Experience

Veeco Precision Surface Processing

• United States
• Semiconductor Manufacturing
• 1 - 100 Employee

• Sr. Product Marketing Manager

  • Jun 2018 - Present



Plasma-Therm

• United States
• Semiconductors
• 100 - 200 Employee

• Platform Marketing Manager

  • Apr 2014 - May 2018

  Responsible for all product marketing duties associated with the company’s flagship plasma etch and deposition system. Key elements of the role include formulating and driving growth strategies, clearly defining and documenting application-specific product configurations and technical specifications, performing in-depth equipment cost-of-ownership (CoO) and capacity modeling, as well as the creation of innovative configuration management tools and outbound promotional collateral.• Enhanced operational efficiency and organizational alignment by compiling a highly-comprehensive ‘book of knowledge’ comprised of nearly 5,000 product, application, and market-related reference and promotional documents• Empowered the global sales team by developing and deploying a collection of innovative macro-based, product feature selection guides with integral decision trees, embedded cut-sheets, and factory recommendations• Reduced operational overhead by implementing a kit-based system integral to the quote database which, in turn, enabled the automated and real-time exporting of detailed product configurations for hand-off to Operations

• Technical Marketing Manager

  • Jun 2010 - Mar 2014

  Interface with past, current and prospective customers/clients to understand evolving market requirements, dynamics, and general industry trends. Provide business guidance and leadership to functional groups within organization. Develop and maintain marketing plans for assigned market segments with purpose of achieving mid to long term revenue and profitability targets. Support field sales as appropriate, calling on key decision makers to overcome obstacles to sales. Provide product, applications, and technical training to field sales staff. Manage the creation and maintenance of product and service specifications to align company’s offerings. Manage and generate outbound tactical and strategic marketing collateral and tools such as brochures, presentations, application notes, and web content. Support field sales to penetrate key design groups and to secure major platform design wins, assisting with the development of innovative business proposals as required. Develop new and novel advertising strategies to foster brand recognition, product positioning, and lead generation.



Axcelis Technologies

• United States
• Semiconductor Manufacturing
• 700 & Above Employee

• Product Line Marketing Manager

  • May 2003 - Jun 2008

  Reporting to the Marketing VP, responsible for international marketing and comprehensive business management (P&L included) of UV Curing, Rapid Thermal Processing and core Ion Implantation product lines having combined revenues of $150M and ASP’s between $0.2-6.0M. Formulated and executed business strategies leveraging core strengths and differentiated technologies of each product line in pursuit of growth opportunities assessed as a result of in-depth market research and analysis.• Simultaneously managed all product marketing duties in five unique market segments.• Sustained high level of customer satisfaction across global installed base of >2000 systems.• Displaced prevalent & entrenched technologies for low-k dielectric film curing.• Successfully launched 3 new products into unserved vertical markets in 3 years.• Secured 6 account penetrations globally with new products in 2006 alone.• Consistently delivered highest profit margins (>50% GM) in company.



Mattson Technology

• United States
• Semiconductor Manufacturing
• 300 - 400 Employee

• Product Marketing Manager

  • Jan 2001 - Nov 2002

  Responsible for all domestic and international marketing activities within Mattson's newly formed Wet Products Business Unit, post Mattson / CFM / Steag merger. Developed and executed marketing plans consistent with business goals & objectives, and market requirements. • Repositioned core CFM products to rationalize with newly added suite of multi-bath wet processing systems from Steag Systems AG - headquartered in Pliezhausen, Germany.• Simultaneously managed all product marketing duties and support staff associated with three unique high-end products.



CFM Technologies

• Corporate Account Executive

  • 1998 - Dec 2000

  Responsible for the coordination and execution of all pre and post-sales activities worldwide for multiple tier-one and two, strategic accounts including Texas Instruments, National Semiconductor, and Analog Devices. Served as primary liaison between customer and factory at all levels. • Significantly improved customer-supplier relationship, secured first repeat equipment order, and positioned company to compete for $30M of follow-on equipment business at Texas Instruments.• Strengthened preferred vendor status at National Semiconductor.

• Account Manager / Technical Marketing Specialist

  • 1996 - 1998

  Responsibilities of hybrid position included (1) the coordination and execution of all pre and post-sales activities worldwide for National Semiconductor, and (2) the comprehensive review, assessment and response to all customer-supplied technical, regulatory and commercial purchase specifications.• Established preferred vendor status at National Semiconductor and secured $11.3M in new system orders across multiple locations.• Processed all customer-supplied purchase specifications within the time allotted and error free.

• Project Manager

  • 1995 - 1996

  Independently supervised and/or conducted all field research and process characterization associated with the multi-million dollar, consortium-sponsored project while stationed remotely at National Semiconductor.• Met performance based objectives associated with 12 month project according to plan and on schedule. • Discovered synergistic relationship between dissolved gas concentrations and sonic cleaning efficiency (co-inventor of patented “variable degassification” technology).

• Engineering Manager

  • 1992 - 1995

  Led staff of 12 in all phases of the engineering and design process. Successfully managed all sales order and marketing driven development projects on-time and within budget. Worked in collaboration with staff to expand product portfolio by developing four new complimentary products.

• Product Development Manager

  • 1988 - 1992

  Chartered with productizing company's newly developed, fully automated Full-Flow™ wet processing system. Designed and developed, from prototype through production, two new products (Vapor-Flow™ & Chem-Flow™ systems) and numerous new product features. Scope of Engineering Responsibilities:• Mechanical and Hardware Design & Integration• Precision Automation / Robotics Integration• Electrical Design: High/Low Voltage, A/D, AC/DC• Controls Design: Electrical & Pneumatic• Chemical Process Design, Control & Measurement• Safety Engineering• Software Development, Test, & Release• Specification & Regulatory Compliance• Eng. Documentation Creation & Rev. Control• Engineering Change Order Management