Catherine Abramski

Director of Customer Marketing, North America at Ansell
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Contact Information
us****@****om
(386) 825-5501
Location
New York City Metropolitan Area

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Experience

    • United States
    • Consumer Goods
    • 700 & Above Employee
    • Director of Customer Marketing, North America
      • Apr 2021 - Present

      Responsible for leading the development and execution of the North America customer marketing strategy. Responsible for leading the development and execution of the North America customer marketing strategy.

    • United States
    • Consumer Services
    • 700 & Above Employee
    • Franchise Owner
      • Nov 2017 - Mar 2020

      Owned and operated a start-up residential housecleaning business. Responsibilities included complete P&L ownership, marketing, sales, human resources, planning, operations, and business development. Closed due to the catastrophic impact of Covid-19 on the house cleaning industry in New Jersey. Owned and operated a start-up residential housecleaning business. Responsibilities included complete P&L ownership, marketing, sales, human resources, planning, operations, and business development. Closed due to the catastrophic impact of Covid-19 on the house cleaning industry in New Jersey.

    • United States
    • Food and Beverage Retail
    • 300 - 400 Employee
    • Head of Integrated Marketing
      • 2012 - 2016

      Responsible for consumer communications strategy and implementation for $1.6 B Gerber nutrition business across all Paid, Earned, and Owned media channels. Responsible for consumer communications strategy and implementation for $1.6 B Gerber nutrition business across all Paid, Earned, and Owned media channels.

    • United States
    • Food and Beverage Retail
    • 300 - 400 Employee
    • Marketing Director, CRM
      • 2009 - 2011

      Responsible for consumer acquisition and retention from pregnancy through toddlerhood..

    • Sr. Marketing Manager, Innovation
      • 2006 - 2009

      Drove growth through the launch of new categories and products.

    • United States
    • Manufacturing
    • 700 & Above Employee
    • Brand Management
      • 1997 - 2006

      Developed brand building marketing plans for “M&M’s” Chocolate Candies Brand, Seasonal confections, Chocolate Package Goods portfolio, and Snickers Marathon Energy Bars. Developed brand building marketing plans for “M&M’s” Chocolate Candies Brand, Seasonal confections, Chocolate Package Goods portfolio, and Snickers Marathon Energy Bars.

    • United States
    • Manufacturing
    • 700 & Above Employee
    • Sales Management
      • 1987 - 1994

      Held various positions including supervision of a field sales territory, managing a large team of customer service representatives, and crafting trade and consumer promotion plans. Held various positions including supervision of a field sales territory, managing a large team of customer service representatives, and crafting trade and consumer promotion plans.

Education

  • Fordham Gabelli School of Business
    MBA, Marketing
    1993 - 1997
  • Fordham Gabelli School of Business
    BS, Finance
    1983 - 1987

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