Experience

Linc

• United States
• Technology, Information and Media
• 1 - 100 Employee

• Director, CX Strategy

  • Sep 2021 - Present

• Lead Strategic CSM

  • Jan 2021 - Sep 2021



Returnly

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Customer Success Manager

  • Oct 2019 - Jan 2021

  San Francisco Bay Area



Austere

• United States
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Director Of Marketing And Product Management

  • Feb 2019 - Oct 2019

  Remote Marketing and product director overseeing new brand and product launch. • Within one month, aligned all internal and external parties by building a product launch timeline for 18+ skus. Timeline included design and manufacturing time in China as well as in-store/online with retailers. • Successfully launched new brand, Austere, with retail partners and online. Launch was 100% on time. • Within one month, built GTM, brand, and eCommerce launch strategy and received signoff by the CEO… Show more Marketing and product director overseeing new brand and product launch. • Within one month, aligned all internal and external parties by building a product launch timeline for 18+ skus. Timeline included design and manufacturing time in China as well as in-store/online with retailers. • Successfully launched new brand, Austere, with retail partners and online. Launch was 100% on time. • Within one month, built GTM, brand, and eCommerce launch strategy and received signoff by the CEO and Board. • Conceptualized and executed product packaging and retail POP (design/copy/renderings) that is currently being used. • Budget ownership and spend allocation. Currently staying under budget each month. Show less



Tin Pot Creamery

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Head of Marketing and eCommerce - Contract

  • Sep 2018 - Jun 2019

  San Francisco Bay Area Contractor overseeing marketing and eCommerce programs. • Within one month, successfully pitched and received buy-in from the CEO to re-platform entire website. • Within one month, created a new catering proposal (large groups and in-store pickup)–received Board signoff. • Created briefs, storyboards, and produced evergreen and holiday videos.



Man Crates

• United States
• Retail
• 1 - 100 Employee

• Senior Manager - Marketing and eCommerce

  • Oct 2017 - Aug 2018

  San Mateo, California • Strategized and implemented new processes for the marketing department; ensure all cross-functional partners know and follow all processes. Built all workflows in Podio and worked on a large project to automate cross-functional requests. • Built campaign and planning calendars, up to 18 months in advance. Ensured all dates were hit and briefs were executed properly. Managed scope creep and resourcing. • Responsible for e-commerce site experience; including site merchandising, launching… Show more • Strategized and implemented new processes for the marketing department; ensure all cross-functional partners know and follow all processes. Built all workflows in Podio and worked on a large project to automate cross-functional requests. • Built campaign and planning calendars, up to 18 months in advance. Ensured all dates were hit and briefs were executed properly. Managed scope creep and resourcing. • Responsible for e-commerce site experience; including site merchandising, launching all products on site, web campaigns, A/B testing, and building admin to support daily needs. Successfully launched 100% of all products on time. • Worked with the product and engineering teams as a stakeholder to re-launch the current website; providing customer insights, competitive landscape, and industry standard features. • Worked with PR and external partners to build awareness of the Man Crates brand. Including collaboration on television, social media, landing pages, email, and radio/podcasts. Driver for launching audio as a new channel for Man Crates. • Acted in two Man Crates videos; one as the lead and the other as an extra. Won a gold award for one of the videos. Show less



Kibo

• United States
• Software Development
• 100 - 200 Employee

• Customer Success Manager

  • Oct 2014 - Oct 2017

  Petaluma, Ca • Project and support delivery to high-profile B2C clients on the Kibo platform • Collaborate with partners, clients and Kibo technical staff to define scope and budget for projects and write statements of work and order letters for approval. • Oversee strategic site customizations to drive a better E-Commerce experience for customers; create test cases and perform quality assurance testing to ensure all customizations meet the customer standards and requirements. • Within three… Show more • Project and support delivery to high-profile B2C clients on the Kibo platform • Collaborate with partners, clients and Kibo technical staff to define scope and budget for projects and write statements of work and order letters for approval. • Oversee strategic site customizations to drive a better E-Commerce experience for customers; create test cases and perform quality assurance testing to ensure all customizations meet the customer standards and requirements. • Within three months of being at Kibo, was assigned the largest revenue-generating client and in one quarter, exceeded team goal. • Responsible for daily support management; overseeing a team of seven on-shore and off-shore support resources. Successfully reduced the support queue from over 100 open tickets to under 10 active tickets. • Work with clients on a daily basis to help with their marketing initiatives, strategy and timelines. • Attend regular platform training and online webinars about internet strategy and trends. • Recognized and rewarded by the Kibo Executive Committee based on positive client feedback and improved client satisfaction rating on bi-annual survey. Show less



