Joel Rackham

Member Board of Directors at Jipe
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(386) 825-5501

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Dave Bell

Joel is an inspiring leader who truly multiplies those around him. He is skilled in offering clients strategic partnerships focused on reaching and exceeding their business goals and objectives. He leverages his sales and operational excellence to enable his own leadership team which, in turn, has resulted in the creation of high performing sales teams across a broad spectrum of industries and sales motions globally. He is a fierce competitor and a genuine advocate for all those he leads. Those fortunate enough to work for and with Joel will tell you that they have grown immensely because of him and his leadership.

Melanie Kennedy

I had the privilege of working with Joel on several large Client accounts, and Joel is a skilled, personable and involved Sales Leader. He develops a deep knowledge and understanding of Client needs across many disciplines which results in a successful and long-term relationship of trust and respect. Joel cares about people as well, and is constantly looking for new and unique ways to motivate and inspire team members to succeed. I appreciate his attention to detail and diligence in all aspects of the process. as well as his willingness to develop new tools and processes ahead of the curve. Joel was a great asset and partner to me on large Client negotiations.

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Experience

    • United States
    • Software Development
    • 1 - 100 Employee
    • Member Board of Directors
      • Oct 2022 - Present

    • United States
    • Outsourcing and Offshoring Consulting
    • 700 & Above Employee
    • SVP, Global Head of Sales Operations and Direct Sales
      • Oct 2022 - Present

      Global Head of Sales Operations: - Lead team to develop, deploy, and refine scaled playbooks for sales operations globally - Performance analytics, structure/routines, client engagement, sales delivery methodology - Guide the strategy for the development and deployment of frameworks for sales, coaching, and performance management processes - Ensure our technology team is current on industry-leading sales enablement technology for deployment to improve salespeople's efficiency and… Show more Global Head of Sales Operations: - Lead team to develop, deploy, and refine scaled playbooks for sales operations globally - Performance analytics, structure/routines, client engagement, sales delivery methodology - Guide the strategy for the development and deployment of frameworks for sales, coaching, and performance management processes - Ensure our technology team is current on industry-leading sales enablement technology for deployment to improve salespeople's efficiency and effectiveness. Global Head of Direct Sales: - Lead global sales team to deliver sales for our clients - Roles: Inbound/Outbound, Chat, SDR, BDR, ISR, AM, AE, Customer Success, etc. - Motion: SMB, Mid-market, and Enterprise - Products: SaaS, Hardware, Professional Services - Create the global vision and strategy to ensure global sales teams are connected and committed to it - Evaluate Macro environments to ensure our salespeople most effectively deliver for and on behalf of our clients. - Engage with Executive and Senior level client sales leadership to ensure our teams are aligned with their expectations, achieving the KPI results expected, and understanding ways to engage further

    • SVP, Global Head of Direct Sales
      • Jul 2019 - Nov 2022

      - Establish a scaled global operational model with Direct Sales division leadership to ensure we deliver a consistent global experience to every team member, client, and customer while ensuring operational efficiency. - Align the sales organization’s objectives with the broader company strategy through active participation in corporate strategic planning, sales strategy development, financial forecasting, sales resource planning and allocation, and budgeting. - Guide global… Show more - Establish a scaled global operational model with Direct Sales division leadership to ensure we deliver a consistent global experience to every team member, client, and customer while ensuring operational efficiency. - Align the sales organization’s objectives with the broader company strategy through active participation in corporate strategic planning, sales strategy development, financial forecasting, sales resource planning and allocation, and budgeting. - Guide global Direct Sales division to deliver effective sales organization design, including sales job roles, sales channel design, and sales resource deployment. - Lead organization in achieving assigned targets for profitable sales volume, market share, and other key financial performance objectives for each of our clients. - Provide leadership to the Direct Sales organization’s senior management team, while fostering a culture of accountability, professional development, high-performance, and ethical behavior. - Accountable for the Direct Sales organization's P&L, partnerships, investments, including those in technology, training, and administrative support. - Guide Direct Sales organization change initiatives by continuously assessing the need for organizational change, championing change initiatives, and removing obstacles impeding constructive organizational change.

