Patrick Haire

Senior Consultant at UrbanTrans North America
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Contact Information
us****@****om
(386) 825-5501
Location
Atlanta, Georgia, United States, GE

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5.0

/5.0
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Bob Gawel

I have had the pleasure of working with Patrick for the past five years. He is extremely bright, creative, and very organized. Our projects always stayed on track and in line with our publishing calendars. Another of Patrick's strongest traits and one that is so welcome in the business world is his positive outlook. Patrick has an engaging personality and is able to lead projects with a positive energy while driving results. I would recommend Patrick for any position that needs a creative, accomplished, and detail-oriented marketing professional.

Will Fitzgerald

It was an absolute pleasure to work with Patrick on Jackson Physician's digital marketing campaigns. He is a savvy, hard-working digital marketer that consistently managed a multitude of simultaneous initiatives, and drove tangible B2B results. Patrick's an incredibly easy person to work with; he's always willing to put the work in. More than that though, he consistently questions conventions and consistently made strong optimizations/proposals throughout our time working together. Any digital marketing firm would be fortunate to have a world-class executor like Patrick!

Alex Membrillo

Patrick is the epitome of a work horse. He comes in, gets laser focused and doesn't quit until the job is done, even if that means leaving at 8pm every night. He understands top level marketing strategy with the best of them as well. I think very highly of Patrick.

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Credentials

  • Hootsuite Certified Professional
    Hootsuite Media Inc.
    Aug, 2014
    - Oct, 2024
  • Inbound Certification
    HubSpot
    Jul, 2015
    - Oct, 2024

Experience

    • Architecture and Planning
    • 1 - 100 Employee
    • Senior Consultant
      • Nov 2022 - Present

      Collaborating with coworkers and clients to accomplish digital marketing success. Collaborating with coworkers and clients to accomplish digital marketing success.

    • Co-Founder
      • Dec 2007 - Present

      Team Rowdy is a car club for drifting enthusiasts. It was started by myself and fellow drifting fanatic Shawn Smith as a fun way to express our passion for this silly motor-sport. Today it is a small community dedicated to supporting one another as we pursue the drifting lifestyle. Team Rowdy is a car club for drifting enthusiasts. It was started by myself and fellow drifting fanatic Shawn Smith as a fun way to express our passion for this silly motor-sport. Today it is a small community dedicated to supporting one another as we pursue the drifting lifestyle.

    • United States
    • Facilities Services
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Oct 2020 - Nov 2022

      Collaborate directly with the owner and chief operating officer on creating and executing the digital marketing strategy. Manage digital advertising, content creation, and outside vendors for development, graphic design, and other needs. Plan and execute social media advertising campaigns on Facebook and LinkedIn as well as search engine marketing campaigns using Google Ads. Track KPIs use analytics to ensure optimal use of budget, effectiveness of landing pages, and customer path to conversion. Show less

    • United States
    • Staffing and Recruiting
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Mar 2018 - Jul 2020

      I partnered with the Director of Marketing and Vice President of Operations to spread awareness of the organizational brand and obtain leads for business development and recruitment. I managed the annual advertising budget of $120K as well as content creation, publication, and promotion process. I conceptualized, rolled out, and administered social media campaigns on Facebook, Instagram, Twitter, and LinkedIn as well as search marking campaigns using Google Ads. I predicted Google Ad performance to confirm the optimal performance of ads. 𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗜𝗺𝗽𝗮𝗰𝘁: ✅ Streamlined Facebook Advertising process to funnel additional traffic and applications, completely restructured Google Ads account boosting the quality of traffic enable capture of new leads, and configured Google Analytics tracking to enable Marketing Department to track where traffic comes from and onsite conversion; saved company $5K per month regarding bad traffic. ✅ Instituted Jackson Physician Search Job Board, in partnership with Director of Marketing, to increase the number of applications received each month; also allowed tracking of applications and helped optimize Google and Facebook Ads. ✅ Introduced and executed advertising program with LinkedIn to produce 10+ new hot leads and 20+ warm leads for business development during a 3-month trial period; added 100+ leads to job listings (at no cost), and LinkedIn yielded 75+ applications. ✅ Volunteered to represent the company at North Fulton County Community Charities (NFCC) thrift store as a community outreach event and assisted with annual Halloween decorations. Show less

