Digital Content Creator Senior Staff

• Jan 2023 - Present

Handling brands: Caffino, Kopi Tubruk Gadjah, MilkLife, 5Days, BonChef, Cafe Baristan- Planning TikTok in-app content strategy and ecosystem that align with market preferences- Actively research market trends and strategically implement solutions to acquire new users and improve retention through content crafting- Conceptualises, develop and execute various fresh TikTok contents- Handling Instagram, TikTok, and E-Commerce LIVE sessions’ concepts & materials (Shopee Twin Date LIVE, monthly Instagram LIVE with Chef-Influencer, regular brand LIVE streaming)- Utilize Tiktok Live Shopping Ads targetting strategy to achieve best performance- Involve in Tiktok Live’s promotion, flash sale, and bundling strategy to reach better traffic and engagement- Communicate with third-party vendors and partners for KOL management and campaigns execution- Analyse & monitor KOL performance (TikTok, Instagram, Youtube, Twitter, SnackVideo)- Create monthly digital activity report

Digital Marketing Specialist

• Dec 2021 - Present

Digital Marketing Intern

• Feb 2021 - Aug 2021

- Create TikTok contents for ERHA Hair Care (ERHAIR) - Monitor and analyze TikTok trend and competitor's activities - Contribute in making ERHAIR's digital content for social media and advertisement - Create TikTok contents for ERHA Hair Care (ERHAIR) - Monitor and analyze TikTok trend and competitor's activities - Contribute in making ERHAIR's digital content for social media and advertisement

HR: Learning & Development Intern

• Jan 2020 - Feb 2020

- Support team in training activities, such as trainee/trainer support, training registration and feedback. - Support team to maintain trainees' learning progress and history. - Participate in L&D department events & activities. - Participate in other events/programs assigned by supervisor. - Review and distribute company policies in digital formats or hard copies. - Prepare HR-related reports as needed (like employee study report, etc.). - Support team in training activities, such as trainee/trainer support, training registration and feedback. - Support team to maintain trainees' learning progress and history. - Participate in L&D department events & activities. - Participate in other events/programs assigned by supervisor. - Review and distribute company policies in digital formats or hard copies. - Prepare HR-related reports as needed (like employee study report, etc.).