Head of Business Insights

• Aug 2022 - Present

Head of Insights

• Sep 2021 - Aug 2022

Insights Manager

• Aug 2018 - Sep 2021

Optimising CarTrawler’s proposition for our partners and our customers by ensuring the company's strategic decisions are based in a deep understanding of the behaviour of our users, the needs of our partners, and the performance of our products.

Senior Insight Manager

• Aug 2017 - Aug 2018

Expanding the capabilities of and engagement with a newly created insights team that bears responsibility for providing actionable insight regarding the European market. Expanding the capabilities of and engagement with a newly created insights team that bears responsibility for providing actionable insight regarding the European market.

Insight Manager

• Jun 2016 - Jul 2017

Delivering world-class insight to the UK & Ireland Online business through a combination of continuous tracking and ad hoc projects. Providing a comprehensive view of the customer. Driving data-based recommendations to help teams optimise the proposition. Identifying key opportunities and helping stakeholders to define and refine business questions to be answered. Managing relationships with market research agencies.

Senior Insights Executive

• Dec 2014 - Jun 2016

Charged with deriving customer, competitor and market insights from a range of qualitative and quantitative data sources for the Irish and UK markets. Designing bespoke fieldwork, executing analysis and warehouse queries, as well as disseminating results.Responsible for identifying emerging customer trends and making recommendations to maximise market share and profits. Optimum business impact is assured by fostering close ties with senior decision makers. Role includes the procurement and management of vendors and the coaching and mentoring of junior staff members. Show less

Audience Research Associate

• Jun 2013 - Nov 2014

Analysing television and radio statistics Compiling reports for multiple business divisions Assessing, identifying and highlighting research needs Designing, developing & analysing bespoke surveys Senior stakeholder management Dealing with commercially sensitive data Translating data into insights KPI reporting Trend reports Deep dives Analysing television and radio statistics Compiling reports for multiple business divisions Assessing, identifying and highlighting research needs Designing, developing & analysing bespoke surveys Senior stakeholder management Dealing with commercially sensitive data Translating data into insights KPI reporting Trend reports Deep dives

ISSP Postdoctoral Research Fellow

• Dec 2012 - Jun 2013

This job was part of a multifaceted project in an international network and aimed at planning, collecting and analysing data for the ISSP modules on Family & Gender and National Identity. Responsibilities ranged from fieldwork management, to data management, and student supervision & teaching. Successfully overcame a problem regarding nationally representative sampling for a postal survey in a jurisdiction with non-unique addresses.

Assistant Lecturer

• Jan 2012 - Dec 2012

I lectured and tutored to third year Sociology students (250+) at University College Dublin on the course Quantitative Research. In the lectures I covered aspects such as recoding, composite measures, cross tabulations, measures of association and tests of significance, bivariate and multivariate analysis. In the accompanying tutorials I taught SPSS.

PhD Candidate

• Sep 2006 - Jan 2012

The research investigated the roles of the Irish government, the Irish host society, and individual migrants in the integration process. It found that while the first two actors set the scene in which migrants have to operate, the decision to invest in integration has is key in integration outcomes.

Senior Research Assistant

• Sep 2006 - Dec 2007

I was senior research assistant with MCRI for “Getting On”, a project tendered by the Immigrant Council of Ireland. This project studied the social, cultural, economic and political integration of Chinese, Indian, Lithuanian and Nigerian immigrants in Ireland. In this capacity, I was the main analyst of the quantitative data. I was also responsible for executing the Indian fieldwork (surveys, interviews and focus group).

Research Assistant

• Oct 2005 - Aug 2006

I worked on two comparative, European projects studying xenophobia and social movements. My responsibilities included liaising with twelve partner universities in ten European countries, tracking the budget with the university’s bursary’s office, and preparing documents for publication. I worked on two comparative, European projects studying xenophobia and social movements. My responsibilities included liaising with twelve partner universities in ten European countries, tracking the budget with the university’s bursary’s office, and preparing documents for publication.