Michelle Xia
Director, Advanced Analytics - Dermatology, Respiratory and GI at Sanofi- Claim this Profile
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Topline Score
Bio
Eric Horowitz
Michelle is a talented, devoted, and insightful professional. A sponge for information, Michelle's learning curve is short and her attention span is long. Both qualities regularly serve her well as our colleagues and leaders, ever aware of the adage "if you want something done, give it to a busy person" come to Michelle with requests to pressure test a SQL snippet, validate a work flow, draft a small change order, or weigh in on a strategic plan - and are never turned away empty handed. Michelle's commitment to her team and her customers' success is indefatigable. Yet, somehow, even with everything on her plate, and even in the most difficult situations, Michelle manages to keep her sense of humor - inspiring others to tackle adversity with the same tenacity and can-do attitude. I partnered with Michelle on some of my most challenging assignments of my career and I can say with no hesitation that she made them some of the most successful and enjoyable.
Scott D. Friedman
I highly recommend Michelle Xia. Michelle led our Veeva integration team between SHYFT's data warehouse and a Biopharma manufacturer's implementation of Veeva CRM. She is a true partner, providing key proactive guidance, keen analysis of, and reporting on, our current status/progress, and impressive reactive problem solving.
Eric Horowitz
Michelle is a talented, devoted, and insightful professional. A sponge for information, Michelle's learning curve is short and her attention span is long. Both qualities regularly serve her well as our colleagues and leaders, ever aware of the adage "if you want something done, give it to a busy person" come to Michelle with requests to pressure test a SQL snippet, validate a work flow, draft a small change order, or weigh in on a strategic plan - and are never turned away empty handed. Michelle's commitment to her team and her customers' success is indefatigable. Yet, somehow, even with everything on her plate, and even in the most difficult situations, Michelle manages to keep her sense of humor - inspiring others to tackle adversity with the same tenacity and can-do attitude. I partnered with Michelle on some of my most challenging assignments of my career and I can say with no hesitation that she made them some of the most successful and enjoyable.
Scott D. Friedman
I highly recommend Michelle Xia. Michelle led our Veeva integration team between SHYFT's data warehouse and a Biopharma manufacturer's implementation of Veeva CRM. She is a true partner, providing key proactive guidance, keen analysis of, and reporting on, our current status/progress, and impressive reactive problem solving.
Eric Horowitz
Michelle is a talented, devoted, and insightful professional. A sponge for information, Michelle's learning curve is short and her attention span is long. Both qualities regularly serve her well as our colleagues and leaders, ever aware of the adage "if you want something done, give it to a busy person" come to Michelle with requests to pressure test a SQL snippet, validate a work flow, draft a small change order, or weigh in on a strategic plan - and are never turned away empty handed. Michelle's commitment to her team and her customers' success is indefatigable. Yet, somehow, even with everything on her plate, and even in the most difficult situations, Michelle manages to keep her sense of humor - inspiring others to tackle adversity with the same tenacity and can-do attitude. I partnered with Michelle on some of my most challenging assignments of my career and I can say with no hesitation that she made them some of the most successful and enjoyable.
Scott D. Friedman
I highly recommend Michelle Xia. Michelle led our Veeva integration team between SHYFT's data warehouse and a Biopharma manufacturer's implementation of Veeva CRM. She is a true partner, providing key proactive guidance, keen analysis of, and reporting on, our current status/progress, and impressive reactive problem solving.
Eric Horowitz
Michelle is a talented, devoted, and insightful professional. A sponge for information, Michelle's learning curve is short and her attention span is long. Both qualities regularly serve her well as our colleagues and leaders, ever aware of the adage "if you want something done, give it to a busy person" come to Michelle with requests to pressure test a SQL snippet, validate a work flow, draft a small change order, or weigh in on a strategic plan - and are never turned away empty handed. Michelle's commitment to her team and her customers' success is indefatigable. Yet, somehow, even with everything on her plate, and even in the most difficult situations, Michelle manages to keep her sense of humor - inspiring others to tackle adversity with the same tenacity and can-do attitude. I partnered with Michelle on some of my most challenging assignments of my career and I can say with no hesitation that she made them some of the most successful and enjoyable.
Scott D. Friedman
I highly recommend Michelle Xia. Michelle led our Veeva integration team between SHYFT's data warehouse and a Biopharma manufacturer's implementation of Veeva CRM. She is a true partner, providing key proactive guidance, keen analysis of, and reporting on, our current status/progress, and impressive reactive problem solving.