    • Global Vice President, Strategic Accounts - Dropbox
      • Jul 2018 - Jul 2019

      As the leader for MarketStar's Dropbox team I am responsible for all global sales and operations teams throughout North America, EMEA, and APAC. Responsibilities: - Global Revenue Goal Attainment - Develop strategic and tactical goals and objectives, manage revenues and expenses, and coordinate operations - Develop and implement effective sales channel and go-to-market strategies to capture market opportunities and drive profitable growth - Operational Excellence for our… Show more As the leader for MarketStar's Dropbox team I am responsible for all global sales and operations teams throughout North America, EMEA, and APAC. Responsibilities: - Global Revenue Goal Attainment - Develop strategic and tactical goals and objectives, manage revenues and expenses, and coordinate operations - Develop and implement effective sales channel and go-to-market strategies to capture market opportunities and drive profitable growth - Operational Excellence for our Dropbox program leveraging a continuous improvement approach - Evaluate and deploy Sales Enablement Tools to drive efficiency and effectiveness - Develop management protocols and accountabilitiy to ensure the timely and thorough execution of sales strategies and ensure coordination and integration within each of the three global regions

    • Vice President, Business Development
      • Dec 2016 - Jul 2018

      Responsible for MarketStar’s global strategic client acquisition, program design/strategy, and implementation. Clients include: Google, HP, VMWare, Citrix, Verizon, IBM, Acer, Amazon, etc. • Key contact for Global Executives and Division Leaders • Lead and facilitate all technical, contractual and financial negotiations for programs. • Develop and evaluate financial return and long-term viability of sales and support programs • Coordinate with client implementation teams during the… Show more Responsible for MarketStar’s global strategic client acquisition, program design/strategy, and implementation. Clients include: Google, HP, VMWare, Citrix, Verizon, IBM, Acer, Amazon, etc. • Key contact for Global Executives and Division Leaders • Lead and facilitate all technical, contractual and financial negotiations for programs. • Develop and evaluate financial return and long-term viability of sales and support programs • Coordinate with client implementation teams during the implementation of retail, direct, and channel sales and support teams. • Design and establish go-to-market strategies for executive level decision makers utilizing digital marketing, human engagement, event planning, training, etc. • Serve as principal strategic adviser to client's Executive Leadership, Divisional/Regional Leadership, and Procurement. • Remain fully aware of trends in the broader market to ensure client strategies are appropriate to the changing context of the market

  • ThresholdGives dba ThresholdSports
    • Greater Salt Lake City Area
    • Founder/Sponsor Relations
      • Dec 2007 - Jan 2017

      ThresholdSports is a Non-Profit (501c3) corporation established to promote the health, wellness, and cycling safety through community events and programs. The organization is now the largest regional club of its kind and has become a great benefit to the communities and businesses it is involved with. • Oversee all branding, strategy and fundraising • Manage and extend our sponsor relationships; including, Intermountain Healthcare/LiVe Well, Specialized Bicycles, ENVE Composites, TRP… Show more ThresholdSports is a Non-Profit (501c3) corporation established to promote the health, wellness, and cycling safety through community events and programs. The organization is now the largest regional club of its kind and has become a great benefit to the communities and businesses it is involved with. • Oversee all branding, strategy and fundraising • Manage and extend our sponsor relationships; including, Intermountain Healthcare/LiVe Well, Specialized Bicycles, ENVE Composites, TRP Brakes and DNA Cycling • Create and cultivate strategic partnership; including, State of Utah, Ogden City, Boys and Girls Club of Weber/Davis - Utah, and Intermountain Healthcare Show less ThresholdSports is a Non-Profit (501c3) corporation established to promote the health, wellness, and cycling safety through community events and programs. The organization is now the largest regional club of its kind and has become a great benefit to the communities and businesses it is involved with. • Oversee all branding, strategy and fundraising • Manage and extend our sponsor relationships; including, Intermountain Healthcare/LiVe Well, Specialized Bicycles, ENVE Composites, TRP… Show more ThresholdSports is a Non-Profit (501c3) corporation established to promote the health, wellness, and cycling safety through community events and programs. The organization is now the largest regional club of its kind and has become a great benefit to the communities and businesses it is involved with. • Oversee all branding, strategy and fundraising • Manage and extend our sponsor relationships; including, Intermountain Healthcare/LiVe Well, Specialized Bicycles, ENVE Composites, TRP Brakes and DNA Cycling • Create and cultivate strategic partnership; including, State of Utah, Ogden City, Boys and Girls Club of Weber/Davis - Utah, and Intermountain Healthcare Show less

