Vincent Twyffels
Head of Insights, Business Operations & Support France (ad-interim) at Sanofi- Claim this Profile
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Français Native or bilingual proficiency
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anglais Native or bilingual proficiency
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Espagnol Elementary proficiency
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Dutch Limited working proficiency
Topline Score
Bio
Credentials
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Sitecore 7.5 Certified Advanced User
-Nov, 2014- Nov, 2024
Experience
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Sanofi
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France
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Pharmaceutical Manufacturing
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700 & Above Employee
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Head of Insights, Business Operations & Support France (ad-interim)
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May 2023 - Present
Head of the Business Analysis team (16 people) in the Sanofi France Business Operations and Support team. Ad-interim position for 6 months.
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Commercial Analytics Manager
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Jun 2021 - Present
Analytics lead to help improve the strategy and tactics of the commercial organization, from Salesforce up to the Vaccine Executive Committee:• Roll out of PowerBI commercial self-analytics tool to support sales force with key performance data (Customer interactions & Sales)• Provide a wide range of high value analytics reporting services (Sales, OPEX & activities, ROI analysis)
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Global Connected Ecosystem Solutions Lead, Diabetes Integrated Care
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Oct 2020 - Sep 2021
Project management for the connected health solutions at Sanofi Diabetes• Global Business Lead for the Sanofi diabetes health solution developed internally• Project manager on the main diabetes tech collaboration (Abbott)• Led the business cases exercises with key countries (US, France, Germany, etc)• Project lead on strategic topics (budget, external communication, franchise plan)
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Project Management Officer, Global Integrated Care
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May 2019 - Oct 2020
Project management for the connected health solutions at Sanofi Diabetes• Project manager on the main diabetes tech collaboration (Abbott, Biocorp)• PMO role for the Global head of IC (coordination of meetings, planning, governance)• Design the program management setting (Project planning, Workstream design)• Coordination of the connected product roadmap and launch plan (TVP, Budget, Forecast, Brand plan)• Support the design and development plan of the jointly developed solution• Project lead on strategic topics (budget, external communication, franchise plan) Show less
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Digital Engagement Solutions Manager Diabetes, Global DCV Integrated Care
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Jan 2018 - May 2019
Implementation of digital foundations for Diabetes • Set clear digital governance in each DCV geography• Develop digital skills and culture Improvement and expansion of digital engagement capabilities for Diabetes brands• Definition and execution of digital strategy for Diabetes brands• Support the design and integration of digital strategies into brand plans (Global and local)• Support implementation of local digital pilotsImprovement & expansion of digital engagement capabilities for Diabetes at Global level • Ensure permanent monitoring of external digital solutions related to healthy lifestyle • Consider strategic external partnerships with the selected ones• Contribute to the design and deployment of global solutions for Diabetes • Provide support to Onduo development (JV with Google) Show less
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Digital & Multichannel Manager
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Apr 2017 - Dec 2017
Define digital strategy for DCV brands • Management of digital campaigns for Diabetes and Cardiovascular BU • Management of a team of 2 people (Multichannel specialist) • Translate marketing needs and into MCE strategy Launch of a patient app co created with Patient association: More than 30K users Implement new ways of working and change management within the sales force team Accelerate the integration of digital and multichannel processes
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Digital & Marketing Project Manager
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Nov 2015 - Mar 2017
In charge of digital for the Diabetes/Cardiovascular Business Unit Sanofi Belgium. o Implements and follow digital/multichannel projects for Diabetes & Cardiovascular team o Manages external digital agencies and partners in the realisation of digital and multichannel projects o Conducts digital media campaigns and acquisition strategies (display, SEA, native ads)o Accelerates the integration of digital and multichannel process within the marketing teams by providing digital and multichannel expertise Show less
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Multichannel Project Officer, VIE
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Apr 2014 - Nov 2015
Digital and multichannel project lead for Cardio brands (Clexane, Praluent)Campaign managementWeb/app project development
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Moxie
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United States
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Advertising Services
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1 - 100 Employee
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Assistant Project Manager Social Media
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Sep 2013 - Dec 2013
- E Reputation Consultant for the Richemont group. - Quantitative and qualitative analysis of digital discussions using social media monitoring tools (Talkwalker, Synthesio, Mysocialtools...). - Creation of reports showing trends and brand reputation. - Studies and benchmarks of best practices in terms of brands' digital ecosystem. - Creation of strategic recommendations in social media and e-reputation. - E Reputation Consultant for the Richemont group. - Quantitative and qualitative analysis of digital discussions using social media monitoring tools (Talkwalker, Synthesio, Mysocialtools...). - Creation of reports showing trends and brand reputation. - Studies and benchmarks of best practices in terms of brands' digital ecosystem. - Creation of strategic recommendations in social media and e-reputation.
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White Toque
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United States
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Wholesale Import and Export
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1 - 100 Employee
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Marketing Assistant trainee
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Mar 2012 - Aug 2012
• Managed the company’s social platform (company’s website, Facebook, Twitter) and the monthly newsletter • Developed marketing materials to promote products and brand image during national food shows and events. • Analyzed and synthesized sales data to create internal presentations for upper management, highlighting product performance and critical trends. • Planned and represented the firm during 2 national food conventions and 3 major distributor sales meeting. Introduced the brand and product line to prospective buyers and attendees. Show less
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Education
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2012 - 2013
University of New Orleans
Master of Business Administration (MBA), Business Administration and Management, General -
2009 - 2013
Ecole de Management de Normandie
Master 2 International Business, International Business -
2007 - 2009
Université Paris-Sud
DUT Business and Admnistration Management, organization management -
2007 - 2007
Berlin French School
Baccalauréat, Economy
Community
