Stefan Martinez
SEM Team Lead at Worldmedia Interactive- Claim this Profile
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Topline Score
Bio
Credentials
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Google Analytics Exam
GoogleSep, 2015- Nov, 2024 -
LinkedIn Marketing Strategy
LinkedInJan, 2023- Nov, 2024 -
Google Shopping Advanced Exam
-Jan, 2015- Nov, 2024 -
Google AdWords Search Advertising Advanced Exam
GoogleMay, 2014- Nov, 2024
Experience
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WMX
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United States
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Advertising Services
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1 - 100 Employee
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SEM Team Lead
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Oct 2018 - Present
- Managed multi-channel digital marketing strategies for start-up - enterprise-sized businesses - Managed over $2 million in ad budgets across multiple paid media accounts - Developed and executed campaigns on Google Ads, Google Shopping, YouTube, Google Display Network (GDN), Bing, and Programmatic - Provided quarterly, yearly and holiday forecasts - Provided clients with clear reporting, insights, and next steps - Managed multi-channel digital marketing strategies for start-up - enterprise-sized businesses - Managed over $2 million in ad budgets across multiple paid media accounts - Developed and executed campaigns on Google Ads, Google Shopping, YouTube, Google Display Network (GDN), Bing, and Programmatic - Provided quarterly, yearly and holiday forecasts - Provided clients with clear reporting, insights, and next steps
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Alphametic
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Miami/Fort Lauderdale Area
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SEO/Web Analyst
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Nov 2017 - Oct 2018
- Produced strategic SEO plans to improve web traffic, backlinks, internal linking, Alt tags, Meta descriptions, and title tags - Provided recommendations for continued SEO campaign improvements for clients and potential clients - Worked closely with the owner of the company to put together website audits for new business - Produced strategic SEO plans to improve web traffic, backlinks, internal linking, Alt tags, Meta descriptions, and title tags - Provided recommendations for continued SEO campaign improvements for clients and potential clients - Worked closely with the owner of the company to put together website audits for new business
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Fide Marketing
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United States
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Technology, Information and Internet
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Search Marketing Analyst
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Jan 2012 - Sep 2017
- Managing PPC & paid search campaigns on Google Adwords and Bing - Provided clients with clear monthly reporting - Lowering acquisition costs for clients and providing profitable results - WordPress maintenance and providing expert advice to clients - Managing PPC & paid search campaigns on Google Adwords and Bing - Provided clients with clear monthly reporting - Lowering acquisition costs for clients and providing profitable results - WordPress maintenance and providing expert advice to clients
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PIRRGA RPG
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Miami, FL
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Treasurer/Sales Manager
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Jun 2009 - Oct 2012
Ensure the financial stability of PIRRGA RPG. Contribute actively to the board of trustees' role in giving firm strategic direction to the organization, setting overall policy, defining goals, setting targets and evaluating performance against agreed targets. Set up of structuring tools: marketing analysis, sales organization, and training of new team members. Ensure the financial stability of PIRRGA RPG. Contribute actively to the board of trustees' role in giving firm strategic direction to the organization, setting overall policy, defining goals, setting targets and evaluating performance against agreed targets. Set up of structuring tools: marketing analysis, sales organization, and training of new team members.
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OGRRGA
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Miami, FL
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Head of Risk Management
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Jun 2009 - Mar 2011
Created strategic marketing campaigns to increase brand awareness and business development. Superior customer relationship management. Responsible for educating clients (physicians/staff) on risk management and litigation prevention/protection. Created strategic marketing campaigns to increase brand awareness and business development. Superior customer relationship management. Responsible for educating clients (physicians/staff) on risk management and litigation prevention/protection.
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One Bal Harbor Resort & Spa
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United States
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Hospitality
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1 - 100 Employee
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Sales & Marketing Assistant
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2011 - 2011
Managed the training of new and old wholesalers/travel agents regarding the hotel and its benefits. Entertained international clients during site visits, while educating them on the property. Expanded the number of international wholesaler/travel agents working with the hotel. Managed the training of new and old wholesalers/travel agents regarding the hotel and its benefits. Entertained international clients during site visits, while educating them on the property. Expanded the number of international wholesaler/travel agents working with the hotel.
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True Religion Brand Jeans
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United States
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Retail Apparel and Fashion
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700 & Above Employee
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Sales Associate
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Sep 2008 - Jun 2010
Top sales person district in volume/Sales Per Hour. Responsible for training all new hire employees in sales. Building and maintaining client relationships. Top sales person district in volume/Sales Per Hour. Responsible for training all new hire employees in sales. Building and maintaining client relationships.
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Education
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2007 - 2011
Johnson and Wales University
BS (Cum Laude), Business Marketing -
2010 - 2010
Sejong University, Seoul, South Korea
International Business -
2007 - 2009
Johnson & Wales University
Associate's degree, Criminal Justice and Corrections
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