Catherine Abramski
Director of Customer Marketing, North America at Ansell- Claim this Profile
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Bio
Experience
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Ansell
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United States
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Consumer Goods
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700 & Above Employee
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Director of Customer Marketing, North America
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Apr 2021 - Present
Responsible for leading the development and execution of the North America customer marketing strategy. Responsible for leading the development and execution of the North America customer marketing strategy.
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The Cleaning Authority
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United States
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Consumer Services
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700 & Above Employee
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Franchise Owner
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Nov 2017 - Mar 2020
Owned and operated a start-up residential housecleaning business. Responsibilities included complete P&L ownership, marketing, sales, human resources, planning, operations, and business development. Closed due to the catastrophic impact of Covid-19 on the house cleaning industry in New Jersey. Owned and operated a start-up residential housecleaning business. Responsibilities included complete P&L ownership, marketing, sales, human resources, planning, operations, and business development. Closed due to the catastrophic impact of Covid-19 on the house cleaning industry in New Jersey.
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Gerber
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United States
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Food and Beverage Retail
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300 - 400 Employee
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Head of Integrated Marketing
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2012 - 2016
Responsible for consumer communications strategy and implementation for $1.6 B Gerber nutrition business across all Paid, Earned, and Owned media channels. Responsible for consumer communications strategy and implementation for $1.6 B Gerber nutrition business across all Paid, Earned, and Owned media channels.
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Gerber
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United States
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Food and Beverage Retail
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300 - 400 Employee
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Marketing Director, CRM
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2009 - 2011
Responsible for consumer acquisition and retention from pregnancy through toddlerhood..
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Sr. Marketing Manager, Innovation
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2006 - 2009
Drove growth through the launch of new categories and products.
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Mars
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United States
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Manufacturing
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700 & Above Employee
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Brand Management
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1997 - 2006
Developed brand building marketing plans for “M&M’s” Chocolate Candies Brand, Seasonal confections, Chocolate Package Goods portfolio, and Snickers Marathon Energy Bars. Developed brand building marketing plans for “M&M’s” Chocolate Candies Brand, Seasonal confections, Chocolate Package Goods portfolio, and Snickers Marathon Energy Bars.
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Mars
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United States
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Manufacturing
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700 & Above Employee
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Sales Management
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1987 - 1994
Held various positions including supervision of a field sales territory, managing a large team of customer service representatives, and crafting trade and consumer promotion plans. Held various positions including supervision of a field sales territory, managing a large team of customer service representatives, and crafting trade and consumer promotion plans.
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Education
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Fordham Gabelli School of Business
MBA, Marketing -
Fordham Gabelli School of Business
BS, Finance