Experience

Blavity Inc.

• Technology, Information and Media
• 100 - 200 Employee

• Associate Director, Talent & Programming

  • Jan 2022 - Present

• Sr. Manager, Talent/Influencer

  • Aug 2021 - Jan 2022



Game Seven Agency [Excel Sports Management Company]

• United States
• Advertising Services
• 1 - 100 Employee

• Manager, Brand & Influencer Marketing

  • May 2016 - Jul 2021

  Pernod Ricard + Developed & managed a multi-cultural marketing system for Pernod Ricard’s Power Brands, Jameson Whiskey, Avión Tequila & Martell Cognac, across nine (9) US markets, comprised of 28 influencers & content creators. + Generated social conversations & increased brand equity by the curation of hyperlocal events, the production of lifestyle + event style content, & the amplification of national moments such as 2020 Cinco de Mayo (Avión), 2019 ComplexCon (Jameson + Avión), Chicago’s 2020 All-Star Weekend (Martell), & Club House Global via TwitchLos Angeles Kings + Launched the LA Kings’ first-ever influencer program to drive awareness & social engagement around the sport by providing influencers with VIP experiences & paid post opportunities, resulting in increased visibility & highly-engaging social posts. + Aligned influencers with supporting partners such as New Era, ESPN Deportes, LA Dodgers, & LA Lakers.Beats by Dr. Dre + Restructured & managed Beats by Dr. Dre’s digital influencer program to create premium lifestyle content to lend viewers a ‘front row’ brand experience exclusive to Beats by Dr. Dre.+ Integrated influencers into various Beats’ campaigns, including Got No Strings, Above the Noise & Made Defiant, as well as more targeted campaigns for their fitness products, Mother’s Day, & BeatsX product push. + Program statistics resulted in 43M+ social media impressions & 2.4M+ in engagement across 125+ social posts while supporting over 15+ Beats’ campaigns.Provided various Account & Production team support for the following:20th Anniversary of Space Jam (Warner Brothers Studios - LA), 45th Anniversary - Nike Cortez (LA), Jordan Brand’s Class of XXXI Induction (LA), Nike Melrose - Grand Opening (Content/Media Play - LA), Beats by Dr. Dre - El Clasico (MIA), Beats by Dr. Dre - All-Star Weekend (Nola, LA - 2017 & 2018), Various Nike Product Launches - Kyrie, Vapormax (LA), SNKRS Stash LeBron (CLE), SNKRS Stash Kendrick Cortez (LA)



The Guidance Center, Long Beach

• United States
• Mental Health Care
• 1 - 100 Employee

• Marketing & Events Specialist

  • Apr 2015 - Apr 2016

  • Developed and executed effective marketing strategies for The Guidance Center, focusing on development activities and donor engagement• Worked with management and development staff to generate, execute and follow through on marketing plans, including for special events• Monitored and provided monthly media, website, and social metrics via Google Analytics to track and report on effectiveness of marketing initiatives• Integrated email marketing tool, VerticalResponse, with Google Analytics to track and report social stats to drive traffic to agency website • Oversaw website content and social media for all events• Developed and oversee social media campaigns, ensuring content is up-to-date• Tracked and reported Facebook page stats via Facebook Insights

• Development Associate

  • Sep 2011 - Mar 2015

   Actively coordinated social media (Facebook, YouTube, LinkedIn), marketing, and public relations efforts for The Guidance Center Managed agency’s Facebook page; built significant fan base with an increase of 50 followers to nearly 800 in three years by posting relevant content Built, tested, and deployed email campaigns, verifying copy, layout, links, and dynamic content using VerticalResponse, boosting donor engagement andonline giving by 15% Managed agency’s website and copy with WordPress, updating donors on Center happenings including but not limited to client services and job postings Worked directly with the Center’s publicity, social media, and marketing team, 4eMEDIA Group, to increase agency’s local and regional presence Specialized in development activities including database management, communications, and the maintaining of over 3,000 donor records Launched the Center’s first #GivingTuesday campaign in 2014 and in conjunction with the Center’s annual appeal solicitation Worked directly with Chief Development Officer in the planning and execution of the Center’s annual Sunset Sip Wine Reception fundraiser,sponsored by the Los Angeles Kings, raising over $220,000 to date throughout its fourth year Prepared and distributed materials for ad hoc projects including but not limited to board member committees, special events, and agency‐wide meetings Coordinated annual art exhibit for 50+ agency clients by designing all collaterals, collecting and framing art, and planning a reception for 75+ guests Supported the Development Department in day‐to‐day tasks including but not limited to ordering agency collaterals/department supplies, preparinginvoices, and answering incoming calls



