Director of Customer Success

• Nov 2023 - Present

Head of Customer Success

• Mar 2022 - Nov 2023

Manager of Customer Success

• Feb 2021 - Mar 2022

Talent Representative

• Jul 2019 - Dec 2020

The most creative work doesn’t just happen by chance. It’s the result of collaboration at its very best. It’s about bringing the right people together for the right project. Some say that’s a rare thing. But for us, it is the thing. It’s simply what we do. We are Simpatico, creative conduits that bring together artists, composers, designers, directors, editors, and innovative thinkers within the advertising industry. We’re not just a talent list. We are a resource, helping you… Show more The most creative work doesn’t just happen by chance. It’s the result of collaboration at its very best. It’s about bringing the right people together for the right project. Some say that’s a rare thing. But for us, it is the thing. It’s simply what we do. We are Simpatico, creative conduits that bring together artists, composers, designers, directors, editors, and innovative thinkers within the advertising industry. We’re not just a talent list. We are a resource, helping you find the right talent so your ideas can build to something remarkable. Show less The most creative work doesn’t just happen by chance. It’s the result of collaboration at its very best. It’s about bringing the right people together for the right project. Some say that’s a rare thing. But for us, it is the thing. It’s simply what we do. We are Simpatico, creative conduits that bring together artists, composers, designers, directors, editors, and innovative thinkers within the advertising industry. We’re not just a talent list. We are a resource, helping you… Show more The most creative work doesn’t just happen by chance. It’s the result of collaboration at its very best. It’s about bringing the right people together for the right project. Some say that’s a rare thing. But for us, it is the thing. It’s simply what we do. We are Simpatico, creative conduits that bring together artists, composers, designers, directors, editors, and innovative thinkers within the advertising industry. We’re not just a talent list. We are a resource, helping you find the right talent so your ideas can build to something remarkable. Show less

Enterprise Conversational Marketing CSM, Level II

• Feb 2018 - Jul 2019

Customer Success Manager

• Jun 2016 - Jan 2018

My time at Drift started in June 2016, where I spearheaded the creation of our Customer Success efforts. We've accomplished a lot since then. As a consultant and strategy expert, I worked very closely with our clients, consistently adding value to their business. These efforts have resulted in: - 5000% growth in our paying customer-base - 65% reduction in churn rate - 35% increase in our NPS score

Product Marketing

• May 2014 - Jun 2016

Explore new trends in data across all areas of business; cross-­functionally develop and implement Integrated Marketing campaigns to address product developments and continue to support and educate our customer-base. Created and executed Integrated Marketing Campaign resulting in the best performing promotion of Q4 2015 (.30% redemption rate) and best performing email for all of 2015 (21% open rate). Drive GTM campaigns for new branded mobile apps, bringing together tech, product… Show more Explore new trends in data across all areas of business; cross-­functionally develop and implement Integrated Marketing campaigns to address product developments and continue to support and educate our customer-base. Created and executed Integrated Marketing Campaign resulting in the best performing promotion of Q4 2015 (.30% redemption rate) and best performing email for all of 2015 (21% open rate). Drive GTM campaigns for new branded mobile apps, bringing together tech, product, creative, marketing, etc.; launching well-rounded campaigns to lead our market. Produce actionable recommendations from competitive research, present findings to executive management to guide roadmap planning. Own A/B testing on internal and external testing platforms, resulting in 25% YoY growth. Redevelop consumer surveys, track and examine results to address opportunities for growth.

Member Care

• Feb 2013 - May 2014

Understand all aspects of the Care.com website and advancements in all departments in order to provide the most accurate solutions to any issue. Lead and helped develop program to re-brand various care providers by assisting them in writing their profiles to connect with potential employers. Collect and analyze data regarding customer experience to resolve daily problems and to consistently construct better business practices. Collaborate with other departments to develop… Show more Understand all aspects of the Care.com website and advancements in all departments in order to provide the most accurate solutions to any issue. Lead and helped develop program to re-brand various care providers by assisting them in writing their profiles to connect with potential employers. Collect and analyze data regarding customer experience to resolve daily problems and to consistently construct better business practices. Collaborate with other departments to develop comprehensive advancements in the website’s brand and functionality.

Marketing Intern

• May 2011 - Aug 2011

Developed idea for new documentary film leveraging Nautica's stance on sustainability and spearheaded initial stages of project development with a production company and the internal Nautica team. Assisted in the organization and implementation of a new Father's Day Marketing program with PIX 11 which generated over 4.5 million impressions. Participated in discussions and meetings about licensing and processes, relationships, financing, and budgets. Brainstormed new GWP (Gift with… Show more Developed idea for new documentary film leveraging Nautica's stance on sustainability and spearheaded initial stages of project development with a production company and the internal Nautica team. Assisted in the organization and implementation of a new Father's Day Marketing program with PIX 11 which generated over 4.5 million impressions. Participated in discussions and meetings about licensing and processes, relationships, financing, and budgets. Brainstormed new GWP (Gift with Purchase) ideas and plans with Marketing and Creative teams to support key Holiday 2011 accounts. Conducted brand and competitor research, analyzed findings, and created recaps which were then presented to senior management. Show less Developed idea for new documentary film leveraging Nautica's stance on sustainability and spearheaded initial stages of project development with a production company and the internal Nautica team. Assisted in the organization and implementation of a new Father's Day Marketing program with PIX 11 which generated over 4.5 million impressions. Participated in discussions and meetings about licensing and processes, relationships, financing, and budgets. Brainstormed new GWP (Gift with… Show more Developed idea for new documentary film leveraging Nautica's stance on sustainability and spearheaded initial stages of project development with a production company and the internal Nautica team. Assisted in the organization and implementation of a new Father's Day Marketing program with PIX 11 which generated over 4.5 million impressions. Participated in discussions and meetings about licensing and processes, relationships, financing, and budgets. Brainstormed new GWP (Gift with Purchase) ideas and plans with Marketing and Creative teams to support key Holiday 2011 accounts. Conducted brand and competitor research, analyzed findings, and created recaps which were then presented to senior management. Show less

Marketing Communications Intern

• Nov 2010 - Dec 2010

Assisted the Director of Marketing Communication in editing the Publicis Groupe website. Prepared briefs in French and contributed ideas how as to improve the company's intranet--ideas were later used. Analyzed brand feedback on training presentations and prepared concise recaps on the data for the head of the department. Organized and categorized brands' creative work for more than 1000 products on the Groupe database. Assisted the Director of Marketing Communication in editing the Publicis Groupe website. Prepared briefs in French and contributed ideas how as to improve the company's intranet--ideas were later used. Analyzed brand feedback on training presentations and prepared concise recaps on the data for the head of the department. Organized and categorized brands' creative work for more than 1000 products on the Groupe database.

Sales Associate

• 2008 - 2009

Ran the floor independently and assisted new employees with use of registers and customer assistance after building trust with employers. Prepared creative merchandise window displays and promoted latest collections on sales floor. Performed exceptional customer service by assisting customers with selection of merchandise and doing extensive searches for desired products. Ran the floor independently and assisted new employees with use of registers and customer assistance after building trust with employers. Prepared creative merchandise window displays and promoted latest collections on sales floor. Performed exceptional customer service by assisting customers with selection of merchandise and doing extensive searches for desired products.