SEM Analyst

• Sep 2023 - Present

Associate Strategist, SEM

• May 2022 - Jun 2023

• Launched & managed multiple paid search, shopping, and PMax campaigns within Google Ads and Microsoft Ads • Managed a portfolio of more than 20 client accounts & conducted weekly performance checks • Handled daily client budget pacing and communication around spend goals for a top enterprise client • Diagnosed performance issues and resolved them through campaign restructures and data analysis • Leveraged data to develop & identify new strategic opportunities • Delivered ad… Show more • Launched & managed multiple paid search, shopping, and PMax campaigns within Google Ads and Microsoft Ads • Managed a portfolio of more than 20 client accounts & conducted weekly performance checks • Handled daily client budget pacing and communication around spend goals for a top enterprise client • Diagnosed performance issues and resolved them through campaign restructures and data analysis • Leveraged data to develop & identify new strategic opportunities • Delivered ad hoc analysis surrounding KPIs and identified areas of opportunity to meet clients’ budgets and return on ad spend goals • Communicated monthly & bi-weekly campaign performance updates Show less • Launched & managed multiple paid search, shopping, and PMax campaigns within Google Ads and Microsoft Ads • Managed a portfolio of more than 20 client accounts & conducted weekly performance checks • Handled daily client budget pacing and communication around spend goals for a top enterprise client • Diagnosed performance issues and resolved them through campaign restructures and data analysis • Leveraged data to develop & identify new strategic opportunities • Delivered ad… Show more • Launched & managed multiple paid search, shopping, and PMax campaigns within Google Ads and Microsoft Ads • Managed a portfolio of more than 20 client accounts & conducted weekly performance checks • Handled daily client budget pacing and communication around spend goals for a top enterprise client • Diagnosed performance issues and resolved them through campaign restructures and data analysis • Leveraged data to develop & identify new strategic opportunities • Delivered ad hoc analysis surrounding KPIs and identified areas of opportunity to meet clients’ budgets and return on ad spend goals • Communicated monthly & bi-weekly campaign performance updates Show less

Junior Digital Marketer

• Aug 2021 - Apr 2022

• Created monthly marketing reports for Inovāt’s clients • Active with Google Analytics, Google Ads, Microsoft Ads, and social media analytics • Responsible for analyzing the performance of client’s websites through traffic metrics • Created and managed LinkedIn Ad campaigns • Setup goal tracking for client websites through Google Analytics and Google Tag Manager • Updated Google Ad campaigns weekly negative keyword lists • Updated and monitored organic keywords in Google… Show more • Created monthly marketing reports for Inovāt’s clients • Active with Google Analytics, Google Ads, Microsoft Ads, and social media analytics • Responsible for analyzing the performance of client’s websites through traffic metrics • Created and managed LinkedIn Ad campaigns • Setup goal tracking for client websites through Google Analytics and Google Tag Manager • Updated Google Ad campaigns weekly negative keyword lists • Updated and monitored organic keywords in Google Search Console & Ranktracker for multiple clients • Produced blog post ideas by utilizing Google Trends and competitor research Show less • Created monthly marketing reports for Inovāt’s clients • Active with Google Analytics, Google Ads, Microsoft Ads, and social media analytics • Responsible for analyzing the performance of client’s websites through traffic metrics • Created and managed LinkedIn Ad campaigns • Setup goal tracking for client websites through Google Analytics and Google Tag Manager • Updated Google Ad campaigns weekly negative keyword lists • Updated and monitored organic keywords in Google… Show more • Created monthly marketing reports for Inovāt’s clients • Active with Google Analytics, Google Ads, Microsoft Ads, and social media analytics • Responsible for analyzing the performance of client’s websites through traffic metrics • Created and managed LinkedIn Ad campaigns • Setup goal tracking for client websites through Google Analytics and Google Tag Manager • Updated Google Ad campaigns weekly negative keyword lists • Updated and monitored organic keywords in Google Search Console & Ranktracker for multiple clients • Produced blog post ideas by utilizing Google Trends and competitor research Show less

Digital Marketing Consultant

• Aug 2019 - Dec 2019

• Reconfigured client's website to enhance user navigation & visibility • Created Google Ads campaigns to increase traffic to client’s career page • Implemented an email campaign using A/B testing to increase leads. Results led to an increase of leads by 35 • Reconfigured client's website to enhance user navigation & visibility • Created Google Ads campaigns to increase traffic to client’s career page • Implemented an email campaign using A/B testing to increase leads. Results led to an increase of leads by 35

Account Services Intern

• Jun 2019 - Aug 2019

• Conducted market and product research to be used for multiple creative briefs • Edited and assisted copywriter in Facebook and LinkedIn ads • Created, edited, and proofread documents to accommodate client specifications and requests • Researched and assisted copywriter in creating content for client’s blog to increase SEO • Data entry and analysis for account and analytics department • Identified discrepancies in quarterly marketing budget for finance team • Researched… Show more • Conducted market and product research to be used for multiple creative briefs • Edited and assisted copywriter in Facebook and LinkedIn ads • Created, edited, and proofread documents to accommodate client specifications and requests • Researched and assisted copywriter in creating content for client’s blog to increase SEO • Data entry and analysis for account and analytics department • Identified discrepancies in quarterly marketing budget for finance team • Researched potential influencers for new social media marketing campaign • Created privacy policy that was adopted by client, AAFP Show less • Conducted market and product research to be used for multiple creative briefs • Edited and assisted copywriter in Facebook and LinkedIn ads • Created, edited, and proofread documents to accommodate client specifications and requests • Researched and assisted copywriter in creating content for client’s blog to increase SEO • Data entry and analysis for account and analytics department • Identified discrepancies in quarterly marketing budget for finance team • Researched… Show more • Conducted market and product research to be used for multiple creative briefs • Edited and assisted copywriter in Facebook and LinkedIn ads • Created, edited, and proofread documents to accommodate client specifications and requests • Researched and assisted copywriter in creating content for client’s blog to increase SEO • Data entry and analysis for account and analytics department • Identified discrepancies in quarterly marketing budget for finance team • Researched potential influencers for new social media marketing campaign • Created privacy policy that was adopted by client, AAFP Show less

Marketing Assistant Intern

• Jul 2017 - Aug 2017

• Collaborated with marketing director to create marketing plan to reach target markets • Organized social media accounts to increase attendance at furnace site and annual fundraising events • Raised awareness for Cornwall Blast event through promotional print advertisements • Collaborated with marketing director to create marketing plan to reach target markets • Organized social media accounts to increase attendance at furnace site and annual fundraising events • Raised awareness for Cornwall Blast event through promotional print advertisements