Student Worker

• Aug 2023 - Present

Product Marketing Intern

• Jun 2023 - Aug 2023

• Conducted comprehensive market research to analyze sales data and identify patterns, trends, and customer preferences • Assisted in developing predictive models based on sales data to forecast market demand and optimize positioning strategies for encoder product line; led analytical initiatives to streamline and reduce complexity of about $2M cost to business • Developing and implementing pricing strategies for positioning encoders in the market; building pricing automation tool for sales teams to reduce ~10 hours of manual work Show less

Student Worker

• Nov 2022 - Jun 2023

Analyst - II / External Consultant (Uber Technologies)

• Apr 2022 - Jul 2022

- Achieved target Return on Ad Spend (ROAS) of 4% by managing $80k budget and devising optimal performance strategies for Uber ad-campaigns in India and Mexico for Q2'22- Developed product dashboards for Uber Driver and UberEats, supporting data analyses to gain performance insights, examine costs and amplify market performance by ~80% - Innovated 7 dynamic marketing KPI (Key-Performance-Indicator) reporting dashboards using GDS, SQL, Kirby and u-Worc which resulted in a reduction of 8+ hours of manual work weekly for the team- Co-authored team documentations; established weekly task trackers for team collaboration and project efficiency- Collaborated with cross-functional teams, including engineering, creative, and ad-agency, to drive brand consistency- Maintained the accuracy of warehouse data at ~99% by collaborating with the data science, ad-technology and ad-agency teams Show less

Analyst - I / External Consultant (Uber Technologies)

• Apr 2021 - Mar 2022

- Programmed Urchin Tracking Module (UTM codes) which led to a reduction of null and duplicate data for digital campaigns; increased performance optimisation at ad-granularity by increasing ad-trackability by ~99%- Spearheaded data analyses, ad-hoc analyses by designing and building high-impact reporting dashboards that enhanced ROAS KPIs by 30-40%- Led feature enhancements for Uber Driver and UberEats ad-campaigns using A/B testing, creative content optimization, and time-bucket analysis to boost performance by ~85%- Streamlined crucial analyses of performance data propelling Uber’s Craigslist Program into a leading marketing technology- Drove market research and analyzed trends in user-acquisition to drive product development and positioning- Managed team of 6 interns to meet project goals; planned sprints for accuracy and timeliness; improved product features, enhancements and UI upgrades Show less

Trainee Analyst

• Aug 2019 - Mar 2021

- Designed and implemented PAM (Pixel-Automated-Monitoring) dashboard summarizing KPIs to track pixel to maintain efficiency at 98% - Conceptualized and built client webpage using HubSpot to leverage dynamic modules to boost reusability by 30%

Summer Intern

• May 2018 - Jun 2018

- Networks and Hardware Engineering - Virtual Switching & Routing Scripting using PERL - Networks and Hardware Engineering - Virtual Switching & Routing Scripting using PERL

Intern

• Nov 2016 - Jan 2017

Research and analysis of DevOps methodologies for implementation; evaluated JIRA, AWS, GitHub, Docker, and Selenium Research and analysis of DevOps methodologies for implementation; evaluated JIRA, AWS, GitHub, Docker, and Selenium