Experience

Apexon

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Senior Partner - Data Solutions

  • Apr 2022 - Present



HSBC

• United Kingdom
• Financial Services
• 700 & Above Employee

• Senior AVP - Global Digital Analytics

  • Nov 2019 - Jun 2022



BRIDGEi2i Analytics Solutions

• India
• IT Services and IT Consulting
• 100 - 200 Employee

• Manager - Digital Analytics & Optimization

  • Oct 2016 - Nov 2019

  Bengaluru Area, India

• Project Manager - Digital Analytics & Optimization

  • Sep 2015 - Sep 2016

  Bengaluru Area, India Managing a team of analytics consultant for digital solution offerings, project delivery using agile methodologies, setting up digital analytics COE, conducting internal trainings for talent development, SME for TMS (mainly Ensighten), GTM, Adobe Analytics, Google Analytics, A/B & MVT testing using Adobe Target.



Hewlett Packard Enterprise

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Program Manager Digital Analytics for B2B eCom

  • Aug 2013 - Sep 2015

  Bengaluru Area, India - Managing analytics relationships with business stakeholders, marketing agencies, and IT vendors to ensure delivery of comprehensive tagging solutions and QA testing of production tags. - Managing the SDR, technical design, BRD for Adobe analytics (SiteCatalyst) implementation on HP B2B Pages. - Worked on Unity & Ensighten tagging framework and mapping. - UAT and manual testing to identify bugs after implementation. - Dashboard and ad hoc analysis development and distribution… Show more - Managing analytics relationships with business stakeholders, marketing agencies, and IT vendors to ensure delivery of comprehensive tagging solutions and QA testing of production tags. - Managing the SDR, technical design, BRD for Adobe analytics (SiteCatalyst) implementation on HP B2B Pages. - Worked on Unity & Ensighten tagging framework and mapping. - UAT and manual testing to identify bugs after implementation. - Dashboard and ad hoc analysis development and distribution to product and digital marketing stakeholders and vendors. - Adobe Test & Target A/B and multivariate testing strategy development and test analysis. - Adobe SiteCatalyst analytics tagging strategy development for new campaigns, site enhancements, and redesigns. Specifications development with traffic variables, conversion variables, and event tracking strategy. Show less



Target

• United States
• Retail
• 700 & Above Employee

• Web Analytics Consultant

  • May 2012 - Jul 2013

  Bengaluru Area, India - Provided reporting data and analyses to business units and executives for Target.com web properties. - Guided development of analytics requirements, success metrics, key performance indicators, and best practices for new sites and campaigns to drive ongoing actionable insight to meet business goals for Target FPI team. - Adobe SiteCatalyst administration and implementation: Managed over 50 Omniture Site Catalyst report suites and rollups including dedicated mobile suites. Managed… Show more - Provided reporting data and analyses to business units and executives for Target.com web properties. - Guided development of analytics requirements, success metrics, key performance indicators, and best practices for new sites and campaigns to drive ongoing actionable insight to meet business goals for Target FPI team. - Adobe SiteCatalyst administration and implementation: Managed over 50 Omniture Site Catalyst report suites and rollups including dedicated mobile suites. Managed tracking implementation for 2-3 new launches per week with customized tagging solutions. - Developed business requirements and managed implementation of different e-retail categories. - Developed business requirements including conversion funnels, campaign optimization, revenue tracking, and on-site user engagement for FPI. - Provided executive level quarterly review related to web traffic and campaigns. Show less



IBM

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Web Metrics Analyst

  • Nov 2009 - Apr 2012

  Bengaluru Area, India - Responsible for design, configuration, and implementation of SiteCatalyts Analytics on Cognos & BA web properties. - Provided metrics reporting and web analysis for cognos webpages. - Provided SEO, SEM, display, social campaign analysis. Provided pre and post campaign analysis, conclusions and recommendations relative to site engagement, lead generation and optimization. - Developed and monitored ongoing website testing/optimization strategies. Utilized Adobe Omniture Test & Target… Show more - Responsible for design, configuration, and implementation of SiteCatalyts Analytics on Cognos & BA web properties. - Provided metrics reporting and web analysis for cognos webpages. - Provided SEO, SEM, display, social campaign analysis. Provided pre and post campaign analysis, conclusions and recommendations relative to site engagement, lead generation and optimization. - Developed and monitored ongoing website testing/optimization strategies. Utilized Adobe Omniture Test & Target to optimize ad placements and to drive page to page click-throughs and ad clicks. - esponsible for historical conversion and traffic analysis at keyword and ad group level Show less



IMO Communications Pvt.Ltd

• IT Services and IT Consulting
• 1 - 100 Employee

• Web Anaytics & SEO Consultant

  • Feb 2008 - Oct 2009

  Bengaluru Area, India - Developed logic for meta tag query parameters and values for scenario analysis and web metrics report gathering. - Developed web analytics implementation projects from conception to design to project implementation and QA testing for several e-commerce clients. - Assumed administrative duties including but not limited to profile creation, user creation/rights, custom report configuration, template design and user training. - Designed SEO & paide search strategies for in house and… Show more - Developed logic for meta tag query parameters and values for scenario analysis and web metrics report gathering. - Developed web analytics implementation projects from conception to design to project implementation and QA testing for several e-commerce clients. - Assumed administrative duties including but not limited to profile creation, user creation/rights, custom report configuration, template design and user training. - Designed SEO & paide search strategies for in house and external clients web properties. - Determined KPI's and implemented subsequent scorecard used by partner managers to measure web & campaign performance. Show less



Overture

• Technology, Information and Internet
• 1 - 100 Employee

• Reporting Analyst

  • Sep 2004 - Jan 2008

  Bengaluru Area, India - Web reporting & analysis using Yahoo analytics tools. - Web reporting, keyword research for fortuene 500 companies using Yahoo, google & Omniture analytics tools.