Experience

MMGY Global

• United States
• Advertising Services
• 200 - 300 Employee

• Senior Account Director

  • Apr 2021 - Present



Travel Network

• London, England Metropolitan Area

• Co-Founder

  • Feb 2019 - Apr 2020

  Developed a social network to help people finding travel recommendations from people they trust. Developed a social network to help people finding travel recommendations from people they trust.



Consejo de Promoción Turística de México

• Government Administration
• 1 - 100 Employee

• Director for Spain & Middle East

  • Sep 2017 - Jul 2018

  • Designed and led an effective customer and brand strategy to grow Mexico’s inbound tourism from Spain and the Middle East.• Formed strategic alliances with key industry players like airlines, hotels, event venues and travel agencies.• MTB´s designated spokesperson in Spain and the Middle East.• Led annual planning for the region including resource and budget allocations.Key accomplishments:-Achieved a 12.8% increase in air connections between Mexico and Spain - this was one of Mexico´s largest growth rates across all international markets.-Doubled the number of tourists that arrived from UAE, Saudi Arabia and Qatar from 2015 to 2018. -Key player in the negotiations to grant Emirates Airlines fifth freedom rights to begin operations from Dubai to Mexico City via Barcelona. Show less

• Head of Europe & Middle East

  • Sep 2016 - Aug 2017

  • Led marketing activities for the Visit Mexico campaign in Europe and the Middle East.• Managed and supported up to 20 talented professionals within our 5 European locations.• Worked closely with PR and Media agencies to successfully coordinate Mexico´s participation in International fairs and events.Key accomplishments:-Increased the number of visitors coming from European markets by 34%.-Re-positioned Mexico as a high-end destination by making successful partnerships with premium travel sector players like Conde Nast Traveller, Rosewood Hotels and Traveller Made agencies.-Successfully ran an average of 10 co-branded campaigns per year with a total value of over US$7M. Show less

• Deputy Director for Europe

  • Oct 2013 - Aug 2016

  • Coordinated and executed all promotional efforts in Spain and Portugal.• Supported the European team in multiple events and international fairs. • Worked hand in hand with several Mexican destinations and hotels to guide them on how to best promote themselves in the European market.• Developed a strong relationship with media outlets, bloggers and influencers. Key accomplishments: -Managed the Global activation “Encuentrate con México” in Madrid and Paris. Coordinated all ground operations, not only for this interactive activation but all the events that where hosted by Mexico during the Presidential visit in both countries. -Increased the number of visitors coming from Spain by 9%, despite the recession. -Created and executed the first Mexican Restaurant Week in Spain, building a network of over 50 Mexican restaurants in Madrid and Barcelona to promote Mexico through its gastronomy. Show less

• Marketing and Promotion Intern

  • Jul 2013 - Sep 2013

  • Organized and supported promotional events and workshops to increase the number of visitors from the US.



Alchemia: In the Business of Transformation®

• Mexico
• Advertising Services
• 1 - 100 Employee

• Senior Account Manager

  • Jul 2011 - Jun 2013

  Built strong relationships with clients by helping them to create powerful strategies to achieve their marketing and sales objectives. Key accomplishments: -Condé Nast Traveller USA and Spain Account: Led the main advertising, sales and PR events. Exceeded the sales plan by US$280K and successfully maintained a 91.0% closure rate. -Account: Atlantis Hotel Bahamas Account: Negotiated a partnership with Liverpool, Mexico’s largest department store retailer, which helped position Atlantis as the ideal entertainment destination for high-end Mexican travellers. Show less