Digital Marketing Manager

• Jul 2023 - Present

Director of Digital Advertising

• Aug 2022 - May 2023

- Supervised team of 5 marketers responsible for creating and activating campaigns across paid channels (Google, Microsoft, Meta, LinkedIn, Spotify)- Planned and executed marketing operations, including workflow & marketing automation, funnel and campaign analysis, and budget management- Collaborated with external decision-makers to define scope, set goals, and articulate messaging of online campaign(s)- Managed and optimized search marketing (SEM) and online media initiatives such as paid social, display advertising, and retargeting campaigns (CPA & CPM)- Screened, interviewed, onboarded, and trained new team members Show less

PPC Specialist

• Jul 2021 - Aug 2022

- Responsible for 45+ assigned accounts, including onboarding, conversion tracking setup, reporting & analysis (weekly, monthly, ad-hoc)- Recommended and assisted with creative development, including asset brief, concept development, and internal & external approval processes- Tracked and summarized findings from ongoing research on digital marketing industry trends to ensure consistent adoption of best practices- Developed effective campaign strategies in collaboration with leadership, web development, and PPC teams- Designed and deployed full-funnel email marketing campaigns and automation (Mailchimp, Klaviyo) Show less

Graphic Design Contractor

• Apr 2021 - May 2021

Responsibilities and skills similar to Social Media Manager internship (see below). Responsibilities and skills similar to Social Media Manager internship (see below).

Social Media Manager

• Aug 2020 - Dec 2020

- Organized and executed organic social media lead generation efforts (Facebook, Instagram, and LinkedIn) - Designed attractive, engaging, and on-brand content for social pages - Facilitated creation of promotional materials, such as conducting and transcribing testimonial interviews - Expertise with Hootsuite, Canva, and Kajabi - Organized and executed organic social media lead generation efforts (Facebook, Instagram, and LinkedIn) - Designed attractive, engaging, and on-brand content for social pages - Facilitated creation of promotional materials, such as conducting and transcribing testimonial interviews - Expertise with Hootsuite, Canva, and Kajabi

Shop Manager

• Apr 2015 - Jul 2019