    • United States
    • Financial Services
    • 300 - 400 Employee
    • SVP, Channels and Business Development
      • Jul 2015 - Dec 2016

      $15+ million Industry Leading Small Business Funding Marketplace. Responsible for creation, strategy, and execution of Lendio’s Channel (Partner and Affiliate) and Business Development Divsions. - Increased YoY channel revenue by 654% ($740k to $4.8m), which accounted - Increased YoY channel revenue as a percentage of overall company revenue from 18.76% to 47.34% (comparing Aug 2014- Jul 2015 to Aug 2015 - Jul 2016) - Designed and implemented Channel program to focus on… Show more $15+ million Industry Leading Small Business Funding Marketplace. Responsible for creation, strategy, and execution of Lendio’s Channel (Partner and Affiliate) and Business Development Divsions. - Increased YoY channel revenue by 654% ($740k to $4.8m), which accounted - Increased YoY channel revenue as a percentage of overall company revenue from 18.76% to 47.34% (comparing Aug 2014- Jul 2015 to Aug 2015 - Jul 2016) - Designed and implemented Channel program to focus on onboarding, managing, and growing Lendio’s channel partners, including; Staples, GoDaddy, and Townsquare Media. - Created partner marketing and integration strategies, including: partner marketing portal, collateral for digital, web, and paid search marketing efforts. - Created new partner acquisition strategy through social, web, tradeshow, and cold calling - Established operations roles and responsibilities, operating processes, reporting and analytics, and development protocol for the channel account management and business development teams. - Hired, trained and developed a team of high functioning account executives, business development directors, and program managers. Show less $15+ million Industry Leading Small Business Funding Marketplace. Responsible for creation, strategy, and execution of Lendio’s Channel (Partner and Affiliate) and Business Development Divsions. - Increased YoY channel revenue by 654% ($740k to $4.8m), which accounted - Increased YoY channel revenue as a percentage of overall company revenue from 18.76% to 47.34% (comparing Aug 2014- Jul 2015 to Aug 2015 - Jul 2016) - Designed and implemented Channel program to focus on… Show more $15+ million Industry Leading Small Business Funding Marketplace. Responsible for creation, strategy, and execution of Lendio’s Channel (Partner and Affiliate) and Business Development Divsions. - Increased YoY channel revenue by 654% ($740k to $4.8m), which accounted - Increased YoY channel revenue as a percentage of overall company revenue from 18.76% to 47.34% (comparing Aug 2014- Jul 2015 to Aug 2015 - Jul 2016) - Designed and implemented Channel program to focus on onboarding, managing, and growing Lendio’s channel partners, including; Staples, GoDaddy, and Townsquare Media. - Created partner marketing and integration strategies, including: partner marketing portal, collateral for digital, web, and paid search marketing efforts. - Created new partner acquisition strategy through social, web, tradeshow, and cold calling - Established operations roles and responsibilities, operating processes, reporting and analytics, and development protocol for the channel account management and business development teams. - Hired, trained and developed a team of high functioning account executives, business development directors, and program managers. Show less