KillerHipHop

• West Coast Contributor

  • Sep 2012 - Aug 2014

  Search websites, blog sites and social media networks for the most recent R&B, hip-hop and rap news/music; blog daily about my findings; active on Twitter, Facebook and KillerHipHop.com; cover hip-hop related events in Los Angeles - attended & covered LA clothing brand Popular Brand's 1 year anniversary event in February 2013; attended 2 Chainz album LA release party for "Me Time" Search websites, blog sites and social media networks for the most recent R&B, hip-hop and rap news/music; blog daily about my findings; active on Twitter, Facebook and KillerHipHop.com; cover hip-hop related events in Los Angeles - attended & covered LA clothing brand Popular Brand's 1 year anniversary event in February 2013; attended 2 Chainz album LA release party for "Me Time"



National Social Sorority

• Vice President and Public Relations Committee Member

  • Jan 2008 - May 2011



Public Relations Student-Run Firm

• Firm Director

  • Nov 2010 - Mar 2011

  Promoted event for Fox Television's American Idol to 1,600 students via Facebook, sidewalk chalking messages and interactive contests for students Worked closely with Froggy 95 Radio News Director Wade Sutton, who also served as lead writer and host for eventConducted weekly meetings to discuss strategies and assigned roles to members to publicize the event via local media outlets Promoted event for Fox Television's American Idol to 1,600 students via Facebook, sidewalk chalking messages and interactive contests for students Worked closely with Froggy 95 Radio News Director Wade Sutton, who also served as lead writer and host for eventConducted weekly meetings to discuss strategies and assigned roles to members to publicize the event via local media outlets



Hoyt Institute of Fine Arts

• Public Relations Coordinator

  • Aug 2010 - Dec 2010

  Public Relations Experiential Studies Class Fall 2010Enhanced current website and Facebook page by moving product images and using a consumer-engaging language, resulting in a 26 percent increasePerformed online research to re-direct marketing efforts towards children that resulted in an after school art program of 3 local elementary schools Public Relations Experiential Studies Class Fall 2010Enhanced current website and Facebook page by moving product images and using a consumer-engaging language, resulting in a 26 percent increasePerformed online research to re-direct marketing efforts towards children that resulted in an after school art program of 3 local elementary schools



The Leukemia and Lymphoma Society

• Special Events Intern

  • May 2010 - Aug 2010

  Designed and created promotional materials using Microsoft Publisher and Adobe Photoshop for fundraising campaigns/events and golf outings yielding 500+ participants and in total raised over $500,000Compiled media directories and wrote and distributed press releases to local TV, radio and print media in the Pittsburgh areaIndividually planned and executed Wine & Dine fundraiser of 45+ people, raising over $1,200 by collaborating with the restaurant owner Designed and created promotional materials using Microsoft Publisher and Adobe Photoshop for fundraising campaigns/events and golf outings yielding 500+ participants and in total raised over $500,000Compiled media directories and wrote and distributed press releases to local TV, radio and print media in the Pittsburgh areaIndividually planned and executed Wine & Dine fundraiser of 45+ people, raising over $1,200 by collaborating with the restaurant owner



The Holcad, Westminster College's Student-Run Newspaper

• Journalism I & II

  • Oct 2008 - Jul 2009

  Wrote feature articles and special interest pieces for both assigned and personally chosen topics for The Holcad, using both print and broadcast writing stylesInterviewed students and upper level staff of the college to spread awareness of current issues on campusCovered on-campus events, including Greek life fundraising events, community happenings and openings for on-campus theatre productions Worked closely with Holcad editors and staff to pitch story ideas and to generate newsworthy topics appropriate for the specific target audience