Credentials
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Machine Learning
Stanford OnlineNov, 2021- Nov, 2024 -
Analytics in Python
Columbia University in the City of New YorkMay, 2021- Nov, 2024
Experience
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Sanofi
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France
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Pharmaceutical Manufacturing
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700 & Above Employee
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Director, Advanced Analytics - Dermatology, Respiratory and GI
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Jun 2023 - Present
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Director, Analytics - Dermatology, Respiratory and GI
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Jun 2022 - Jun 2023
2022 BOS Circle of Excellence Award2022 Q4 SPC NA Play to Win Award2022 Q4 Dupixent Play to Win Award2022 Q3 BOS Play to Win Award• Lead a team of analysts supporting Brand & Advanced Analytics for the DUPIXENT® Franchise in all in-line and future indications• Executed on critical targeting, SF sizing, predictive analytics and reporting workstreams to support 3 indication launches, 4 competitor launches and 1 SF expansion all in one year • Leverage data-driven insights to advise executive leadership on how to best optimize DUPIXENT's $1B+ dollar advertising & promotional budget across and within media channels• Responsible for hiring, developing, and retaining top-quality analytics talent - growing a team of 3 analysts to a team of 8 over the course of a year, while gaining alignment from senior leadership on roles and responsibilities tailored to support the evolving business needs of the brand • Drive best practices, innovation and excellence across larger Business Operations organization Show less
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Associate Director, Advanced Analytics - Dermatology/Respiratory
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Aug 2021 - May 2022
2021 BOS Excellence Award 2021 DUPIXENT Individual Contributor Award• Lead Advanced Analytics supporting DUPIXENT® in all indications• Leverage econometric models to measure historical performance of multi-channel promotional and support tactics • Perform optimization analyses for brand leadership to help fine-tune effectiveness of marketing tactics • Clean, aggregate and transform data from disparate sources to be fed into data models using SQL and Python• Design data modeling processes to support detailed diagnostic analyses to help leadership better understand performance • Apply data science techniques, such as machine learning and statistical modeling, to generate tactical and strategic insights Show less
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Manager of Analytics, Dermatology
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Jul 2020 - Jul 2021
2020 DUPIXENT Team Collaboration Award 2021 Q3 BOS Play to Win Award• Lead Commercial Analytics strategy and insight generation for DUPIXENT® in all Dermatology indications, managing and providing key insights to leadership team to help inform brand strategy and planning• Collaborate cross-functionally with Forecasting, Marketing, Sales, Market Research, and Patient Services teams to understand evolving business needs of the brand and leverage analytics to help meet those needs• Drive analytical approach through diligent management of external vendors to deliver ongoing reporting ranging from Leadership KPI and SFE reporting to Marketing Mix analyses - providing both business rule guidance and project management prioritization• Develop and design SQL/Python code, Tableau dashboards and Qlik NPrinting to automate ad-hoc analyses and KPI reporting, improving speed to insight generation• Spearheaded advanced analytics project which leveraged a Machine Learning model (XGBoost) to predict and segment potential early adopters of future competitor therapies via primary and secondary data sets• Selected to showcase Early Adopter Machine Learning project during Q1'21 Sanofi Genzyme North America Innovation Forum within first 6 months on the job• Drove implementation of Competitive Launch Hub in Databricks, cementing the data and analytical foundation required to monitor brand performance in critical competitive launch period Show less
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SHYFT Analytics
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United States
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Pharmaceutical Manufacturing
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1 - 100 Employee
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Customer Success Lead
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Mar 2020 - Jul 2020
• Leverage industry, domain and technical expertise to align customers’ strategic business objectives with tactical solution delivery• Conduct quarterly business reviews with customers to review workstream progress, solution and team performance and align on key business priorities• Lead and manage cross functional teams of developers, consultants and QA engineers to deliver high quality commercial reporting solutions to meet critical launch-ready milestones within aggressive project timelines• Develop and mentor junior consultants to improve industry and analytical expertise, as well as project and time management skills Show less
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Senior Management Consultant
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Jul 2019 - Jul 2020
• Deliver Staff Augmentation to support the rapid expansion of a Top 10 Pharma’s growing Oncology portfolio in the Endometrial Cancer and Multiple Myeloma markets • Serve as principal on analytical consulting engagements, including working directly with Specialty Pharmacies to recommend data-driven solutions in order to improve patient journey insights for clients’ brands• Lead strategic consulting engagements to develop Commercial Data Architecture and Insights roadmaps while outlining critical organizational and data architecture related gaps and recommended steps for mitigation• Work with Professional Services team to seamlessly transition Consulting Roadmaps into Implementation Project Plans Show less
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Lead Consultant, Center of Excellence
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Nov 2018 - Jun 2019
• Handpicked to initiate and lead the creation of Center of Excellence to streamline thought leadership and best practices across Professional Services department• Served as a subject matter expert in the integration and development of commercial insights from Specialty Pharmacy and 3PL data, claims, CRM, and 3rd party data vendors (Symphony Health, IQVIA, Veeva, MMIT)• Leveraged experience across the 10+ client solutions and 5+ implementations to create a catalog of Commercial Performance Metrics and Field/Executive Dashboards to drive faster implementations and increased business value of SHYFT’s solutions• Met regularly with internal stakeholders to ensure CoE goals are aligned with company's goals Show less
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Lead Solution Consultant
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Feb 2018 - Oct 2018
