Head Of Marketing

• Feb 2022 - Present

+ Annual marketing strategy planning, budgeting and implementation to help the business achieve its goals + Performance marketing: x2 lead generation ratio in one year + Content marketing: enhance SEO ranking of all digital assets (website, mobile app, social media), x2 organic traffic value (Ahrefs) in 6 months + Customer relationship management: CRM system set-up, implementation and management (HubSpot) + Branding: responsible for the branding and positioning of the company's products in EU market + Team management: lead and motivate a full time marketing team of three and wider freelancers Show less

Ecommerce & Marketing Manager

• Feb 2020 - Feb 2022

+ E-commerce solution implementation and infrastructure establishment (Website, Amazon Shop, Tracking Systems, Content, etc.) + Project manager of HubSpot implementation and digitalization for the commercial function of the company (Sales - Marketing - CS).+ Social Ad campaign manager and performance marketing manager (ROMI 400% Black Friday Campaign 2019)+ Data analysis and reporting on marketing performance for the board of directors+ Coaching colleagues on digitalization and systemization Show less

Marketing Manager

• Dec 2018 - Feb 2020

Senior Online Marketing Manager

• Jul 2018 - Sep 2018

Online Marketing Manager

• Jun 2017 - Jun 2018

First Marketing Officer in the company. Experience in Influencer marketing (influencer research & relationship management). Focus on Influencer marketing, SaaS marketing, and digital B2B marketing Responsibilities:Content marketing strategy planning & implementationDigital marketing technology management & implementation, including: + SEO optimization (Google Analytics Suite, Ahrefs, Google Search Console) + Social Media Ads (LinkedIn Ads, Facebook Ads) + Website building and page renovation (www.influencerdb.net & www.influencerdb.net/blog) + Marketing automation & process management (Hubspot, Autopilot, Trello, UserLane)Lead generation strategy identification and implementation, including: + Planning and implementing digital lead generation activities (Webinar, Newsletter, Social media) + Creating and managing digital customer journey of the company + Tracking results and optimizing strategyPR planning & implementation, including: + Projects: Automotive Brands on Instagram, US Sports League on Instagram + Content creation (Infographics, PR articles, Blogposts) + Media kit preparation Show less

Digital Marketing Intern

• Oct 2016 - Mar 2017

Tasks: Creating and publishing content on social media channels (Instagram, Facebook, Twitter, Pinterest) Strategy planning and managing Pinterest channel of Schwarzkopf Professional (global) Assisting digital manager and brand manager on specific digital marketing projects (data analysis and report, competitor analysis, opportunity finding and ideation, etc.) Supporting the team on operational tasks (workshop organization, key influencer screening, presentation, etc.) Tasks: Creating and publishing content on social media channels (Instagram, Facebook, Twitter, Pinterest) Strategy planning and managing Pinterest channel of Schwarzkopf Professional (global) Assisting digital manager and brand manager on specific digital marketing projects (data analysis and report, competitor analysis, opportunity finding and ideation, etc.) Supporting the team on operational tasks (workshop organization, key influencer screening, presentation, etc.)

Master Thesis Student

• Mar 2016 - Sep 2016

Tasks:Researching and designing strategic marketing framework for BASFDeveloping digital marketing tools and processes for B2B companies, especially for BASF Supporting the implementation of IT tools in order to achieve excellence in lead nurturing and content creation for BASF’s business unitsFocus topics: Digital Marketing and Content Marketing

Marketing Excellence Intern

• Sep 2015 - Feb 2016

Task:Developing marketing coaching concept, tools and methodologies which are specific to BASF business unitsCollaborating with BASF team members and external partners in workshop preparation, coaching documentation and presentationBrainstorming the strategic requirement and maintaining the excellence in each BASF’s marketing coaching offerFocus topics: Solution Marketing, Brand Management, Value Chain Marketing, Value Proposition & Communication

Editor

• Apr 2014 - Mar 2015

Tasks: Creating and editing eSports content on the company’s media portal (written in both English and Vietnamese) Social media marketing (Facebook and Twitter manager) Content management system administrator (WordPress and Joomla) Interviewing players and reporting about national as well as worldwide eSports movement Websites: http://thethaodientu.vn; http://lienminh360.vn/ Tasks: Creating and editing eSports content on the company’s media portal (written in both English and Vietnamese) Social media marketing (Facebook and Twitter manager) Content management system administrator (WordPress and Joomla) Interviewing players and reporting about national as well as worldwide eSports movement Websites: http://thethaodientu.vn; http://lienminh360.vn/

Content Intern

• Feb 2014 - Mar 2014

Writing contents for e-commerce Cdiscount. Especially in Technology and Gaming gears products. Warehouse manipulation. Website: http://www.cdiscount.vn/ Writing contents for e-commerce Cdiscount. Especially in Technology and Gaming gears products. Warehouse manipulation. Website: http://www.cdiscount.vn/

PR Executive (Part-time)

• Jun 2013 - Dec 2013

Tasks: Writing PR articles and materials (press release) Social network clipping report (Facebook and local forums) Document translation (English and Vietnamese) Event organizing (press conference, promotional events) Tasks: Writing PR articles and materials (press release) Social network clipping report (Facebook and local forums) Document translation (English and Vietnamese) Event organizing (press conference, promotional events)

Administrator of FTUNEWS

• Nov 2010 - Dec 2013

Deputy Head of Communication - FTU Students' Union Writing articles, editing and managing website, listing and organizing events Website: www.ftunews.com Deputy Head of Communication - FTU Students' Union Writing articles, editing and managing website, listing and organizing events Website: www.ftunews.com

Communication Department - Student Affairs Officer

• Mar 2011 - Sep 2011

Building up the SIFE’s image in students mind Developing the communication of SIFE FTU HCM team Contributing for Sifezine Supporting the party "Rendezvous" by SIFE FTU HCM Building up the SIFE’s image in students mind Developing the communication of SIFE FTU HCM team Contributing for Sifezine Supporting the party "Rendezvous" by SIFE FTU HCM

Moderator

• Aug 2009 - Nov 2010

Write and edit articles of forum members allowing Harmonica4u meet its objectives. Post training videos (How to play Harmonica). Write and edit articles of forum members allowing Harmonica4u meet its objectives. Post training videos (How to play Harmonica).