Marketing and Communication Lead

• Mar 2022 - Present

Aid Ukraine Denmark is an NGO and a network of volunteers that help Ukrainians who have fled the war. We are a team of diverse people who use our professional skills to make a difference for those in need. We assist with English coaching, job opportunities, job-matching consultancy and social activities. I joined Aid Ukraine Denmark in February 2022. I led a team of interpreters during evacuation in bringing 529 Ukrainians to Denmark and assisted in different integration programs. Today I am responsible for Marketing and Communication and contribute as a management team member. https://www.aidukraine.dk/ Show less

Senior Global Marketing Manager

• Dec 2019 - Nov 2020

Led marketing strategy for a new brand introduction in China, the US & Europe. Defined brand strategy, positioning and communication based on commercial strategy. Led brand activation & communication plan. Responsible for forecast, commercial setup and cost to serve. Led marketing strategy for a new brand introduction in China, the US & Europe. Defined brand strategy, positioning and communication based on commercial strategy. Led brand activation & communication plan. Responsible for forecast, commercial setup and cost to serve.

BUSINESS UNIT DIRECTOR, DENMARK, COPENHAGEN

• Aug 2016 - Aug 2018

Contributed as a Member of the Management team Responsible for leading a global key account brand TENA in digital engagement strategy, brand communication and operational model in Nordics, Benelux, and East regions. Responsible for new business development and collaboration with CMOs to leverage insights from B2C and B2B industries to define innovation for brand engagement strategies. Achievements: • Improved TENA digital engagement strategy, communication and an operational model • Developed and coached TENA team • Reinforced effective collaboration with key stakeholders in senior marketing audience • Led development of agency competencies and new products based on industry insights Show less

Founder

• Jan 2016 - Dec 2016

Provided outsourced marketing consultancy and communication projects for the Danish Christmas tree firm known as Fair Trees®, a Denmark's Fair Trade organization member. Achievements: • Developed a strategic business proposal for the German market • Defined a compelling communication concept to present an authentic brand story • Led a brand story video production and developed an activation campaign in social media Provided outsourced marketing consultancy and communication projects for the Danish Christmas tree firm known as Fair Trees®, a Denmark's Fair Trade organization member. Achievements: • Developed a strategic business proposal for the German market • Defined a compelling communication concept to present an authentic brand story • Led a brand story video production and developed an activation campaign in social media

Moved to Copenhagen

• Apr 2014 - Jul 2015

I moved to Copenhagen in April 2014, and I dedicated the year to learning a language and understanding the culture. I went to an intensive language school called KiSS to learn Danish. I completed a two years programme in one year. I was ready with my Danish language exam PD3 in summer 2015. In November 2015, I completed an Executive Education programme, Market Driving Strategies, at London Business School. I moved to Copenhagen in April 2014, and I dedicated the year to learning a language and understanding the culture. I went to an intensive language school called KiSS to learn Danish. I completed a two years programme in one year. I was ready with my Danish language exam PD3 in summer 2015. In November 2015, I completed an Executive Education programme, Market Driving Strategies, at London Business School.

REGIONAL MARKETING DIRECTOR, RUSSIA & CIS

• Jan 2010 - Apr 2014

Contributed as a Member of Management team and a Global Brand team groupLed a team of 17 marketing professionals with 110 MM Euro net sales. Led development and implementation of regional marketing strategy and operations to deliver targeted net sales, EBIT, market share and brand health results. Contribute as a Member of the European and Regional leadership team and a member of the Global Brand Team. Achievements: • Developed a robust 5-year strategic growth plan. Redefined brand portfolio priorities and refocused investment on key growth segments• Led the development of key strategic initiatives in feminine protection category with revolutionary pack design, new visual identity & product, and engaging communication that delivered 7% revenue growth and market share gains• Developed and coached the regional marketing team ensuring to attract and retain the best talent• Implemented change in the marketing team that reinforced effective collaboration between global and regional teams• Built consumer insight and retail audit department to lead a consumer-centric mindset in the region• Received Effie Award from the American Marketing Association in the category of health and personal care • Led regional media deals Show less

MARKETING MANAGER, RUSSIA TENA INCONTINENCE CATEGORY

• Aug 2008 - Dec 2009

Led development and implementation of new business model to launch incontinence care category in Retail. Responsible for TENA brand P&L, A&P budget and SMA. Achievements:• Developed new business model and led a full-scale launch and GTM in Moscow & St. Pete• Market share grew from 57% in FY 2008 to 80% FY 2010• Defined key category drivers, brand portfolio and GTM strategy• Defined and implemented new products and strategic initiatives for local market • Build TENA marketing team and led effective cross functional collaboration with NKA and global teams Show less

MARKETING MANAGER, RUSSIA BABY CATEGORY

• Feb 2006 - Aug 2008

Led development & implementation of category and brand strategy to deliver market share growth, volume, profit, and brand equity results. Responsible for brand P&L, A&P and SMA. Achievements:• Defined new category drivers based on local consumer insights• Led and implemented a new category strategy and LIBERO growth plan • Led turn around affordable category re-launch that turned a dying segment into the growth of 60% in Net Sales via successful concept and communication. Market share growth from 12% to 18% • Led development and implementation of brand engagement strategy and model for mothers’ club• Built LIBERO team with high level of motivation and results Show less

SENIOR BRAND MANAGER

• Feb 2005 - Feb 2006

Responsible for Jacobs brand all categories: Soluble, Mixes, R&G, and RTD. Brand P&L, Brand strategy & marketing mix. Responsible for Jacobs brand all categories: Soluble, Mixes, R&G, and RTD. Brand P&L, Brand strategy & marketing mix.

BRAND MANAGER

• Jul 2001 - Feb 2005

Responsible for Palmolive and Colgate brands. Categories: Toothbrushes, Shower Gel & Bath Foam, Shampoo, Toilet soap, and Skin Care products Development & implementation of brand plans for each category to contribute growth and profitability for Palmolive Equity and toothbrush category. Responsible for Palmolive and Colgate brands. Categories: Toothbrushes, Shower Gel & Bath Foam, Shampoo, Toilet soap, and Skin Care products Development & implementation of brand plans for each category to contribute growth and profitability for Palmolive Equity and toothbrush category.

MARKETING COORDINATOR

• Feb 1998 - Jul 2001