Kristin Melton

Communications & Grants Manager; Marketing & Development Director; Marketing Manager at Bloom Our Youth, Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Atlanta, Georgia, United States, GE
Skills

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Jennifer Johnson, CEM

Kristin was so detail oriented and helpful, it made every project we did run smoother! Kristin ran her Marketing department like a well oiled machine! Any company would be lucky to have her!

Rosemary Russell

Kristin was a joy to work with. She was very detail-oriented and proactive. I was out of the office constantly and could always rely on Kristin to keep projects moving in my absence, but she was also excellent about providing me updates and quick to get me involved if the situation warranted.

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Credentials

  • Certificate of Grant Management
    Georgia Center for Nonprofits
    Sep, 2019
    - Nov, 2024
  • Certificate of Writing Outcome Measures
    Georgia Center for Nonprofits
    Jan, 2011
    - Nov, 2024
  • Equine Specialist (for Equine Assisted Psychotherapy and Learning)
    EAGALA

Experience

  • Bloom Our Youth, Inc.
    • United States
    • Individual and Family Services
    • 1 - 100 Employee
    • Communications & Grants Manager; Marketing & Development Director; Marketing Manager
      • Feb 2014 - Present

      Bloom Our Youth, Inc. is a 501(c)3 nonprofit that provides supportive services to foster children in Georgia. Learn more at www.bloomouryouth.org. • Directed and managed all aspects of 3 major fundraising events per year. Re-branded annual gala that resulted in a 60% increase in revenue. Created and spearheaded new fundraiser which reached untapped donor segment and raised an additional $40,000 in revenues over the first 2 years of implementation. • Manage brand equity, and direct the… Show more Bloom Our Youth, Inc. is a 501(c)3 nonprofit that provides supportive services to foster children in Georgia. Learn more at www.bloomouryouth.org. • Directed and managed all aspects of 3 major fundraising events per year. Re-branded annual gala that resulted in a 60% increase in revenue. Created and spearheaded new fundraiser which reached untapped donor segment and raised an additional $40,000 in revenues over the first 2 years of implementation. • Manage brand equity, and direct the production of all marketing materials, including print ads, brochures, videos, webpage content, blogs, social media posts, and monthly eNewsletter. • Research and write grants, maintain relationships with current grantmakers and donors. • Craft and pitch editorial content to local and Atlanta media. • Create and manage Annual Giving Campaign, including direct mail campaign and Annual Report. • Create, produce and deliver videos and Powerpoint presentations to civic groups, donors, and corporate sponsors. • Collaborate with Executive Director to recruit and manage relationships with new corporate donors. • Develop and maintain Volunteer Management Process for 400+ hours of volunteer work per month. Show less Bloom Our Youth, Inc. is a 501(c)3 nonprofit that provides supportive services to foster children in Georgia. Learn more at www.bloomouryouth.org. • Directed and managed all aspects of 3 major fundraising events per year. Re-branded annual gala that resulted in a 60% increase in revenue. Created and spearheaded new fundraiser which reached untapped donor segment and raised an additional $40,000 in revenues over the first 2 years of implementation. • Manage brand equity, and direct the… Show more Bloom Our Youth, Inc. is a 501(c)3 nonprofit that provides supportive services to foster children in Georgia. Learn more at www.bloomouryouth.org. • Directed and managed all aspects of 3 major fundraising events per year. Re-branded annual gala that resulted in a 60% increase in revenue. Created and spearheaded new fundraiser which reached untapped donor segment and raised an additional $40,000 in revenues over the first 2 years of implementation. • Manage brand equity, and direct the production of all marketing materials, including print ads, brochures, videos, webpage content, blogs, social media posts, and monthly eNewsletter. • Research and write grants, maintain relationships with current grantmakers and donors. • Craft and pitch editorial content to local and Atlanta media. • Create and manage Annual Giving Campaign, including direct mail campaign and Annual Report. • Create, produce and deliver videos and Powerpoint presentations to civic groups, donors, and corporate sponsors. • Collaborate with Executive Director to recruit and manage relationships with new corporate donors. • Develop and maintain Volunteer Management Process for 400+ hours of volunteer work per month. Show less

  • Self Employed
    • United States
    • 700 & Above Employee
    • Freelance Marketing Consultant
      • Jan 2010 - Present

