Experience

CityFM89

• Pakistan
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• GM Programming & Production

  • Jun 2015 - Present

  General Manager- Programming & Production Coordinating and managing the broadcast Programming for Dawn Group’s Cityfm89 across Pakistan. Responsible for selecting, developing and scheduling Programming; Supervising the work of technical, clerical and volunteer staff; implementing station Program policy & Setting the station objectives. Executing content integrations, managing radio hosts & working closely with the marketing, sales & digital teams to deliver holistic campaigns across mediums. Able to generate original ideas, and to think creatively about how to communicate them, in order to achieve long term revenue goals. Most recently working as Program Director for the first ever Music Festival organized by CityFM89, based on the same model as international music festivals. Launched a Podcast platform for CityFM89 & Dawn Media's infotainment cell. Managing CityFM89 podcasts and We Love Food podcast platform. Content Producer – DawnnewsTV Working as a Content Producer for the Late Night Entertainment Show on DawnTV. Current responsibilities include writing content for the show, managing talent, producing packages & overseeing the execution of the content on the live show. Marketing & Content Producer – Dawn Films Planning & Strategizing the Marketing for Dawn Film’s first feature film, ‘ 7 Din Mohobbat In’, a romantic comedy featuring some of the biggest names in Pakistan’s film industry. The Marketing plan ranges across all media platforms with majority of the content being disseminated on Digital, Radio & TV mediums. Being a part of the core marketing team, planning and executing the marketing plan, writing content for promotional activities on Digital & Radio and coordinating with PR and other partners to market the film. The film release Eid 2018 with the marketing plan currently in motion. Show less



Symmetry Group

• Pakistan
• Technology, Information and Internet
• 100 - 200 Employee

• Manager - Strategy & Planning

  • Jun 2012 - Jun 2015

  Manager- Strategy & Planning- Symmetry Digital Supporting the Associate Director of Symmetry Digital, Digital Marketing & Media Agency, and reporting directly to the Group Co-founder & Director. Responsible for defining and executing Digital Media solutions to a blend of Clients from the FMCG, Financial, Telecommunication, etc. Industries. Leading management in digital operations, strategies & marketing initiatives that deliver results, such as the Agency winning the prestigious Pakistan Digital Agency of the Year and South Asia Digital Agency of the Year 2012 & 2013 Awards, after competing with global competitors from all over South Asia. Collaborating and managing relationships with a 12 member strong team and other key stakeholders. Leading Advertising & Marketing operational efforts to support growth, & provide analytical reporting to highlight campaign results. Conducting & facilitating campaign Processes from start to finish, providing services in 360 degree digital media solutions, ranging from campaigns in Display, Search, Mobile, Website development, Social media and Out Of Home digital initiatives. Building & Nurturing meaningful relationship with all clients. Managing all social media accounts for Zong(China Mobile), Telenor Pakistan, QMobile, Coca Cola, Fanta, Sprite, Sensodyne Pakistan, Dalda Foods, Dollar Stationery and more. Advertising on Facebook Google & Adform Ad servers with Media management & operations for advertising campaigns for clients such as Unilever, Coca Cola, GSK, Telenor Pakistan, Zong, Caltex, Shell, MCB, JS Bank, Urdu1, CyberNet, DKT International, Datai, Durex, KESC, and more. Creative content writing, content creation & Idea generation for all campaigns, along with Strategic Reporting & Analysis for all Media & Social Media campaigns. Show less



NetSol Technologies Ltd

• 1 - 100 Employee

• Research Associate

  • Oct 2009 - Sep 2011

  Research Associate for the NetSol Strategy Wing Reporting directly to the VP Strategy & Planning, in the Global Subsidiary headquarters in Pakistan. Responsible for Gathering & Analyzing all market research & Producing strategic proposals for senior management in organizational design & development. Aiding in the development of departmental business plans and building a proposal for the strategic restructure of the current organizational structure. Analyzing the IT business environment and creating proposals for new business ventures in Microfinance, 3G networks and Mobile applications. Compiling Quarterly business highlights from all departments along with close strategic analysis of the competition. Design & development of all Corporate communication & presentations for the CEO, sales and marketing departments. Leading the initiative in Launching, managing and writing for the company blog: ‘The NetSolian’, as well as, Writing marketing based and corporate articles on behalf of the company, featured in Dawn Newspaper, Express Tribune and other online IT journal. Show less



AbacusConsulting

• Staffing and Recruiting

• Internee

  • Jun 2008 - Aug 2008

  Internee- HR Dept. Inducted in the role of aiding the HR Manager in policy making and implementation for departmental increments along with managing the database of all employee job descriptions. Assigned to design a creative induction procedure for new recruits as well as streamline processes for recruitment, training, compensation and incentive programs, for current employees. Internee- HR Dept. Inducted in the role of aiding the HR Manager in policy making and implementation for departmental increments along with managing the database of all employee job descriptions. Assigned to design a creative induction procedure for new recruits as well as streamline processes for recruitment, training, compensation and incentive programs, for current employees.



Coca Cola Export

• Internee

  • Jun 2007 - Aug 2007

  Internee- Brand Marketing for Sprite and Fanta Assisted the Marketing Manager for Sprit & Fanta on the marketing campaign for the launch of Sprite 3G. Conducted market research for Sprite 3G in Lahore and Faisalabad with field visits in various locations around the Punjab province to collect market information for the brands of Sprite and Fanta. Compiled Strategic Analysis & drafted a proposal for the campaign for Sprite 3G based on the market research gathered. Assisted in compiling assessment reports & Analysis for Sprite and Fanta Database management. Show less