Experience

National Metal Packaging Limited

• Packaging and Containers Manufacturing
• 1 - 100 Employee

• Sales and Marketing Manager

  • Sep 2019 - Present



Jotun

• Norway
• Chemical Manufacturing
• 700 & Above Employee

• • Mar 2016 - Jul 2019

  In this role, I worked on developing and implementing marketing strategies. Brought the 'Jotun Store Concept' to Pakistan and was responsible for the complete project planning and implementation. Launched the first model showroom.Looked after 2 categories and 8+ brands. Planned and Implemented the nationwide launch of 3 brands.Lead the trade incentivization programs for dealers, contractors and sales force. Trained field force on the 'Jotun Way' of selling.Developed and implemented Jotun's Loyalty Program.Was responsible for digital content, color advisory, campaigns and advertisements. Worked with and mentored a direct report for color advisory. Show less

• • Jul 2014 - Feb 2016

  • Looked after the complete marketing activities for Jotun Pakistan.• Planned, developed and executed marketing plans, brand strategies and consumer and trade campaigns.• Built brand awareness through a variety of activities for targeted audiences.• Lead Jotun’s loyalty program for capitalization of the market through retail.• Conducted market researches, industry and price comparisons as well as internal brand and category analyses for valuable market and customer intelligence.• Developed and implemented systems for budget monitoring, improvement in planning and controlling support.• Liaised with architects and consultants for brand recognition and promotion.• Continuously performed customer outlet quality checks to ensure compliance with Jotun’s standards.• Maintained sales and marketing records through data analysis and secured related documents as per Jotun standards to ensure data security and usability for timely decision making and audit. • Managed all marketing related vendors and agencies.• Lead development and roll-out of Jotun Pakistan’s website.Key achievements:• 200% increase in the registered painters base• Complete revamp of the loyalty program with improvement in processes and marketability • Establishment of a digital footprint for Jotun Pakistan• A nation-wide mall activation/ BTL campaign• Successful launch of a premium exterior paint 'Jotashield ColourXtreme' Show less



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Project Resource - Customer Service Development (Logistics)

  • Jul 2013 - Sep 2013

  • Laid the basis for a real-time user interface for logistics. This interface contained key performance indicators for logistics and warehousing. • Analysed the usage of different transportation channels and containers and proposed an effective mechanism with annual savings. • Proposed a systematic procedure for optimized utilization of vehicles in primary transportation. • Laid the basis for a real-time user interface for logistics. This interface contained key performance indicators for logistics and warehousing. • Analysed the usage of different transportation channels and containers and proposed an effective mechanism with annual savings. • Proposed a systematic procedure for optimized utilization of vehicles in primary transportation.



A.P. Moller - Maersk

• Denmark
• Transportation, Logistics, Supply Chain and Storage
• 700 & Above Employee

• Intern - Trade and Marketing

  • Jun 2013 - Jul 2013

  • Worked on market mapping of all import categories. • Standardized raw shipping data acquired from Pakistan Customs, into different categories for the trade and marketing cluster. • Conducted in-depth analysis of different commodities for segmentation and pricing. • Worked on market mapping of all import categories. • Standardized raw shipping data acquired from Pakistan Customs, into different categories for the trade and marketing cluster. • Conducted in-depth analysis of different commodities for segmentation and pricing.



TouchPoint (Pvt) Limited

• Pakistan
• Information Technology & Services
• 100 - 200 Employee

• Intern - Market Research

  • Jul 2012 - Aug 2012

  • Successfully conducted the 'Diebold Customer Satisfaction Survey', analysed the findings and presented them to the management. • Successfully conducted the 'Diebold Customer Satisfaction Survey', analysed the findings and presented them to the management.



21st Century Plastic Products

• Karachi

• Intern

  • May 2010 - Jul 2010

  Was responsible for; • Invoicing • Data Entry • Petty Cash Handling • Managing Emails/Letters Was responsible for; • Invoicing • Data Entry • Petty Cash Handling • Managing Emails/Letters