      Independent Marketing Consulting. Client Projects Include: Develop e-commerce marketing and advertising campaigns for specialty retail equestrian business • Develop promotional campaigns for on-site marketing events, and event sponsorships • Manage social media presence and internet advertising campaigns Assisted global equine assisted psychotherapy organization with national re-branding and public relations initiatives, including the development of marketing and public… Show more Independent Marketing Consulting. Client Projects Include: Develop e-commerce marketing and advertising campaigns for specialty retail equestrian business • Develop promotional campaigns for on-site marketing events, and event sponsorships • Manage social media presence and internet advertising campaigns Assisted global equine assisted psychotherapy organization with national re-branding and public relations initiatives, including the development of marketing and public relations strategies, corporate identity and branding, sponsorship and press kit materials. • Designed and developed promotional flyer and 16-pg conference brochure for european conference. Show less Independent Marketing Consulting. Client Projects Include: Develop e-commerce marketing and advertising campaigns for specialty retail equestrian business • Develop promotional campaigns for on-site marketing events, and event sponsorships • Manage social media presence and internet advertising campaigns Assisted global equine assisted psychotherapy organization with national re-branding and public relations initiatives, including the development of marketing and public… Show more Independent Marketing Consulting. Client Projects Include: Develop e-commerce marketing and advertising campaigns for specialty retail equestrian business • Develop promotional campaigns for on-site marketing events, and event sponsorships • Manage social media presence and internet advertising campaigns Assisted global equine assisted psychotherapy organization with national re-branding and public relations initiatives, including the development of marketing and public relations strategies, corporate identity and branding, sponsorship and press kit materials. • Designed and developed promotional flyer and 16-pg conference brochure for european conference. Show less

  • Churchill Equine Assisted Therapy
    • Metro-Atlanta
    • EAGALA-certified Equine Specialist
      • Jan 2013 - Jan 2019

      Churchill Equine Assisted Therapy provides equine assisted psychotherapy and equine assisted learning for individuals and groups in the metro-atlanta area. Named as one of the "Top 2 Alternative Treatments" on Dr. Oz, the practice of equine assisted therapy for growth and healing continues to spread rapidly around the world. Churchill specializes in working with adolescents and young adults. Churchill Equine Assisted Therapy provides equine assisted psychotherapy and equine assisted learning for individuals and groups in the metro-atlanta area. Named as one of the "Top 2 Alternative Treatments" on Dr. Oz, the practice of equine assisted therapy for growth and healing continues to spread rapidly around the world. Churchill specializes in working with adolescents and young adults.

  • Fayette Woman Magazine
    • 1 - 100 Employee
    • Writer
      • Sep 2011 - Sep 2017

      Write articles and provide photography for a print magazine. Provide monthly fashion column and blog content. Additional articles focus on the following topics: travel destinations, non-profit organizations, equestrian-related stories, interior design and decorating, and personal profiles/interviews. Fayette Woman has a circulation of 10,000. It is a very popular women's magazine in one of Georgia's most affluent counties (Fayette County), located in metro Atlanta. Fayette County has… Show more Write articles and provide photography for a print magazine. Provide monthly fashion column and blog content. Additional articles focus on the following topics: travel destinations, non-profit organizations, equestrian-related stories, interior design and decorating, and personal profiles/interviews. Fayette Woman has a circulation of 10,000. It is a very popular women's magazine in one of Georgia's most affluent counties (Fayette County), located in metro Atlanta. Fayette County has been recognized as one of the nation's best counties to live in by the Wall Street Journal, American Demographics Magazine and Georgia Trend Magazine. Fayette's Peachtree City has received many awards and recognitions, the most noteworthy being on CNN/Money's "10 Best Places to Live in the US" list for 2005 and 2009 and their "100 Best Places to Live" for 2007. www.fayettewoman.com Show less Write articles and provide photography for a print magazine. Provide monthly fashion column and blog content. Additional articles focus on the following topics: travel destinations, non-profit organizations, equestrian-related stories, interior design and decorating, and personal profiles/interviews. Fayette Woman has a circulation of 10,000. It is a very popular women's magazine in one of Georgia's most affluent counties (Fayette County), located in metro Atlanta. Fayette County has… Show more Write articles and provide photography for a print magazine. Provide monthly fashion column and blog content. Additional articles focus on the following topics: travel destinations, non-profit organizations, equestrian-related stories, interior design and decorating, and personal profiles/interviews. Fayette Woman has a circulation of 10,000. It is a very popular women's magazine in one of Georgia's most affluent counties (Fayette County), located in metro Atlanta. Fayette County has been recognized as one of the nation's best counties to live in by the Wall Street Journal, American Demographics Magazine and Georgia Trend Magazine. Fayette's Peachtree City has received many awards and recognitions, the most noteworthy being on CNN/Money's "10 Best Places to Live in the US" list for 2005 and 2009 and their "100 Best Places to Live" for 2007. www.fayettewoman.com Show less

  • FutureStaff
    • Newnan, GA
    • Marketing Manager
      • Sep 2016 - Apr 2017

