Mariela Matos Bisono

Director Of Brand Marketing at Fratello Cigars
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Contact Information
us****@****om
(386) 825-5501
Location
New York, New York, United States, US
Languages
  • English Native or bilingual proficiency
  • Spanish Native or bilingual proficiency
Skills

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Robert Knibbe

I worked with Mariela for 1,5 year. She is a very ambitious and creative marketeer. She knows how to create and design new marketing campaigns, web designs, mailings and social media plans. She is a real (online) marketing expert. Mariela is a team player and I can recommend everybody to hire her!

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Credentials

  • Inbound Marketing
    HubSpot Academy
    Jan, 2010
    - Nov, 2024

Experience

  • Fratello Cigars
    • United States
    • Tobacco
    • 1 - 100 Employee
    • Director Of Brand Marketing
      • Oct 2018 - Present

      - In conjunction with CEO and VP of Business Strategy set overall brand strategy and marketing plan tied to brand goals and annual financial targets.- Oversee the direction, implementation, and execution of the Fratello Cigars brand and marketing and retail initiatives in support of brand vision and business goals.- Leadership in marketing monthly meetings in conjunction with the Sales team and other internal stakeholders to report on marketing performance including deliverables, timelines, and PR- Management of the Marketing budget and brand initiatives- Customer Relationship Building- Order processing- Coordination of all Fratello Cigars Events and Trips, Event performance analysis and yearly plan. - Retail Marketplace analysis and strategy.- Coordinate all Social Media efforts.- Develop marketing campaigns for both retailers and customers- Create, execution and management annual Marketing plan- Planning and Strategy in the design of new product offerings. - Website Management- Corporate Branding

    • Brand Marketing Manager
      • Jun 2015 - Oct 2018

      Fratello Cigars, since launching in 2013 Fratello has been named "The Hottest New Cigar Brand" on the market, and has exploded into the premium cigar industry as one of the fastest growing manufacturers.- Build a relationship with the customers.- Order processing- Coordinate all Fratello Cigars Events and Trips. Event performance analysis and yearly plan. - Retail Marketplace analysis and strategy.- Coordinate all Social Media efforts.- Develop marketing campaigns for both retailers and customers using marketing automation tool.- Create and execute annual Marketing plan- Creation on web plan- Assist in the design of new product offerings. - Website Management- Corporate Branding

  • Freelance
    • Freelance Marketing Consultant
      • Jun 2014 - Present

      Working with small and medium size businesses to reach their target audience and increase profitability. Supporting them by optimizing their existing marketing and identifying new strategies to reach their business goals. All this across both traditional and on-line marketing channels. Specialties:- Integrated Marketing Campaigns- Strategy & Customer Insight- Social Media- Digital Marketing- Branding- Event Management- Project Management Working with small and medium size businesses to reach their target audience and increase profitability. Supporting them by optimizing their existing marketing and identifying new strategies to reach their business goals. All this across both traditional and on-line marketing channels. Specialties:- Integrated Marketing Campaigns- Strategy & Customer Insight- Social Media- Digital Marketing- Branding- Event Management- Project Management

  • StructuredWeb
    • United States
    • Software Development
    • 1 - 100 Employee
    • Account Manager & Channel Marketing Advisor
      • Oct 2013 - May 2014

      - Assist StructuredWeb channel sales partners with executing marketing campaigns that are developed by their vendors- Build relationships with their client accounts that acquire StructuredWeb Marketing Systems sold as SaaS- Market research and cost analysis- Responsible for Pre-Sale and Post-Sales activities- Strategies, products, pricing, distribution channels and promotional efforts analysis- Develop and implement direct marketing programs targeting new prospects- Track and analyze campaign effectiveness- Improve and negotiate renewal rates- Responsible for demand generation planning including forecasting lead targets and implementing lead nurturing, conversion acceleration and ROI best practices throughout the purchase lifecycle.- Resolve technical and commercial issues- Close deals with new clients

  • Comstor
    • United States
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • EMEA Marketing Services Specialist
      • Feb 2010 - Jul 2013

      Comstor a business unit of Westcon Group, is a dedicated value added distributor of Cisco Systems solutions. - Support the EMEA Business Development Director in working with the local Comstor EMEA offices on a day-to-day basis- Provide marketing services, Web design and support- Manage marketing process and market research- Track and report the impact of our communications activities, promotions and services.- Developed a Social Media Plan for the company. From the creation of the European offices profiles and also the tracking of their growth and performance on a monthly basis. - Update the website with relevant content; reducing the click through (from 5 clicks to 2 clicks), enhanced layout on a more corporate and personalized look and feel, integrated our site with online tools and social websites.

    • Marketing Specialist
      • May 2008 - Feb 2010

      - Event Organization; stating from the search of location, documentation that will be provided. Also preparing the corporate giveways, traveling and shipping planning. Coordinate with the presenter and the location the things required for the event and assure that everything is working correctly (proyectors, lights, screen, catering served on time, etc.) - Compose and distribute Newsletters & E-mailings - Corporate web maintenance- Promotional actions; Organizing spiff days for the sales staff, preparing promotional mailers, promotional giveaways for internal and external personal. These also depends on the guidelines from the vendor- Press Activities; Press releases, Social Media communications , Articles.

  • Andbank
    • Andorra
    • Banking
    • 700 & Above Employee
    • Backoffice assistant
      • Apr 2007 - Apr 2008

      - Control and accounting of subscriptions and refunds (stock Exchange), - Investment Funds - Reconciliation and control of cash accounts and bank accounts, instructions follow up and operations settlement.- Foreign tax authorities, taxes and fees management, parameterizations of rates in applications, - Options and futures, Equity Market operation inputs - Control and accounting of subscriptions and refunds (stock Exchange), - Investment Funds - Reconciliation and control of cash accounts and bank accounts, instructions follow up and operations settlement.- Foreign tax authorities, taxes and fees management, parameterizations of rates in applications, - Options and futures, Equity Market operation inputs

  • Caribbean Socks S. A.
    • Administrative Assistant
      • 2005 - Mar 2006

      - Direct contact with suppliers and customers, - Audits follow up of customer accounts, inventory, and invoice control, - Report support to the quality department, - Petty cash and translation of documents. - Direct contact with suppliers and customers, - Audits follow up of customer accounts, inventory, and invoice control, - Report support to the quality department, - Petty cash and translation of documents.

Education

  • Universidad Complutense de Madrid
    Expert in Creativity and Strategic Planning., Public Relations, Advertising, and Applied Communication
    2009 - 2010
  • Universidad Complutense de Madrid
    Master in Marketing Management, Master
    2006 - 2007
  • City University of New York-Baruch College
    Certificate Course in International Marketing, Marketing
    2006 - 2006
  • Pontificia Universidad Católica Madre y Maestra
    Marketing, Bachelor
    2000 - 2005

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