Founder, Managing Director

• Mar 2015 - Present

Influence Matters is a fast-growing & passionate entrepreneurial public relations and marketing firm focused on helping fast growing B2B tech companies to create performance-driven influence in China & abroad. We have designed and run media and social media strategies for leaders in e-commerce (Red/小红书, Grab), mobile marketing and services (Adjust, Bee7, Glispa, Fyber, DayDayUp, Artefact), consumer tech (Origins Technology, EnchantVC, AirVisual), gaming/Entertainment (The VOID, Ubisoft, Outfit7, Wozzla, Virtuos Games), blockchain (Paxos, Pundi X, Cryptokitties, Zippie, Nuggets, Cryptube, Rate 3, Brahma OS...), semiconductor/hardware tech (Ampere, Soitec, Winbond, SOI Consortium, PROPHESEE, GreenWaves, Trymax Semi, Immersion, HARTING), enterprise software (CAST Software, Terark), automotive (Rayno Films, Mackevision) as well as government agencies (Business France, Swiss Global Enterprise) and lifestyle brands (Papp's Tea, Galeries Lafayette Beijing, Travel Alberta). Show less

Mentor

• Mar 2023 - Present

Co-Founder, Vice President

• Oct 2015 - Feb 2021

Le French Tech Hub Beijing is the official Beijing hub of La French Tech, the French government supported initiative that gathers many French companies and individuals in France and abroad including entrepreneurs, investors, engineers, designers, developers, NGOs, bloggers, media, companies and government departments. Le French Tech Hub Beijing counts approximately 300 members who work together to create a good eco-system and activate it through community building events and partnerships with innovative corporate supporters. The Hub aims to be a bridge between French and Chinese innovation, support local entrepreneurs, be an entry point for French startups interested in the Chinese market and strengthen France’s reputation in innovation and technology. Follow us on WeChat with the account LaFrenchTechBeijing. Show less

Investor, Communications Advisor

• Mar 2012 - Jul 2016

TailorMade Chinese Center is an education organisation that focuses on Chinese language training for foreign professionals. The center works with companies and embassies offering language courses to their employees through corporate packages and with individual students looking to make the best out of their time in China. The company operates in Beijing, Shanghai, Shenyang, Xi’an and Tianjin, and offers online classes. I am a minority investor since 2012 in the center and advised on communications strategy. Show less

VP and General Manager

• Dec 2011 - Feb 2015

I ran the Beijing office of Racepoint Global, a global PR and marketing services firm, turning around an office that had no business and no focus. I took over a fast declining operation by the end of 2011, and refocused the office's offering and expertise to become highly specialised and recognised in the high-tech, semicon, IT and software industries. We have run campaigns covering China, Taiwan and other Asian markets, through partnerships with affiliate agencies, for clients that include Soitec, Dialog Semiconductor, Spansion, Silicon Image, Atmel, Fairchild Semiconductors, ASG Software, Virtuos and Pactera. I led the office to grow revenue six fold, triple the number of (awesome) staff with a great staff retention record. By the end of my tenure, Racepoint Global Beijing was recognised in China as a premier PR and Marketing services agency for B2B tech and IT. Show less

Account Director

• Nov 2005 - Nov 2011

I was part of the team that launched the first China Going Global practice at Hill+Knowlton Strategies China, eventually leading client operations and business development, turning the practice into a multi-million dollar team, managing multi-geographies accounts that included Haier, Bank of China, Tsingtao Beer, BAIC (auto), Yili (dairy) Pactera (IT services) and the Beijing Olympics. Prior to that I was running corporate communication programs and managing crises for MNCs including HP, RIM, Airbus, Coca Cola, Sony Ericsson, SK Telecom and Petrobras among others. Show less