      May 2017 - Company was acquired by MAU Workforce Solutions in Augusta, GA. • Manage and update content on company website, and provide overview and recommendations for strategy based on Google Analytics • Create and execute Social Media content calendar, including creation of message, graphics, and videos • Manage Facebook Jobs applicants, implement tactics to grow Facebook followers, and provide detailed overview of Facebook marketing and advertising campaign results • Write… Show more May 2017 - Company was acquired by MAU Workforce Solutions in Augusta, GA. • Manage and update content on company website, and provide overview and recommendations for strategy based on Google Analytics • Create and execute Social Media content calendar, including creation of message, graphics, and videos • Manage Facebook Jobs applicants, implement tactics to grow Facebook followers, and provide detailed overview of Facebook marketing and advertising campaign results • Write and edit open positions on company’s Job Board, communicate job openings with referral sources, and create report of website applicants • Create and manage email communications calendars, including client communication, employee communication, prospective employee communications, and general public announcements • Manage “Best of Staffing” award deliverables and communication • Write and design marketing materials for web and print, write press releases • Edit internal communication documents and client proposals as requested Show less May 2017 - Company was acquired by MAU Workforce Solutions in Augusta, GA. • Manage and update content on company website, and provide overview and recommendations for strategy based on Google Analytics • Create and execute Social Media content calendar, including creation of message, graphics, and videos • Manage Facebook Jobs applicants, implement tactics to grow Facebook followers, and provide detailed overview of Facebook marketing and advertising campaign results • Write… Show more May 2017 - Company was acquired by MAU Workforce Solutions in Augusta, GA. • Manage and update content on company website, and provide overview and recommendations for strategy based on Google Analytics • Create and execute Social Media content calendar, including creation of message, graphics, and videos • Manage Facebook Jobs applicants, implement tactics to grow Facebook followers, and provide detailed overview of Facebook marketing and advertising campaign results • Write and edit open positions on company’s Job Board, communicate job openings with referral sources, and create report of website applicants • Create and manage email communications calendars, including client communication, employee communication, prospective employee communications, and general public announcements • Manage “Best of Staffing” award deliverables and communication • Write and design marketing materials for web and print, write press releases • Edit internal communication documents and client proposals as requested Show less

  • Gallopade
    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Marketing Manager
      • Apr 2011 - Jan 2016

      Publishing company that produces over 15,000 print and eBook products for children and adults • Directed and managed day-to-day operations of 7-member team and oversaw the execution of all online, print, and social media marketing for multiple niche target markets including consumer, B2B, educational institutions, homeschool markets • Created and implemented goal-focused communication strategy that resulted in an increase in website sales and contributed to the company's… Show more Publishing company that produces over 15,000 print and eBook products for children and adults • Directed and managed day-to-day operations of 7-member team and oversaw the execution of all online, print, and social media marketing for multiple niche target markets including consumer, B2B, educational institutions, homeschool markets • Created and implemented goal-focused communication strategy that resulted in an increase in website sales and contributed to the company's overall revenue increase in 2011 • Spearheaded the company’s re-branding initative for B2B market, including a revamp of a 25+ page print catalog, an email marketing campaign, and 20’ X 40’ space tradeshow display • Oversee all marketing department operations, including the creation of their annual marketing plan including catalogs, email campaigns, public relations, and social media. • Evaluate and coach individual team members, interview potential job candidates Jan 2015 - Jan 2016 • Joined the New Product Development team as a contract employee to work on a 12-month project which included directing/creating the branding/design features, videos, and user experience for an interactive Social Studies iPad app. Show less Publishing company that produces over 15,000 print and eBook products for children and adults • Directed and managed day-to-day operations of 7-member team and oversaw the execution of all online, print, and social media marketing for multiple niche target markets including consumer, B2B, educational institutions, homeschool markets • Created and implemented goal-focused communication strategy that resulted in an increase in website sales and contributed to the company's… Show more Publishing company that produces over 15,000 print and eBook products for children and adults • Directed and managed day-to-day operations of 7-member team and oversaw the execution of all online, print, and social media marketing for multiple niche target markets including consumer, B2B, educational institutions, homeschool markets • Created and implemented goal-focused communication strategy that resulted in an increase in website sales and contributed to the company's overall revenue increase in 2011 • Spearheaded the company’s re-branding initative for B2B market, including a revamp of a 25+ page print catalog, an email marketing campaign, and 20’ X 40’ space tradeshow display • Oversee all marketing department operations, including the creation of their annual marketing plan including catalogs, email campaigns, public relations, and social media. • Evaluate and coach individual team members, interview potential job candidates Jan 2015 - Jan 2016 • Joined the New Product Development team as a contract employee to work on a 12-month project which included directing/creating the branding/design features, videos, and user experience for an interactive Social Studies iPad app. Show less