• Utilized combined knowledge of pharmaceutical data and SHYFT’s products to strategically design global executive dashboards and field reporting to support the first commercial drug launch of a leading biopharma in Rare Diseases within US and CEMEA regions• Engaged with client’s patient services leadership, specialty pharmacies and HUB vendors to provide expertise in and drive implementation of SHYFT Specialty data validation and aggregation solutions - with data sets from SP, SD and 3PL partners.• Leverage deep technical understanding of SHYFT solutions and pharmaceutical industry data to create and execute against Project Plans to ensure timely and accurate implementation of client solutions• Partner with internal and external project managers to identify and mitigate risks in order to effectively execute against project plans to meet client milestones• Participated in the creation and adoption of new QA methodology that streamlined implementations across all new client solutions • Mentor junior team members to drive adoption of implementation best practices, industry knowledge and SHYFT product knowledge Show less
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Senior Solution Consultant
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Aug 2016 - Jan 2018
• Engaged with client executives and senior stakeholders across Commercial Operations, Sales and Patient Services to understand each client’s business needs and recommended the data architecture, metrics and triggers needed to execute on launch strategy • Conducted Market Profiling analyses to determine target physician universe for critical launch period, using factors ranging from prescribing history, HCP specialty, and affiliations to key accounts to develop segments• Spearheaded the augmentation of existing Veeva CRM, Customer Master and reporting solutions to support a new product addition to a client’s Oncology portfolio • Managed the integrations of clients' aggregate spend, multi-channel marketing, commercial and clinical data to enterprise reporting solution• Operated the Commercial Data Warehouse of a client in the Cardiovascular and Metabolic disease therapeutic space• Participated in Agile sprint methodology to consistently meet client deadlines by enhancing teamwork, communication and project management• Automated numerous QA procedures across multiple client projects to increase process efficiency by up to 80-90% Show less
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Solution Consultant
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May 2015 - Jul 2016
• Partnered with the Commercial Ops teams of both small and Fortune 500 pharmaceutical companies to understand evolving business needs and implemented augmentations to existing reporting solutions, providing actionable analytic insights • Calculated Incentive Compensation payouts for a client with a sales force comprised of 48 regional and territory account managers• Performed quality assurance testing using advanced SQL to anticipate, identify and resolve issues in order to validate data• Collaborated with an internal team of database and software developers to implement client deliverables and troubleshoot data-related issues• Strategically mined large, disparate data sets to produce Ad hoc analytical reports in Excel or Cognos in response to inquiries from the client's Sales, Market Access, HEOR and Executive teams• Managed timely delivery and accuracy of weekly, monthly and quarterly reports to Pharmaceutical Executive and Field Sales teams• Created and maintained Project Documentation such as Business Rules, Issue Logs, and Change Control lists to foster a highly organized project environment Show less
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Boston University
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United States
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Higher Education
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700 & Above Employee
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Telefund Student Supervisor
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Jan 2013 - May 2015
• Promoted to Student Supervisor after just 1 semester after consistently demonstrating high performance and leadership potential as a student caller • Effectively & energetically managed shifts of 24 callers each while fostering a positive and productive work environment • Successfully managed the Best Performing Shift of the Fall 2014 semester, with my shift contributing the best overall fundraising statistics and the majority of the $252,000 revenue generated by the program • Generated nightly analytical reports to analyze key metrics in the progress of Boston University’s fundraising goals such as Reach %, Credit Card %, and Donor Retention % • Recruited and interviewed prospective callers, using my knowledge of the position to identify prior experience and personality traits that would allow for them to be successful in this line of work • Conducted performance reviews and mentored callers to identify strengths and weaknesses and suggested methods of improvement based on my proven expertise Show less
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Sleep School
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United Kingdom
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Mental Health Care
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1 - 100 Employee
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Financial Analyst Intern
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Jun 2014 - Aug 2014
• Produced a comprehensive Financial KPIs analytical report template using Microsoft Excel that assesses the company's performance and goals on a yearly, monthly and weekly basis • Generated clinical efficacy analytical reports in Excel to assess progress of patients’ insomnia treatment • Reorganized & updated Cash-Flow reports to include inflow/outflow from recent company expansions • Assisted in negotiations of a 3-year Brand Partnership with Bensons for Beds, Britain's leading bed retailer • Conducted market research among competitors to help maximize eCommerce and competitiveness Show less
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Model N
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United States
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Software Development
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700 & Above Employee
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Data Analyst Intern
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May 2012 - Aug 2012
• Generated analytical reports to organize past and projectile sales data for Fortune 500 pharmaceutical companies • Assisted in quality-checking weekly and monthly Sales Analytics reports with gPharma (a proprietary, web-based analysis tool) and Microsoft Excel • Managed user accounts and resolved password conflicts for Customers • Generated analytical reports to organize past and projectile sales data for Fortune 500 pharmaceutical companies • Assisted in quality-checking weekly and monthly Sales Analytics reports with gPharma (a proprietary, web-based analysis tool) and Microsoft Excel • Managed user accounts and resolved password conflicts for Customers
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Education
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Boston University
Bachelor of Arts - BA, Neuroscience