Experience

Luxevo Vacations

• United States
• Travel Arrangements
• 1 - 100 Employee

• Digital Marketing & Design Specialist

  • Feb 2019 - Present

  In my position, I am responsible for overseeing and guiding the sales processes of the company as it relates to recruiting new travel agents. I also support the marketing efforts of our travel specialists by creating landing pages, branded social media posts and promotional content for both print and digital channels.



Darice, Inc.

• United States
• Retail Art Supplies
• 1 - 100 Employee

• Retail Marketing Senior Digital Designer

  • Feb 2017 - Jan 2019

  • Create sales driven design solutions for Pat Catan's email campaigns.• Design, code and deploy emails in Salesforce.• Manage and train freelance and email designers.• Create landing pages using html/css. Implement in Kentico, a web content management system.• Create graphics for Facebook advertising, Adroll and other online advertising channels to promote in-store sales and events.• Launched & maintained Pat Catan's Text Messaging program. • Research seasonal trends, setup & stylize lifestyle sets to photograph product for our online & digital promotions.• Design In-store signage for new product promotions and events.• Implemented time-saving new processes that helped our department categorize, use and store digital assets through the Adobe Libraries.



KHM Travel Group

• United States
• Travel Arrangements
• 100 - 200 Employee

• Digital Marketing & Design Manager

  • Jun 2014 - Feb 2017

  • Provide creative approval for all digital marketing initiatives (from websites & email campaigns, to banner ads, social media holiday graphics & promotional campaigns)• Provide structure and support to the Digital Marketing Team. Create Concept Sheets / Promotional Calendar / Cheat Sheets / Analytics / Processes• Lead the team and manage the workflow in the creation and implementation of digital advertising campaigns, landing pages, websites and live event promotions.• Responsible for Integrating tracking with Active Campaign, Google Ad Words, Bing Advertising, Facebook Ads and using Google Analytics to track visits, and the customer’s actions that lead them to enroll, or attend an event.• Setup and monitor marketing automations in Active Campaign• Prepare Mood Boards & wireframes for the team to help achieve a positive user experience.• Facilitate communication and manage expectations and schedules with third party vendors / resources as needed.• Delegate and mentor those projects to my team for quick execution.• Provide Reviews for individual team members at the time of their anniversaries.Front End Web Developer | June 2014- June 2015• Collaborate with the design team on existing branded projects • Create and deploy concepts for upcoming digital promotions• Design monthly ads for KHM Travel Group and LoveShack Vacations• Maintain site appearance for multiple sites by updating content and code• Develop, implement, and test interactive web pages and landing pages• Design and develop responsive websites ensuring consistency across multiple platforms• Prepare step-by-step instructional documents on a project basis• Create graphics for multiple social media sites



Dots

• India
• Technology, Information and Internet
• 100 - 200 Employee

• Visual Communications Designer | Photographer

  • Feb 2011 - Mar 2014

  • Create innovative design solutions for print & digital channels. • Produce illustrations, graphics, layouts and themes for print collateral that support the fashion directors seasonal concepts.• Design and maintain our credit card print and email collateral.• Create concepts and design promotional sign packages for all dots stores. • Deliver presentations of in-store signage and concept boards per project. • Research and organize inspirational swipe for upcoming campaigns for the creative director.• Create, managed and deployed seasonal style guides to the creative team.• Collaborate with the creative director, design team, marketing, PR, eCommerce, store operations & merchandising teams on a project basis. Interactive Designer/Photographer : Home Office, Glenwillow, Ohio | February 2011- 2013• Design website graphics, banners, landing pages, social campaigns and emails.• Come up with seasonal themes for print & digital look books, direct mail pieces, in-store print collateral, & GO program assets. • Create workshop visual themes for corporate events, Holiday & VIP invites. • Develop themes & brand elements for the Corporate Offices.• Manage and mentor the design interns.• Built a photo studio to hold shoots in-house.• Photograph all seasonal products on mannequins and style stills for dots.com.• Prepare images: style, photograph, retouch, silo, and deploy to appropriate teams.• Work with outside vendors on print and photo projects when needed.



Blue Robot

• Interactive Designer | Developer

  • May 2004 - Feb 2011

  UI Designer / Web Developer / PhotographerDesigned and developed websites, emails, touch screen museum kiosks and online training programs.Experienced in client interactions, strategic planning & project management as well as trainingusers in CMS, XML editors & Adobe Contribute.