  • Flying Change Equine Therapy
    • United States
    • Mental Health Care
    • Marketing Director
      • Nov 2008 - Apr 2011

      Nationally recognized non-profit equine assisted psychotherapy organization that also provides traditional equestrian services at the Fruition Farm location. • Managed planning and logistics for on-site special events and off-site expos, including the creation of all promotional materials and coordination with media and event staff • Designed and produced all print and online ads and collateral, website content, and e-newsletters • Worked with media to negotiate local and… Show more Nationally recognized non-profit equine assisted psychotherapy organization that also provides traditional equestrian services at the Fruition Farm location. • Managed planning and logistics for on-site special events and off-site expos, including the creation of all promotional materials and coordination with media and event staff • Designed and produced all print and online ads and collateral, website content, and e-newsletters • Worked with media to negotiate local and national advertising and editorial inclusion, coordinate photo shoots, and write/supply editorial • Maintained high visibility among community members and associations, created and coordinated community programs, events, and fundraisers, and maintain relationships with media to ensure event coverage • Sold corporate sponsorships and equestrian services at Fruition Farm, and solicit annual donations Show less Nationally recognized non-profit equine assisted psychotherapy organization that also provides traditional equestrian services at the Fruition Farm location. • Managed planning and logistics for on-site special events and off-site expos, including the creation of all promotional materials and coordination with media and event staff • Designed and produced all print and online ads and collateral, website content, and e-newsletters • Worked with media to negotiate local and… Show more Nationally recognized non-profit equine assisted psychotherapy organization that also provides traditional equestrian services at the Fruition Farm location. • Managed planning and logistics for on-site special events and off-site expos, including the creation of all promotional materials and coordination with media and event staff • Designed and produced all print and online ads and collateral, website content, and e-newsletters • Worked with media to negotiate local and national advertising and editorial inclusion, coordinate photo shoots, and write/supply editorial • Maintained high visibility among community members and associations, created and coordinated community programs, events, and fundraisers, and maintain relationships with media to ensure event coverage • Sold corporate sponsorships and equestrian services at Fruition Farm, and solicit annual donations Show less

  • Adair-Greene
    • Advertising Services
    • 1 - 100 Employee
    • Advertising Account Executive
      • Sep 2006 - Nov 2008

      Managed advertising and public relations projects for national healthcare and consumer accounts on a daily, weekly, monthly basis – from job initiation through final production • Worked with 3-person team to develop and implement national TV and internet direct-to-consumer product campaign, which established 130,000 click throughs within the first week of launch • Collaborated with account team and specialists to develop marketing strategies and tactical recommendations for multiple… Show more Managed advertising and public relations projects for national healthcare and consumer accounts on a daily, weekly, monthly basis – from job initiation through final production • Worked with 3-person team to develop and implement national TV and internet direct-to-consumer product campaign, which established 130,000 click throughs within the first week of launch • Collaborated with account team and specialists to develop marketing strategies and tactical recommendations for multiple products in the areas of public relations, media planning, project management and media evaluation • Coordinated and directed tactical executions for 3 national consumer product re-branding campaigns, including print, TV, and web initiatives. The campaign resulted in increased retail sales growth of 14%- 42% across all brands and garnered 5 national awards for creative execution Show less Managed advertising and public relations projects for national healthcare and consumer accounts on a daily, weekly, monthly basis – from job initiation through final production • Worked with 3-person team to develop and implement national TV and internet direct-to-consumer product campaign, which established 130,000 click throughs within the first week of launch • Collaborated with account team and specialists to develop marketing strategies and tactical recommendations for multiple… Show more Managed advertising and public relations projects for national healthcare and consumer accounts on a daily, weekly, monthly basis – from job initiation through final production • Worked with 3-person team to develop and implement national TV and internet direct-to-consumer product campaign, which established 130,000 click throughs within the first week of launch • Collaborated with account team and specialists to develop marketing strategies and tactical recommendations for multiple products in the areas of public relations, media planning, project management and media evaluation • Coordinated and directed tactical executions for 3 national consumer product re-branding campaigns, including print, TV, and web initiatives. The campaign resulted in increased retail sales growth of 14%- 42% across all brands and garnered 5 national awards for creative execution Show less

  • Shepherd
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Advertising Account Service Intern
      • 2006 - 2006

      Actively supported the Merial equine and canine products account service team, public relations department, and media department on a variety of client projects Actively supported the Merial equine and canine products account service team, public relations department, and media department on a variety of client projects

Education

  • University of North Florida
    BS, Communications (Advertising Track); Minor: Business Administration
    2005 - 2006
  • University of Central Florida
    Associates Degree, Business
    2002 - 2005

Community

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