Cassandra Gotto-White, MBA

Interim Section Chief, Office of Communication at DELAWARE DIVISION OF PUBLIC HEALTH
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Contact Information
us****@****om
(386) 825-5501
Location
Lincoln, Delaware, United States, US
Languages
  • English -

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Credentials

  • Collegewide Supervisory Training Program
    Delaware Technical Community College
    Jul, 2017
    - Oct, 2024

Experience

  • DELAWARE DIVISION OF PUBLIC HEALTH
    • United States
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Interim Section Chief, Office of Communication
      • Feb 2023 - Present

      I am currently serving as the interim section chief of DPH's Office of Communication until the role is filled. Responsibilities include overseeing and managing daily communications activities for the Division and supervising a staff of five; participating in strategic planning activities; leading communications efforts on infectious diseases (COVID-19, flu, etc.) for the agency; functioning as a lead communications strategist for public health emergencies; reviewing and editing all public-facing materials and reports from staff, and supporting the Director's office with communication strategy and needs. Show less

    • Chief of Community Relations
      • May 2022 - Present

      Primary responsibilities include writing and editing press releases, coordinating media interviews and public records requests, developing communications plans, and serving as deputy to the Chief of the Office of Communications. I supervise two employees.

  • CassieMakesArt
    • Delaware, United States
    • Small Business Owner
      • Nov 2021 - Present

      CassieMakesArt is a small, handmade business that sells "hand-drawn stickers and stationery for weirdos and geeks." Cassie loves mixed media art, which combines elements from different mediums (paint, pencil, digital art, etc.) and uses this technique often in her art which she makes into stickers. Cassie is a firm believer that stickers can reduce anxiety and that the world would be a better place if more adults used stickers on a regular basis. Check out the shop at CassieMakesArt.Etsy.com CassieMakesArt is a small, handmade business that sells "hand-drawn stickers and stationery for weirdos and geeks." Cassie loves mixed media art, which combines elements from different mediums (paint, pencil, digital art, etc.) and uses this technique often in her art which she makes into stickers. Cassie is a firm believer that stickers can reduce anxiety and that the world would be a better place if more adults used stickers on a regular basis. Check out the shop at CassieMakesArt.Etsy.com

  • Beach Paper
    • United States
    • Columnist
      • Apr 2012 - Present

      I write a weekly video game column, Play, in the Beach Paper, which runs May through October. The Beach Paper is the Cape Gazette's visitors' guide to the Cape Region. I write a weekly video game column, Play, in the Beach Paper, which runs May through October. The Beach Paper is the Cape Gazette's visitors' guide to the Cape Region.

  • CGW Photos
    • Sussex
    • Photographer
      • Jan 2012 - Present

      I have been practicing photography basically all my life. I studied photography in college and was the head photographer and photo editor at a college for seven years, photographing thousands of events. I specialize in photographing events, people, and wildlife. I have been practicing photography basically all my life. I studied photography in college and was the head photographer and photo editor at a college for seven years, photographing thousands of events. I specialize in photographing events, people, and wildlife.

  • Cape Gazette
    • Advertising Services
    • 1 - 100 Employee
    • Contributor
      • Apr 2011 - Present

      I contribute to the Cape Gazette, writing various news stories and taking photos.

    • Intern
      • Apr 2011 - Jan 2014

      I laid out pages for special booklets using Adobe InDesign, took and edited photos using Photoshop, and developed calendar events to be published in print & online. I occasionally wrote stories that were published both in print and online.

  • Delaware Technical Community College
    • United States
    • Higher Education
    • 400 - 500 Employee
    • Vice Chair - Staff Senate, Owens Campus Chapter
      • Jul 2020 - May 2022

      Preside over meetings of the Staff Senate in the absence of the Chair.Co-Chair committee meetings as necessary.Review and oversee any financial activity.Lead collegewide professional development activities for other College employees.

    • Adjunct Instructor - Credit
      • Aug 2019 - May 2022

      I have taught several sections of First Year Seminar. First Year Seminar (SSC 100) is a one-credit, sixteen-hour course designed to assist students in building a strong foundation of skills for a successful transition to Delaware Technical Community College. Quotes from course evaluations:- "Cassie is super sweet and well rounded. She has a lot of knowledge about the campus!"- "Cassie is willing to help in any way possible!"- "The instructor was super approachable, helpful, and friendly, which made it so easy to feel comfortable and relax."- "Great teacher, very positive and enthusiastic!!!! Great personality and professionalism. As a First Year Seminar professor, makes students feel welcomed!!!!"- "It was fun to learn from a teacher that had high energy and that didn’t want you to fail."- "The instructor was super awesome! Love her! She made everything really easy to understand."- "The strength in this course are communication and the community that the class shows the involvement of every student matters and we had an excellent teacher"- "The strengths of the course would have to be the instructor. Ms. Gotto clearly cares for her students success and meeting them where they are right now. As entering college students, she clearly identifies with each one of us at the stage we are in from her personal experience. She is very encouraging, very engaged and extremely available to all of us."- "Ms. Gotto certainly discussed personal experiences of getting started with college but also asked us what we are experiencing. This was a great method to help us feel like we are not in this alone." Show less

