Madison Duffy
Head of Marketing and Communications, Ireland at BearingPoint- Claim this Profile
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English Native or bilingual proficiency
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French -
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Bio
Experience
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BearingPoint
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Netherlands
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Business Consulting and Services
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700 & Above Employee
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Head of Marketing and Communications, Ireland
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Apr 2020 - Present
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WILLIAM FRY LLP
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Ireland
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Law Practice
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300 - 400 Employee
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Marketing - Sponsorship and Event Lead
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Apr 2019 - Mar 2020
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Marketing Specialist
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Apr 2017 - Mar 2019
Digital/Campaign Management : LinkedIn Campaign management, mass targeted email campaign management, website and internal intranet management.Brand/Merchandise Management: I look after the firms branded merchandise, in addition to liaising with external agencies I ensure quality and cost-effective on-time delivery of the brand, both internally and externally.Project Management: Plan, organise and execute in house, hosted and CounselConnect events.Corporate Hospitality: Effectively source and confirm corporate hospitality and client entertainment options across the firm.Sponsorship: Review & source suitable corporate sponsorship opportunities, as well as managing high-profile sponsorship activities for the firm. Show less
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Business & Finance Media Group
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Ireland
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Book and Periodical Publishing
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1 - 100 Employee
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Senior Marketing & Events Manager
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Feb 2016 - Mar 2017
Digital Marketing: Social media and website management across all event websites and social accounts. Campaign management through Facebook and Twitter. Mass targeted email campaign management, blog content creation and management. Digital marketing plan management for external clients.Marketing & Communications: Print media & event collateral management, press release creation which included organising press calls and launches, writing press releases and issuing press releases to external media outlets. Project Management: Deliver and organise the application of processes, methods, knowledge, skills and experience to achieve the project objectives. I organised and project managed over 100 events ranging in size from 30 -1,200 people in Dublin, Cork, London & New York.Account Management: Acted as the account handler on major event clients ensuring successful delivery and renewal of their events and development of their strategic marketing campaigns. I was the main account manager for our two biggest clients, eir Business & KPMG.Management: I was a senior manager within Business & Finance. I managed the event and marketing division of the company. This included delegating projects & marketing activities to team members, providing guidance and support for team members and managing & recruiting additional event staff.Sales: Business-to-business sales within one of Ireland’s leading magazine publishing companies, identify and qualify business opportunities from new and existing clients. Show less
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Marketing & Events Manager
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Apr 2015 - Feb 2016
Project Management: Main Project manager on all international and domestic events with more than 500 attendees. Oversaw the team and directly contributed to the execution of all smaller events and magazine launch events. Marketing Communications; Social media & website/blog content, email marketing, print media & event collateral management, press release creation and management. Build reports on results of Marketing efforts including success, failures and future recommendationsAccount Management : Build, maintain & manage strong client relations acting as the point of contact for important company clients. Administration: Generation of mass email databases, create & maintain strong databases and internal information systems, build & develop lasting Client Relations. Contribute to the development of all of our websites. Keep all of the content up to date (wordpress)Researching & approaching new potential clients with specific sponsorship packages.Management: Manage & recruit additional event staff. Delegate projects & marketing activities to team members. Provide guidance and support for team members. Show less
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Marketing & Events Executive
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Oct 2014 - Mar 2015
Event work; Market Research, Idea Generation & Development, Creation of Mass email Campaigns, Invoicing Clients, PR & Marketing initiatives through various social media channels, identifying & contact potential sponsorship opportunities and critical time plans. Digital : Generation of mass email databases, create & maintain strong databases and internal information systems, build & develop lasting Client Relations. Contribute to the development of all of websites. Activating social media initatives and developing client relations. Creation of Mass email Campaigns for each event. Show less
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The CX Company
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Ireland
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Business Consulting and Services
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1 - 100 Employee
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Junior Account Executive - Contract
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May 2014 - Sep 2014
Account Management : My position here allowed me to develop skills in the area of relationship management and client services. I was in charge of Direct mail campaigns for various clients including Skoda and An Post. I worked on and assisted with both TV and radio ads for the Sunday Business Post Admin: Updating the company’s website using Word Press and constructing a social media plan using Facebook, Twitter and LinkedIn. Some of my other responsibilities included creating landing pages, sending out two of the companies eBook’s and acting as a receptionist when needed. Event Management: I was charge of organising and promoting an event for inbound marketing week with Hubspot. This had over 150 attendees. Show less
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Social Media Manager
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Jul 2014 - Aug 2014
I was part of the original Dublin Morning Gloryville Team which was launched in July 2014 in Dublin. I was in charge of live social media using both the companies Facebook and Twitter accounts; coordinating with the event photographer and communicating what’s happening prior, during and post the event. I was part of the original Dublin Morning Gloryville Team which was launched in July 2014 in Dublin. I was in charge of live social media using both the companies Facebook and Twitter accounts; coordinating with the event photographer and communicating what’s happening prior, during and post the event.
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We Are DublinTown
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Ireland
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Non-profit Organization Management
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1 - 100 Employee
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Marketing, Communications and Event Management Intern
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Jan 2014 - Mar 2014
The internship provided by Dublin City BID and Dublin Town was constructed specifically to allow me to gain real life hands on experience in the Marketing and Event industry. During my time at Dublin City BID and Dublin Town I had the opportunity to advance in the area of Event Planning and Event Management as I was fortunate enough to work directly with the event management company Catapult and the PR Company Elevate throughout this event. Events : I co-organised the event Dine in Dublin- a restaurant week which takes place in Dublin City Centre. I co- organised the launch event that took place in Andrew Rudd’s the Medley which has over 50 key media influencers in attendance. I co- organised live cooking demonstrations that took place in a food pavilion on Dame street. I co – organised live in store cooking demonstrations. These took place in Eason’s on O’Connell street and the Miele kitchen in Arnotts where Clodagh Mckenna was the celebrity cook. Marketing and Advertising : I was directly involved in the marketing and advertising side of the Dine in Dublin event. I used Facebook and Twitter to market the event. Additionally I was in charge of both the print and radio advertisement which took place the week prior to and during Dine in Dublin – we had adds in the metro herald, at the Luas stops and on 98fm and spin 1038. Show less
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Education
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University College Dublin
Bachelor of Arts, Geography and Information Studies -
Fitzwilliam Institute
Postgraduate Diploma in Event Management with PR (accredited by the PRII) - 1.1 -
Digital Marketing Institute
Professional Diploma in Digital Marketing, Digital Marketing -
St.Gerards School
Leaving Certificate and Junior Certificate