Experience

Malaysia Healthcare Travel Council

• Malaysia
• Hospitals and Health Care
• 1 - 100 Employee

• Assistant Manager, Digital Marketing

  • Sep 2015 - Present

  TBA TBA



Talent Corporation Malaysia Berhad (TalentCorp)

• Malaysia
• Government Relations Services
• 100 - 200 Employee

• Assistant Manager, Digital Communications

  • Apr 2014 - Sep 2015

  Driving online outreach initiatives• Web/Content Management - www.myworklife.my, www.talentcorp.com.my, ready4work.my• Analyzing, Planning, and Vendor management for Social Media• Supporting onground outreach team via digital initiatives (event sign ups, brochure downloads mailing list sign ups through digital campaigns, etc.)• Digital Advertising/Marketing - Facebook Advertising, GDN(Google Display Network - Google Ads) and Attuning SEO for SEM purposesOverall:• Assisting in garnering numbers for minister's KPI via digital - conversion of Malaysian talents abroad to be returnees via the REP (Returnee Expert Program - https://rep.talentcorp.com.my/)• Assisting in TalentCorp Malaysia's KPI in regards to awareness for expats via digital through RP-T (Residence Pass-Talent - https://www.expats.com.my)Minor Duties/Administrative:• Memo Write-ups, Proposal Write ups, Budgeting, Yearly Digital Plan/Action Plan, RFQ and RFP processes• Image Creation for digital consumption• Processing/Proofing - payments,service schedules/agreements for stakeholders• Training executives and interns



Ninetology Malaysia

• Digital Communication Officer

  • Feb 2013 - Apr 2014

  One of the 'Brains' behind the strategy division for almost all digital initiatives for Ninetology:Content Creation• Online advertisements - creating (copywriting & image design), setting up, and monitoring that the ads achieve maximum value (CPC/ CPM/ CPC)• Setting up company's newsletter as one of major communication tool - designing, blasting, scheduling and reporting (CTR, Open Rate)• Copywriting for website/ microsites and campaign creationsBloggers initiatives • Conceptualized and Succeeded in recruiting 107 Bloggers for “Tech Kaiju Arena”; Ninetology’s Blogger Club program - 2013Social Media Assets & Digital Marketing• Facebook page management – Facebook Ads, Analytics and Campaigns• Company's Youtube - Youtube ads• Company's Instagram management• EDM/Newsletter with 38 000 subscribersOther Achievements:• Published write-up on “Tech Kaiju Arena” in InPenang magazine vol. 46• Campaign for Smart Ecology 2 – Sold approximately 3000 units of smartphones• Part of the organising team for Smart Ecology 2 Press conference



Terra Value Sdn. Bhd.

• Social Media Executive

  • Jun 2012 - Feb 2013



WWF

• Switzerland
• Non-profit Organizations
• 700 & Above Employee

• Marketing Webmaster

  • Mar 2012 - May 2012

  • Execute electronic Direct Marketing e-mail campaigns.• Update Marketing Department Content on digital channels.Workloads:1. E-Blasts and E-newsletters, disseminated to relevant target audiences.2. Tracking and Compiling monthly report on sign-ups for various digital marketing initiatives.3. Assist Brand Activation Manager in crafting e-mail marketing communications materials.4. Work close with ISU (Individual Supporter Unit) to help ensure effective integration of sign-up database (Salsa) and donor database (iMiS)5. Contribute ideas at Marketing Department meetings on increasing traffic and sign-ups via digital channels6. Executing periodic training for staff in WWF-Malaysia, once in two months so staff members may independently upload materials for their respective project pages in wwf.org.my7. Participating within the managing team in all WWF-Malaysia ground events.



PT Media Sdn. Bhd.

• Web/Social Media Manager and Media Analyst

  • Aug 2010 - Mar 2012

  Workload:1. Project Leader to restore www.propertytimes.my and attuning the seniors in regards to the fundamentals of Web 2.0.2. Floor Manager to handle technicalities and gambits during company organized Awards event.3. Assisting marketing department by pinpointing clients via advertising research habits in media apart from brainstorming ideas.4. Managing the website in accordance to CMS in the form of ‘CKEditor’, facebook and twitter’s content.5. Managing Data Entry and Photo Library for Property advertisements report.6. Given the opportunity to write on two separate photo-story news for the publication.7. Administrative duties such as budget preparation for company trips, liaising with outsource companies for web development and mailing.



MXM International

• Marketing Trainee/Assistant Public Relations Exec./Intern

  • Jun 2006 - Dec 2006

  Workloads:1. Writing PR materials; Internal & External Memos, E-mails, Letters, Website Content/Copywriting and daily Powerpoint presentations for clients as a part of reader’s digest. 2. Proofreading PR materials; Press Releases and Website Content.3. Facilitates proper information that will be disseminated alongside with other departments. Workloads:1. Writing PR materials; Internal & External Memos, E-mails, Letters, Website Content/Copywriting and daily Powerpoint presentations for clients as a part of reader’s digest. 2. Proofreading PR materials; Press Releases and Website Content.3. Facilitates proper information that will be disseminated alongside with other departments.