    • United States
    • Outsourcing and Offshoring Consulting
    • 700 & Above Employee
    • Vice President, Strategic Account Development
      • Oct 2014 - Aug 2015

      Responsible for MarketStar’s global strategic client acquisition, program design/strategy, and implementation. Clients include: Google, HP, VMWare, Citrix, Verizon, IBM, Acer, Amazon, etc. • Key contact for Global Executives and Division Leaders • Lead and facilitate all technical, contractual and financial negotiations for programs. • Develop and evaluate financial return and long-term viability of sales and support programs • Work with client team during the implementation of… Show more Responsible for MarketStar’s global strategic client acquisition, program design/strategy, and implementation. Clients include: Google, HP, VMWare, Citrix, Verizon, IBM, Acer, Amazon, etc. • Key contact for Global Executives and Division Leaders • Lead and facilitate all technical, contractual and financial negotiations for programs. • Develop and evaluate financial return and long-term viability of sales and support programs • Work with client team during the implementation of retail, direct, and channel sales and support teams. • Responsibility for account management, employee development, financial Pro Forma, operations, and quota • Design and establish go-to-market strategies for executive level decision makers utilizing digital marketing, human engagement, event planning, training, etc. • Serve as principal strategic adviser to client's Executive Leadership, Divisional/Regional Leadership, and Procurement. • Remain fully aware of trends in the broader market to ensure client strategies are appropriate to the changing context of the market • Provided and assisted internal business units in strategic areas; including, product development and product positioning.

    • Senior Director, Business Development
      • Nov 2013 - Oct 2014

      Responsible for developing Direct and Channel Go-to-Market/Go-to-Channel strategies for current and prospective clients. Follow current and emerging strategies in digital and traditional engagement models to ensure clients get the most impact out of their sales and marketing programs. • Led the strategy and design of the Global HP Partner Marketing Service Agency to provide its partners with ready to deploy traditional and digital marketing campaigns. • Directed and managed Business… Show more Responsible for developing Direct and Channel Go-to-Market/Go-to-Channel strategies for current and prospective clients. Follow current and emerging strategies in digital and traditional engagement models to ensure clients get the most impact out of their sales and marketing programs. • Led the strategy and design of the Global HP Partner Marketing Service Agency to provide its partners with ready to deploy traditional and digital marketing campaigns. • Directed and managed Business Development team focused on client go-to-channel strategies and account acquisition. • Increased division’s performance by 500% YOY. - $2.8 million to $14 million • Acquired new strategic accounts and partnerships including; Google, Amazon, Citrix, and Nexus IS • Developed performance management criteria and refined sales process that accelerated employee productivity, including; training, dashboards, activity management, mentor programs, and sales process • Designed and established go-to-channel strategies for executive level decision makers utilizing digital marketing, human engagement, event planning, training, etc. • Served as principal strategic adviser to client's Executive Leadership, Divisional/Regional Leadership, and Procurement. • Remained fully aware of trends in the broader market to ensure client strategies are appropriate to the changing context of the market • Created financial modeling to evaluate feasibility and strategic fit, secure financial and human resources, and kick-off new projects; including coordinating resources across multiple business units. • Provided and assisted internal business units in strategic areas; including, product development and product positioning.

    • Director of Strategy and Development
      • Feb 2012 - Nov 2013

      Responsible for conducting client strategy meetings and developing sales and marketing execution plans for Fortune 100 to 500 businesses. Responsible for an annual quota of $5.5 million. • Serve as principal strategic advisor to client's presidents and division executives • Manage and assist in the strategic planning process for client business units • Provide and assist business units in strategic areas; including, product development, organization design, and product positioning •… Show more Responsible for conducting client strategy meetings and developing sales and marketing execution plans for Fortune 100 to 500 businesses. Responsible for an annual quota of $5.5 million. • Serve as principal strategic advisor to client's presidents and division executives • Manage and assist in the strategic planning process for client business units • Provide and assist business units in strategic areas; including, product development, organization design, and product positioning • Evaluate and collaborate on strategic disciplines across organization • Remain fully aware of trends in the broader market and to ensure client strategy is appropriate to the changing context • Evaluate client's new opportunities (internally and externally), evaluated financial feasibility and strategic fit, secured financial and human resources, and kicked-off new projects, including coordinating resources across multiple business units • Identify, evaluate, cultivate, and manage strategic account relationships • Ensure that priorities and action plans are clear and that the organization is on-track to achieve client's objectives. • Projected to achieve 137% of annual quota