    • United States
    • Staffing and Recruiting
    • 700 & Above Employee
    • Digital Engagement Specialist
      • Sep 2015 - Mar 2018

      I was an instrumental figure of the Marketing Team driving company mission through targeted content and engagement with users across multiple platforms. I outlined, implemented, and supervised paid social media campaigns. I employed Drupal to update the Supplemental Health Care website. I devised digital content, including press releases, blog articles, web pages, and social media posts with images, infographics, and videos. 𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗜𝗺𝗽𝗮𝗰𝘁: ✅ Established Facebook Advertising to spread influence through content marketing. ✅ Launched program that applied Facebook Lead ads to capture leads in the platform for nursing candidates with high potential. ✅ Led content marketing/PR initiative that resulted in one of the company’s caregivers receiving Speech-Language Pathologist Named National Staffing Employee of the Year. ✅ Helped with the production of annual company retreat by creating digital and printing physical materials for one major event and several small events during retreats at Cabo, Mexico, and Georgetown, Cayman Islands. Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Social Media Team Lead
      • Jan 2014 - Jun 2015

      I administered a newly developed Social Media Team overseeing 13 customer accounts producing $20K-$25K per month. I supported the Business Development Team with pitching new clients and preparing presentations for current accounts. I worked in tandem with clients’ corporate marketing teams to implement marketing tactics smoothly and swiftly. I partnered with clients’ PR and advertising representatives in the restaurant, hospitality, IT Hardware, IT Services, and Legal Services industries regarding social media strategy. 𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗜𝗺𝗽𝗮𝗰𝘁: ✅ Pioneered introduction of Facebook Advertising as a primary marketing tool for organization and clients. ✅ Improved professionalism of four interns and two full-time employees through training. ✅ Received requests to speak at the C5 Georgia event and a class at the University of North Georgia on the benefits and nuances of social media marketing. ✅ Architected and managed a reputation management program for one of Cardinal’s largest clients. ✅ Member of a team for four major clients, including local Papa John’s Franchise Group, and successfully integrated social media advertising tools (Facebook, LinkedIn, and Twitter) to current social marketing strategies for better outcomes. Social Media Associate (2014) I formulated and pushed marketing activities to update and retain clients’ social media profiles (Twitter, Facebook, LinkedIn, Google+, and Pinterest) aligned with overall objectives. I developed the initial monthly and quarterly reports for social media before allocation to clients, including identifying the KPIs and visualizing data. 𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗜𝗺𝗽𝗮𝗰𝘁: ✅ Grew assigned client base from 3-5 (generating ~$1K) to 8 producing overall monthly revenue of $10K+. Show less

    • Advertising Services
    • 1 - 100 Employee
    • Brand Ambassador
      • Feb 2012 - Mar 2013

      I attended onsite marketing events to promote company products to consumers within the Greater Atlanta area. I aided with the development of a forecasted marketing footprint on all activations. I participated in guerrilla marketing efforts on college campuses. 𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗜𝗺𝗽𝗮𝗰𝘁: ✅ Integral figure within Marketing Team surpassing annual impression goal in 8 months while maintaining expenses within budget. ✅ Remained engaged in 100+ events for over one year and interacted with hundreds of thousands of consumers to promote the brand’s mission. ✅ Chosen to represent the brand at premier racing events in Georgia, Alabama, North Carolina, and New Jersey. ✅ Acknowledged as Senior Team Member, improved talents of team members through coaching, and delivered leadership during the supervisor’s absence. Show less

    • United States
    • Government Administration
    • 700 & Above Employee
    • Field Operations Clerk
      • May 2010 - Aug 2010

      Performed assigned tasks, including organizing crew leader assignments and records; assuring accuracy and eliminating material duplications, performing data entry, answering phones, tracking and shipping census forms for processing at the U.S. Census Bureau’s National Processing Center. Performed assigned tasks, including organizing crew leader assignments and records; assuring accuracy and eliminating material duplications, performing data entry, answering phones, tracking and shipping census forms for processing at the U.S. Census Bureau’s National Processing Center.

Education

  • Tennessee Technological University
    Bachelor of Science, Business Administration, Marketing
  • Fred J Page High School
    High School Diploma, College/University Preparatory and Advanced High School/Secondary Diploma Program

Community

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