    • Adjunct Instructor - Workforce Development and Community Education
      • Jun 2017 - May 2022

      I served as the instructor for two, week-long sessions of Delaware Tech’s "How to Be a YouTube Sensation!" summer camp in June 2017. This was an incredibly rewarding experience!Camp description:Do you like to watch movies, TV shows, and YouTube videos? Do you like to take your ownpictures? Have you ever wanted to make your own movie or use pictures to make your own movie? Here’s your chance! Learn the basics to making your own movie as you take your idea from the planning process to writing a script, developing your shots, taking your pictures, taping your video and editing the video into a real movie you can show to your family and friends.—I instructed a three-hour Facebook for Business workshop for Workforce Development and Community Education in Sept. 2017. Course description:Social media is critical to business success. As the largest social media platform, Facebook is the starting place for conversations leading to business. Your company can no longer afford not to be part of the online conversation and sales. Facebook can help your company extend your reach while reducing marketing costs compared to traditional marketing channels. This workshop will provide the information you need to develop a powerful and lasting online brand for your business on Facebook.Comments/feedback from students:• Wow! So well prepared, friendly, knowledgeable, open and helpful. She is awesome and I would take any other courses taught by her!• Great instructor! Enjoy her knowledge of the material. Should teach a whole a program.• Cassie is awesome! High energy, highly knowledgeable.—In Feb. 2019, I taught a 6-hour course on Canva for the College's Workforce Development and Community Education division.In April 2019, I taught a 6-hour course on Adobe Lightroom for the College's Workforce Development and Community Education division.Developed two distance education courses in fall 2020 for the College's Workforce Development and Community Education division. Show less

    • Public Information Officer
      • Apr 2015 - May 2022

      I am responsible for creating, gathering, and organizing information and for developing public relations materials to be distributed by means of electronic and print mass media to increase public awareness of the College. I am responsible for creating content for and assisting in the management of the College's social media accounts, including but not limited to Facebook, Instagram, Twitter, YouTube, and LinkedIn. I serve as the campus photographer at the Georgetown campus, where I photograph over 200 events per year. I also write press releases that are published in newspapers across the region. I proofread and edit documents, fliers, articles, and other electronic and print materials.As of 2019, I serve as the collegewide Lead for the Student Spotlight campaign. Student Spotlight began at the Owens Campus in 2012, and I became responsible for photographing students and writing their stories in 2015 when I joined the College. In early 2019, I had the idea of expanding Student Spotlight across all four campuses and featuring the students on a webpage on the Delaware Tech website. With the help of many people, I successfully manage Student Spotlight as a collegewide campaign. I receive nominations via a Google Form that I created; these nominations come from Delaware Tech faculty, staff, and administrators. The students also fill out a Google Form if they choose to participate, and then schedule a meeting with a photographer at their campus (me in Georgetown) to get their portrait taken. I write all the stories for all four campuses and create the posters. I also designed the new logo.Committee work:• Committee member, Social Media Conference: 2017-present• Collegewide Marketing Consultant, New Student Orientation committee: Oct. 2018-present• Co-chair, Staff Senate Professional Development Day - May 2019-present• Subcommittee member, Starry, Starry Night Gala Dessert Team: 2017-2018 Show less

  • The Guide | Sussex Printing
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Advertising Graphic Designer/Social Media Assistant
      • Apr 2014 - Apr 2015

      I created display advertisements for The Guide using Adobe InDesign, managed and created visual content for the company's social media profiles, managed the company's blog, and more. I created display advertisements for The Guide using Adobe InDesign, managed and created visual content for the company's social media profiles, managed the company's blog, and more.

  • Viking Ventures Student Newspaper
    • Cape Henlopen High School, Lewes, Delaware
    • Editor In Chief
      • Sep 2009 - Jun 2011

      I was chosen to be the editor in chief of Cape Henlopen High School's student newspaper, the Viking Ventures. I learned how to use Adobe InDesign, Photoshop, and more, and also how to manage a group of students. I was the Assistant Editor the year prior. I was chosen to be the editor in chief of Cape Henlopen High School's student newspaper, the Viking Ventures. I learned how to use Adobe InDesign, Photoshop, and more, and also how to manage a group of students. I was the Assistant Editor the year prior.

Education

  • Delaware State University
    Master's degree, Business Administration & Marketing
    2017 - 2020
  • Wilmington University
    Bachelor's Degree, Communications
    2013 - 2015
  • Delaware Technical Community College
    Associate of Arts and Sciences (A.A.S.), Communications
    2011 - 2013
  • Cape Henlopen High School
    High school diploma, Journalism
    2007 - 2011

Community

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