    • Director
      • May 2007 - Dec 2011

      $38 million Apple Computer retail and business services company with operations in 3 states. Director - Business and Retail Sales, Service Division, Employee Training, and Marketing Responsible for an annual P&L of $38 million. Accountable for company financial performance and creation and execution of company sales, service and training division's strategies. • Increased company performance by 1,300% over 5 years - $2.8 million to $38.7 million, 162% increase from FY2011 to FY2012… Show more $38 million Apple Computer retail and business services company with operations in 3 states. Director - Business and Retail Sales, Service Division, Employee Training, and Marketing Responsible for an annual P&L of $38 million. Accountable for company financial performance and creation and execution of company sales, service and training division's strategies. • Increased company performance by 1,300% over 5 years - $2.8 million to $38.7 million, 162% increase from FY2011 to FY2012. • Directed 100+ employees: Directly managed 8 Division Managers • Developed company vision, mission, pledge, and SFactors to drive company culture resulting in a strong culture of personal accountability and performance. • Created and implemented company sales process and measurement system to ensure financial performance and preserve customer experience. This resulted in the highest industry sales metrics and an average of 9 out of 10 on customer satisfaction (measured using NPS). • Created, launched, and directed: • Retail sales program, - $2 million to $30 million in sales within 5 years. • Business-to-business sales program - $4.2 million in sales within the first fiscal year. • Service - non warranty and warranty - repair program - Achieved industry leading results; repairs per full-time employee, turnaround times of 2 days, and dollar per repair of $120. • Employee recruiting and training program - Increased employee retention to nearly 300% of the industry average and per employee performance from $7,000 per employee to $10,000 per employee. • Simply Answers customer training program - Achieved profitability within first year, and became a competitive advantage for our retail and business sales divisions. • Recognized in the Top 25 fastest growing companies in Utah and the Top 1,000 in the Nation Show less $38 million Apple Computer retail and business services company with operations in 3 states. Director - Business and Retail Sales, Service Division, Employee Training, and Marketing Responsible for an annual P&L of $38 million. Accountable for company financial performance and creation and execution of company sales, service and training division's strategies. • Increased company performance by 1,300% over 5 years - $2.8 million to $38.7 million, 162% increase from FY2011 to FY2012… Show more $38 million Apple Computer retail and business services company with operations in 3 states. Director - Business and Retail Sales, Service Division, Employee Training, and Marketing Responsible for an annual P&L of $38 million. Accountable for company financial performance and creation and execution of company sales, service and training division's strategies. • Increased company performance by 1,300% over 5 years - $2.8 million to $38.7 million, 162% increase from FY2011 to FY2012. • Directed 100+ employees: Directly managed 8 Division Managers • Developed company vision, mission, pledge, and SFactors to drive company culture resulting in a strong culture of personal accountability and performance. • Created and implemented company sales process and measurement system to ensure financial performance and preserve customer experience. This resulted in the highest industry sales metrics and an average of 9 out of 10 on customer satisfaction (measured using NPS). • Created, launched, and directed: • Retail sales program, - $2 million to $30 million in sales within 5 years. • Business-to-business sales program - $4.2 million in sales within the first fiscal year. • Service - non warranty and warranty - repair program - Achieved industry leading results; repairs per full-time employee, turnaround times of 2 days, and dollar per repair of $120. • Employee recruiting and training program - Increased employee retention to nearly 300% of the industry average and per employee performance from $7,000 per employee to $10,000 per employee. • Simply Answers customer training program - Achieved profitability within first year, and became a competitive advantage for our retail and business sales divisions. • Recognized in the Top 25 fastest growing companies in Utah and the Top 1,000 in the Nation Show less