Monster Products

• United States
• Consumer Electronics
• 100 - 200 Employee

• Senior Strategic Partnerships Manager

  • Apr 2014 - Oct 2014

  • Serve as a liaison between Monster and external partners • Facilitate, execute and manage all aspects of approved programs • Partnership contract implementation and ongoing renegotiation • Provide copy, strategy and direction on co-branded messaging with partners (e.g., CRM, online accommodations store, D2C marketing, media channels in Las Vegas market) • On-site management and quality control of co-branded events and activations • Communicate daily and directly with the… Show more • Serve as a liaison between Monster and external partners • Facilitate, execute and manage all aspects of approved programs • Partnership contract implementation and ongoing renegotiation • Provide copy, strategy and direction on co-branded messaging with partners (e.g., CRM, online accommodations store, D2C marketing, media channels in Las Vegas market) • On-site management and quality control of co-branded events and activations • Communicate daily and directly with the Executive Committee, including CEO, President and Vice Presidents • Responsible for the build out and branding of The Axis Theater Powered by Monster at Planet Hollywood

• Senior Manager: Global Events, Marketing & Partnerships

  • Nov 2011 - Apr 2014

  Brisbane, California • Oversee Monster Game vertical globally: brand management, B2B & B2C, go-to-market plans, channel strategy & implementation, copywriting, trends & customer analysis • Business development with partners (e.g., EA SPORTS, Viacom, AEG), celebrity ambassadors, vendors and industry professionals • Create project strategy, goals, objectives and calculate ROI • Brand development through social media & PR • Contract and scope of work negotiation & execution • Events department lead… Show more • Oversee Monster Game vertical globally: brand management, B2B & B2C, go-to-market plans, channel strategy & implementation, copywriting, trends & customer analysis • Business development with partners (e.g., EA SPORTS, Viacom, AEG), celebrity ambassadors, vendors and industry professionals • Create project strategy, goals, objectives and calculate ROI • Brand development through social media & PR • Contract and scope of work negotiation & execution • Events department lead, managing up to four people and executing successful portfolio of over 150 global events per year • Primary lead for Consumer Electronic Show (CES); rooms, F&B, press conference, booth design & selection; concert for over 4,000 VIP guests; logistics for over 500+ people • Budget management in the millions • Monster of the Year 2012 - Marketing



Lucile Packard Foundation for Children's Health

• United States
• Philanthropic Fundraising Services
• 100 - 200 Employee

• Community Events Manager

  • Feb 2009 - Nov 2011

  Palo Alto, CA Researched, created and implemented new fundraising programs to raise funds and awareness for Lucile Packard Children’s Hospital at Stanford (LPCH). • Recruited and managed restaurants for annual Dine Out for Packard day • Responsible for all event marketing plans and brand creation • Sole director of the Packard Summer Scamper 5k/10k and Kids’ Fun Run to benefit LPCH • Oversaw online fundraising and registration, marketing and sponsorship plans, volunteer recruitment and… Show more Researched, created and implemented new fundraising programs to raise funds and awareness for Lucile Packard Children’s Hospital at Stanford (LPCH). • Recruited and managed restaurants for annual Dine Out for Packard day • Responsible for all event marketing plans and brand creation • Sole director of the Packard Summer Scamper 5k/10k and Kids’ Fun Run to benefit LPCH • Oversaw online fundraising and registration, marketing and sponsorship plans, volunteer recruitment and event-day management • Exceeded event goals by 300% • Solicited and secured local businesses for sponsorship and partnerships, including San Francisco Giants, San Jose Sharks, Oakland Athletics Show less



The Leukemia & