Experience

The Pro's Closet

• United States
• Retail
• 1 - 100 Employee

• Director of Demand Planning

  • Jun 2022 - Present



Rasa®

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Director of Strategy & Analytics

  • Oct 2021 - Jun 2022

  • Developed revenue channel forecasting models to align marketing budgets & inventory plans, establish KPIs, and present data-based recommendations to team • Managed pricing strategy to optimize for subscription recurring revenue growth and gross margin rate • Project-managed the product development process including research & development, sourcing, manufacturing, and go-to-market launch (9-18mo)• Aggregated consumer survey data and market research reports to scope audience & messaging testing • Established monthly business reviews to present financial performance and surface insights company-wide Show less

• Director of Operations

  • Jul 2020 - Oct 2021

  • Created inventory, raw material purchasing, and finished good manufacturing & production models that supported 59% YoY revenue growth for a globally sourced coffee alternative product • Implemented ERP system solution (DEAR) and developed inventory management best practices. Established turn and WOS targets that resulted in 0 stock outs for key items in 2021, reduced inventory shrink to <2% • Managed team of 3 operations associates in supply chain, fulfillment, and customer service with a focus on establishing processes & increasing efficiency – all departments drove improvements in productivity KPIs• Expanded scope to support quantitative needs of the business - including marketing analytics and reporting, website performance, pricing & promotional planning, and other ad hoc analysis projects Show less



NBCUniversal

• United States
• Entertainment Providers
• 700 & Above Employee

• Senior Planning Manager

  • Mar 2020 - Jul 2020

  Bluprint was an eCommerce division of NBCUniversal• Developed revenue and inventory plans for $20M DTC eCommerce business – mix of Private Label & Branded product lines in fabric, fiber, other craft categories• Provided assortment direction to merchandising and product development teams to optimize gross margin, ROI, inventory turn, resulting in a +60% improvement in listing productivity• Expanded forecast validation processes to include SKU performance, historical sales curves, marketing channel performance, and customer order frequency/cart characteristics, improving forecast accuracy by +21%• Produced annual inventory receipt budget of $12M approved by NBCUniversal Corporate Finance team and provided monthly forecast guidance to the CFO via the OTB (Open-to-Buy), P&L, and other analytic models• Launched new revenue stream on the Amazon Seller Central platform – drove $45k (+15% to goal) in the launch period through marketing optimization (ACOS -12% to budget) and assortment curation Show less

• Planning Manager

  • Jul 2017 - Mar 2020

  • Improved merchandising tools and processes to more effectively analyze performance and make strategic decisions to assortments, buy quantities, pricing, and promotions - reduced time spent running reports by 40%• Built robust product lifecycle management tools to operationalize the item planning process, including new item launches, in-stock maintenance, and end of life exit strategies – improved inventory turn +33% YoY• Influenced the customer acquisition and retention marketing teams to prioritize eCommerce campaign placements and maximize channel performance – improved email KPIs YoY (Open Rate +7.5%, Click Rate +2.5%) and Paid Media ROI +10% YoY• Oversaw pricing strategy and execution – ran price elasticity testing to implement a promotional strategy that increased annual revenue per buyer +23% while maintaining flat gross margin rates• Created data visualization dashboards and Excel reports to track KPIs including sales and gross margin/profit to forecast, inventory turn, GMROI, AOV ASP, site traffic & conversion, YoY growth, buyer count & repeat rate• Managed 2 planning & supply chain associates focusing on process improvement and strategic problem solving Show less



JCPenney

• United States
• Retail
• 700 & Above Employee

• Assistant Buyer

  • Mar 2016 - May 2017

  • Developed assortment strategies to optimize multi-brand product lines and drive sales a of $90M category - achieved 8% category sales growth over last year• Analyzed key performance metrics to identify business opportunities and communicated recommended actions to leadership• Built reports for both regular business reviews and ad hoc information needs, and has proven track record of quickly learning new data analysis tools and processes• Managed multiple business processes and projects including, marketing, pricing, on-site merchandising, and financial performance reviews, with a high level of organization and attention to detail• Partnered with financial planning team to ensure assortment plans would achieve total category sales and profit targets, and fit within $50m annual receipt budget (open to buy).• Built strong relationships with external vendors to identify business opportunities, efficiently manage execution details, and create strong lines of communication• Collaborated across multiple internal teams, including marketing, consumer insights, product development, store environment, and financial planning Show less

• Business Analyst

  • Feb 2014 - Mar 2016

  • Allocated merchandise to 1000+ JCPenney stores and e-commerce distribution centers , using sales forecasting tools to achieve optimum inventory levels and drive sales of $340M product category• Analyzed ongoing business to identify in-season trends and push inventory into most productive locations• Maintained store level expertise through sales volume grading, regional and climactic selling, size profiling, and unique market characteristics.• Partnered with merchant team to determine assortment and flow planning strategy, and made recommendations for inventory depth levels, based on sales forecasting and historical data. Show less



Chico's FAS, Inc.

• United States
• Retail
• 700 & Above Employee

• Buying/Merchandising Intern

  • Jun 2013 - Aug 2013

  • Supported merchant team in analyzing sales trends, developing product assortments, minimizing costs, creating allocation and flow strategy, and conducting post-seasonal reviews of the $90m apparel business. • Conducted market research on Latin America to assess potential for international growth and expansion. • Supported merchant team in analyzing sales trends, developing product assortments, minimizing costs, creating allocation and flow strategy, and conducting post-seasonal reviews of the $90m apparel business. • Conducted market research on Latin America to assess potential for international growth and expansion.



Saks Fifth Avenue

• United States
• Retail
• 700 & Above Employee

• Store Leadership Intern

  • Jun 2012 - Aug 2012

  • Collaborated with management of a $10m store to develop leadership skills and execute daily operations • Developed training materials to increase utilization of the new electronic clientele system. • Received inventory and created visual merchandising layouts for new product with keen attention to detail. • Collaborated with management of a $10m store to develop leadership skills and execute daily operations • Developed training materials to increase utilization of the new electronic clientele system. • Received inventory and created visual merchandising layouts for new product with keen attention to detail.



FPC - FORTUNE PERSONNEL CONSULTANTS (Orlando Office)

• United States
• Staffing and Recruiting
• 1 - 100 Employee

• Marketing Intern

  • May 2012 - Jun 2012

  • Worked with diverse executive team to develop and write marketing content and training information. • Integrated content online to social media platforms to augment the overall marketing message to global clients. • Worked with diverse executive team to develop and write marketing content and training information. • Integrated content online to social media platforms to augment the overall marketing message to global clients.



Harn Museum of Art

• Gainesville, Florida Area

• Retail Intern

  • Jan 2011 - May 2011

  • Researched merchandise to develop product signage that communicated cultural significance and drove sales. • Managed inventory of several vendors and consignment artists, and determined pricing through cost analysis. • Researched merchandise to develop product signage that communicated cultural significance and drove sales. • Managed inventory of several vendors and consignment artists, and determined pricing through cost analysis.