    • Director
      • Aug 2006 - May 2007

      $70 million AT&T retail company with operations in 5 western states. Director of Customer Relations - Customer Lifecycle Management Managed annualized P&L of $2.4 million. Responsible for sales and customer experience after the initial purchase. Directed 20 employees: Directly managed 3 Department Managers Created and implemented customer life-cycle management program which included; 3-day sales follow-up call, bill analysis, and upgrade program. Successfully… Show more $70 million AT&T retail company with operations in 5 western states. Director of Customer Relations - Customer Lifecycle Management Managed annualized P&L of $2.4 million. Responsible for sales and customer experience after the initial purchase. Directed 20 employees: Directly managed 3 Department Managers Created and implemented customer life-cycle management program which included; 3-day sales follow-up call, bill analysis, and upgrade program. Successfully transitioned division from a cost center to a profit center within 90-days. Launched a call center sales and service program - Increased sales from $28,000 to $180,000 gross profit in 6-months. Increased employee retention and per employee profitability from 31 days to 180 days and from $3,000 to $11,000. Show less $70 million AT&T retail company with operations in 5 western states. Director of Customer Relations - Customer Lifecycle Management Managed annualized P&L of $2.4 million. Responsible for sales and customer experience after the initial purchase. Directed 20 employees: Directly managed 3 Department Managers Created and implemented customer life-cycle management program which included; 3-day sales follow-up call, bill analysis, and upgrade program. Successfully… Show more $70 million AT&T retail company with operations in 5 western states. Director of Customer Relations - Customer Lifecycle Management Managed annualized P&L of $2.4 million. Responsible for sales and customer experience after the initial purchase. Directed 20 employees: Directly managed 3 Department Managers Created and implemented customer life-cycle management program which included; 3-day sales follow-up call, bill analysis, and upgrade program. Successfully transitioned division from a cost center to a profit center within 90-days. Launched a call center sales and service program - Increased sales from $28,000 to $180,000 gross profit in 6-months. Increased employee retention and per employee profitability from 31 days to 180 days and from $3,000 to $11,000. Show less

  • Alert Cellular - T-Mobile
    • California and Nevada
    • Market Manager
      • Dec 2004 - Aug 2006

      Directed and managed sales and operations for a $4 million P&L. Promoted to VP of Sales. Directed and managed sales and operations for a $4 million P&L. Promoted to VP of Sales.

    • VP of Sales and Operations
      • Dec 2004 - Aug 2006

      Managed annualized P&L of $7.2 million. Responsible for Verizon wireless division. Directed 450+ employees: Directly managed 5 Regional Sales Managers, 1 Admin, and 5 Training and Recruiting Managers. Developed and directed growth and sales strategies for Texas; and Washington markets. Implemented company-training program to improve employee performance and increase profitability. Increased 2006 Gross Profit by 229% YOY - $104,053 to $238,934. Managed annualized P&L of $7.2 million. Responsible for Verizon wireless division. Directed 450+ employees: Directly managed 5 Regional Sales Managers, 1 Admin, and 5 Training and Recruiting Managers. Developed and directed growth and sales strategies for Texas; and Washington markets. Implemented company-training program to improve employee performance and increase profitability. Increased 2006 Gross Profit by 229% YOY - $104,053 to $238,934.

Education

  • University of Utah - David Eccles School of Business
    MBA, Business Administration and Management, General
    2010 - 2012
  • Babson College
    Omnicom Advanced Management Program, Advanced Leadership
    2018 - 2018
  • Westminster College
    Bachelor, Business/Finance (MagnaCum Laude)
    2003 - 2005

Community

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