all logistics, budgeting, and marketing initiatives generating leads for potential industry partners and customers. -Produced multiple in-house videos overseeing location scouting, script writing, talent sourcing, and creative to support seasonal sales campaigns in generating awareness, consideration, and conversion among audiences. -Launched new social strategy by hosting weekly live streams on the official company Instagram channel interviewing top creators increasing engagement by over 700% for long form Instagram content. Show less

• Marketing Specialist

  • Jun 2018 - Jun 2019

  -Developed and executed North American influencer marketing strategies with tech, lifestyle, and sports partners; and although working in a small team regionally, was able to develop a model system for the broader global team in China to follow.-Created an organized structure for project and relationship tracking that was utilized by the Engineering Team to design a company wide CRM tool.-Played a key role in deepening relationships with strategic partners such as Matterport, NBC Universal, etc. by providing administrative support to the VP of Business Development. Show less



UC San Diego

• United States
• Higher Education
• 700 & Above Employee

• Marketing Intern

  • Oct 2017 - Dec 2017

  -Developed marketing campaigns to help the Sustainable Resource Center gain awareness across campus. -Planned and executed events to promote student involvement which improved overall social media engagement by over 6000% -Developed marketing campaigns to help the Sustainable Resource Center gain awareness across campus. -Planned and executed events to promote student involvement which improved overall social media engagement by over 6000%



Open Influence

• United States
• Advertising Services
• 100 - 200 Employee

• Account Management Intern

  • Aug 2015 - Nov 2015



Bank of the West

• United States
• Banking
• 700 & Above Employee

• Customer Service Representative

  • Jan 2015 - Jul 2015



Ten Ren's Tea Time

• United States
• Restaurants
• 1 - 100 Employee

• Supervisor

  • Aug 2012 - Feb 2015