Multi Unit Franchise Owner

• Feb 2018 - Present

Strategic Planning Director

• Jul 2012 - Dec 2016

Headed Strategy and product across clients of SMG Saudi Arabia.Played leading role in recent business wins across CPG, F&B and Financial Sector.Strategic Consulting, including business plan & strategy development.Advising teams on pitch strategy for new businesses, team structures, finalization of buying contracts and structuring commercial transactions with clients and leading media partners like Google, Facebook, Twitter, MBC etc.

Associate Media Director

• Jul 2007 - Jul 2012

Heading MediaVest Jeddah team.Managing a team of 6 dedicated media professionals.Spearheading development of AOPs, Annual Strategies for all MediaVest clientsIn addition, Supporting on a strategic level total STARCOM MEDIAVEST GROUP’s clients in Jeddah.Mediavest Jeddah led on regional interactions.Managing and forecasting of media investments across media groups.Managing annual deals, contracts & communicating on regular level with the region to adjust and align on them.Client portfolio constituted of Almarai, MARS (Saudi-local market communications), L’usine, Goody, AlBaik, 7 days.Additionally also supporting team members working on General MotorsResponsibilities enriched with supervision of the team and clients on both strategic and also day to day activity levels.In addition to the regular media responsibilities, also responsible for identifying training opportunities team and also for the client. Show less

Media Manager

• Jul 2006 - Jun 2007

Managed clients like National Commercial Bank, Almarai.Core responsibilities include media planning and buying and managing its execution.Developing media strategies based on client’s marketing objectives and preparing media rationales, competitive reviews, media flashes, etc. and sharing them with the client.Good understanding of client’s business and media helped develop and maintain strong client relationship which provided:The opportunities to grow the accountOptimize the media mix.To be proactive by keeping a close eye on media as a whole and competition in particularAs Media Manager in Jeddah responsibilities in addition to client management are:Coordination with RHQ (Dubai) in terms of yearly deals’ negotiation, execution & global learnings.Training and development of the team.Ensure timely delivery of media reports and smooth execution of campaigns.Maintaining discipline and a friendly working environment for maximum productivity. Show less

MEDIA MANAGER

• Jan 2005 - Jun 2006

Responsible for developing policies and systems for better management of resources. Managing complete media activities for COLGATE PALMOLIVE, CLOVER, TETLEY, McDonalds, Cybernet, Lakson Tobacco Corporate. Independently managing all the media planning and buying done by the company for all clients. Media negotiations with all TV and Radio channels in the country. Complete authority in client management. Responsible for developing policies and systems for better management of resources. Managing complete media activities for COLGATE PALMOLIVE, CLOVER, TETLEY, McDonalds, Cybernet, Lakson Tobacco Corporate. Independently managing all the media planning and buying done by the company for all clients. Media negotiations with all TV and Radio channels in the country. Complete authority in client management.

Senior Research Executive

• Jun 2004 - Dec 2004

Played instrumental role in developing strong business relationships with P&G during the 2 years in which P&G became the largest client in Customized Research (CR)Conducted Training sessions for ACNielsen South Africa Team, to help in starting ORS in South Africa.In addition to the main responsibilities for P&G, have also successfully completed various researches in automotive and pharmaceutical sectors, ranging from vehicle clinics to prescription monitoring studies.

Research Executive - Customized Research Quant

• Aug 2002 - May 2004

Gathered Proficiency in: Proposal Writing, Questionnaire Development, Data Analysis, Results finalization and Cross Tabulations.Conducted diverse researches like: Usage and Attitude Studies, Early brand evaluation studies, Segmentation studies, Concept and Usage Tests, Central Location Tests.Independent handling of P&G’s proprietary Ad Pre-Testing Tool (Off-Air Research Systems -ORS)Supervised 73 ORS tests in which 146 commercials were tested.Usage & attitude Studies conducted for categories like Laundry and Feminine Protection.Conducted Concept & Use Tests for categories like personal care, hair care and Baby CareConducted Segmentation Study for Hair care & Baby Care.Successfully handled 3 BASES projects like “2 BASES II tests” and “1 BASES I Test” for different categories like Hair care, Personal care.Conducted mega promotional/ research activity “REPLACE THE BAR for the Personal Care Category”.Supervised the launch of a new category of Water Purification through mega researches on the category like:o Usage & attitude Studyo Product Testing Show less

Media Planner

• Jun 2001 - Jul 2002

Translated media briefs for P&G brands, into media communications/executions. Developed Media plans for both Electronic and Print Media for P&G brands. Handled media for major brands like Pampers, Always, Head & Shoulders. Developed and assisted the media director in media/communication strategies for P&G brands Analyzed print and electronic media reach for effective brand awareness. Analyzed brand standing on various brand health indicators like TOM, unprompted ad awareness, unprompted / prompted brand awareness, linked to advertising push in the given period to identify opportunities. Analyzed the brand health on software’s like MERAC TRACKER for P&G Pakistan. Show less