Experience

Inspire Planner

• Canada
• Software Development
• 1 - 100 Employee

• Director, Marketing

  • Apr 2020 - Present

  Toronto, Ontario, Canada Inspire Planner is one of the leading project management apps for Salesforce.

• Head Of Marketing

  • Jun 2019 - Mar 2020

  Toronto, Ontario, Canada Inspire Planner is one of the leading project management apps for Salesforce.



Transmetrics

• Bulgaria
• Software Development
• 1 - 100 Employee

• Head of Marketing

  • Feb 2019 - Apr 2020

  Transmetrics is a predictive analytics B2B SaaS for logistics service providers offering data cleansing, demand forecasting, and network optimization.

• Senior Marketing Manager

  • Apr 2017 - Feb 2019

  Transmetrics is a predictive analytics B2B SaaS for logistics service providers offering data cleansing, demand forecasting, and network optimization. - Developed and led the digital marketing strategy of the company - Managed content creation activities (blog, logistics innovation news, interviews with industry experts, guest articles, press releases, etc.) - Presented Transmetrics products at major logistics and startup events - Got Transmetrics featured in Forbes, Business… Show more Transmetrics is a predictive analytics B2B SaaS for logistics service providers offering data cleansing, demand forecasting, and network optimization. - Developed and led the digital marketing strategy of the company - Managed content creation activities (blog, logistics innovation news, interviews with industry experts, guest articles, press releases, etc.) - Presented Transmetrics products at major logistics and startup events - Got Transmetrics featured in Forbes, Business Insider, Financial Times, VentureBeat, BloombergTV; in leading logistics publications; in reports and presentations by McKinsey, DHL, Roland Berger, and others - Organized Transmetrics annual invite-only conferences "Logistics Meets Innovation" for senior executives in Brussels, Belgium - Led the fundraising process for Series A round (EUR 3 million) - Headed the Horizon2020 project application process (EUR 2.4 million) and managed external consultants

• Marketing and PR Manager

  • Sep 2013 - Apr 2017

  Transmetrics is a predictive analytics B2B SaaS for logistics service providers offering data cleansing, demand forecasting, and network optimization. - Increased the brand and product awareness - Conducted market research and competitive analysis - Headed the Transmetrics applications for startup competitions and helped the company win Forbes Business Awards, EIT Digital Startup Competition, Startup of the Year by BAIT, Founder of the Year by CESA and others - Created product… Show more Transmetrics is a predictive analytics B2B SaaS for logistics service providers offering data cleansing, demand forecasting, and network optimization. - Increased the brand and product awareness - Conducted market research and competitive analysis - Headed the Transmetrics applications for startup competitions and helped the company win Forbes Business Awards, EIT Digital Startup Competition, Startup of the Year by BAIT, Founder of the Year by CESA and others - Created product marketing materials - Maintained Social Media accounts - Facilitated PR campaigns - Promoted Transmetrics products at startup events and logistics conferences



Inspire Planner

• Canada
• Software Development
• 1 - 100 Employee

• Marketing Manager

  • Aug 2016 - Feb 2019

  Toronto, Ontario, Canada Inspire Planner is one of the leading project management apps for Salesforce. - Built up and executed the marketing strategy of the company - Boosted the number of website visitors by almost 500% (organic growth) - Grew the number of inbound leads by 320% (organic growth) - Defined unique selling proposition and crafted product positioning - Performed market research and competitive analysis - Created and managed the Inspire App Stack project - partnered with the best… Show more Inspire Planner is one of the leading project management apps for Salesforce. - Built up and executed the marketing strategy of the company - Boosted the number of website visitors by almost 500% (organic growth) - Grew the number of inbound leads by 320% (organic growth) - Defined unique selling proposition and crafted product positioning - Performed market research and competitive analysis - Created and managed the Inspire App Stack project - partnered with the best Salesforce app providers to offer over $10k in special deals to our target audience for free - Recruited, hired and managed a team of external freelancers (content writers, designers, and website developers) Show less



TEDxAUBG

• Bulgaria
• Events Services
• 1 - 100 Employee

• Founder, President

  • Jan 2012 - Sep 2013

  TEDxAUBG is an annual independently organized TED event at the American University in Bulgaria. - Built and led a team of 18 volunteers to organize the 1st and 2nd annual independent TED conferences on campus - Created a successful TEDxAUBG brand and positioned it as one of the most influential TEDx conferences in the country - Mentored new members even after leaving the organization - Created the TEDxAUBG alumni group - The event successfully continues for 10+ years already.… Show more TEDxAUBG is an annual independently organized TED event at the American University in Bulgaria. - Built and led a team of 18 volunteers to organize the 1st and 2nd annual independent TED conferences on campus - Created a successful TEDxAUBG brand and positioned it as one of the most influential TEDx conferences in the country - Mentored new members even after leaving the organization - Created the TEDxAUBG alumni group - The event successfully continues for 10+ years already. Featuring 70+ international lectors, the TEDxAUBG videos have reached almost 9 million views on YouTube Show less