Robbie Collins

Senior Program Manager at i4D Event Services
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Linda S.

Robbie is an exceptional person and people manager. I have known her for 17 years and have seen her grow into a dynamic executive who leads with enthusiasm, integrity, and professionalism. Her knowledge of developing strategic marketing programs for corporate events and trade shows amaze and inspire me. Robbie is very well respected in the industry. She supports the people she knows and fosters creativity and thought with every project she is associated with. I highly recommend Robbie!

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Experience

    • United States
    • Events Services
    • 1 - 100 Employee
    • Senior Program Manager
      • 2017 - Present

      Responsible for program and operations management, and execution of large corporate conferences. Responsible for program and operations management, and execution of large corporate conferences.

    • United States
    • Wellness and Fitness Services
    • 700 & Above Employee
    • General Manager
      • 2012 - 2017

      Direct the operations of a mid-tier fitness center serving over 10K active members. Responsible for membership sales and ancillary revenue generation (including personal training and group exercise), cost control, inventory management, facility operation, and the overall customer experience. Lead team of 40 employees. Direct the operations of a mid-tier fitness center serving over 10K active members. Responsible for membership sales and ancillary revenue generation (including personal training and group exercise), cost control, inventory management, facility operation, and the overall customer experience. Lead team of 40 employees.

    • Director, Channel Marketing
      • Jan 2009 - 2012

      Directed and developed channel marketing programs, events, and processes to ensure smooth operation of planning, marketing performance measurement, and marketing IT infrastructure. Drove and incorporated cross-carrier best practices to achieve optimal efficiency. Led team of ten direct employees and provided management oversight of a matrix organization comprised of several disciplines. Directed and developed channel marketing programs, events, and processes to ensure smooth operation of planning, marketing performance measurement, and marketing IT infrastructure. Drove and incorporated cross-carrier best practices to achieve optimal efficiency. Led team of ten direct employees and provided management oversight of a matrix organization comprised of several disciplines.

    • Telecommunications
    • 700 & Above Employee
    • Director, Global Event Marketing
      • May 2002 - 2008

      Responsible for developing a global event strategy to positively impact the sales cycle. Led the implementation of programs with the expectation of increasing consideration, establishing brand equity, and enhancing strategic customer relationships. Led relationships with strategic event agencies and Nortel executives to define global and regional event mix, strategy and operational processes leveraging a $80M+ annual budget. Directed global team of 56 employees, as well as 15 partner agencies.

    • Director, Marketing Communications - Wireless
      • Jun 1997 - Apr 2002

      Responsible for the strategic development and implementation of Wireless customer and marketing programs. Led team of 26 employees and responsible for $75M budget. Developed plan to encourage cooperative marketing opportunities with customers and channel partners. Because of the shared subsidization, saved ~ $4.5M in program costs.

    • Senior Manager, Customer Communicatons
      • Feb 1996 - Jun 1997

      Responsible for the development and delivery of the Wireless Business Unit’s strategic product marketing messages to internal and external customers. Served as a communications consultant to business unit president and cabinet to gain consensus on the marketing communications strategy. Developed and implemented a targeted global events program.

Education

  • Texas Woman's University

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