Experience

Keskisuomalainen Oyj

• Finland
• Newspaper Publishing
• 100 - 200 Employee

• Sales Director

  • Aug 2019 - Present

  Senior sales lead for major B2B clients and cultural transition. Leading the transformation path into solution sales and partnership model. Target setting, rewarding, customer care modelling. A lot of internal and external development projects along the way. Continuous coaching to my sales team in order to widen and deepen their expertise as well as my own. Salesforce, Ad Manager, Vainu, Adform. Senior sales lead for major B2B clients and cultural transition. Leading the transformation path into solution sales and partnership model. Target setting, rewarding, customer care modelling. A lot of internal and external development projects along the way. Continuous coaching to my sales team in order to widen and deepen their expertise as well as my own. Salesforce, Ad Manager, Vainu, Adform.



IAB Finland

• Finland
• Advertising Services
• 1 - 100 Employee

• Board Member

  • Jan 2020 - Dec 2021

  Member of the Board at IAB Finland from Jan 2020 until Dec 2022. During my time at the board we organized couple of regional webinars with IAB and me as well as my colleagues had some key note speeches at IAB´s events. * Digital marketing, * First party data * Third party data * Sandbox Member of the Board at IAB Finland from Jan 2020 until Dec 2022. During my time at the board we organized couple of regional webinars with IAB and me as well as my colleagues had some key note speeches at IAB´s events. * Digital marketing, * First party data * Third party data * Sandbox



Vizeum Finland, Dentsu

• Helsinki

• Account Director

  • Mar 2015 - Jul 2019

  Directing several high level customers from different branches. My account teams varied from 10-25 team members, so I am used to manage big bands. The services that I consulted with my teams were data driven marketing, search engine marketing (SEM, SEO), analytics, media planning & purchase, marketing and media strategies. The key idea is to plan and execute what ever the customer needs within marketing communication. Preferably not just one shots, but building together with client´s team a solid entity of logical activities. Me and my team, we deliver! In time, as agreed and aiming to exceed the expectations. I actively participated in pitches with a high winning rate. * Account Management * Team Lead * FMCG * Optical branch * Car industry * Nordic co-operation * Digital marketing * Digital innovations * Sales funnel



Sanoma Pro

• Finland
• Book and Periodical Publishing
• 100 - 200 Employee

• Sales Director

  • Feb 2012 - Aug 2014

  In charge of B2B and Vocational sales, successful turnaround in B2B. Construction of customer segments by their purchase behaviour and reasons (= from who to why), compensation models and re-organization of sales function. Responsibility for sales channels, events and CRM in Sanoma Pro Professional Solutions. Set up of a lead funnel and customer care model. Sales team of 10 members, each with individual responsibilities. In charge of B2B and Vocational sales, successful turnaround in B2B. Construction of customer segments by their purchase behaviour and reasons (= from who to why), compensation models and re-organization of sales function. Responsibility for sales channels, events and CRM in Sanoma Pro Professional Solutions. Set up of a lead funnel and customer care model. Sales team of 10 members, each with individual responsibilities.



Sanoma

• Finland
• Book and Periodical Publishing
• 300 - 400 Employee

• Sales Team Manager

  • May 2010 - Feb 2012

  Team leader for digital advertising sales, team size 6-8 persons. Coaching team members and improving sales activities management. Customer portfolio set up. Active assistance in recruiting also for other teams. Team leader for digital advertising sales, team size 6-8 persons. Coaching team members and improving sales activities management. Customer portfolio set up. Active assistance in recruiting also for other teams.



Taloussanomat Oy

• Sales Team Manager

  • Jan 2010 - Apr 2010

  In charge of Taloussanomat.fi online sales, member of board. Important role in the positive development of Taloussanomat turnover. Developed concepts for advertising clients. In charge of Taloussanomat.fi online sales, member of board. Important role in the positive development of Taloussanomat turnover. Developed concepts for advertising clients.



Sanoma

• Finland
• Book and Periodical Publishing
• 300 - 400 Employee

• Sales Manager

  • Aug 2008 - Dec 2009

  Finnish and international clients, main focus on B2B -market. Successful sales work, good increase in terms of amount of customers and their volume. Finnish and international clients, main focus on B2B -market. Successful sales work, good increase in terms of amount of customers and their volume.



A-lehdet Oy

• Finland
• Book and Periodical Publishing
• 100 - 200 Employee

• Sales Manager

  • Dec 2004 - Jul 2008

  Start up and development of online ad sales channel. Various customers in particular in food and cosmetics industries. Good performance with sales and widening the product portfolio from basic products into deeper partnerships and collaborations. Start up and development of online ad sales channel. Various customers in particular in food and cosmetics industries. Good performance with sales and widening the product portfolio from basic products into deeper partnerships and collaborations.



Talentum Media

• Book and Periodical Publishing
• 1 - 100 Employee

• Sales Manager

  • May 2000 - Dec 2004

  International ad sales, agent network, B2B marketing. Clients mainly from ICT-sector. Excellent work both in increasing sales and amount of clientele. Good success also in new business customers. International ad sales, agent network, B2B marketing. Clients mainly from ICT-sector. Excellent work both in increasing sales and amount of clientele. Good success also in new business customers.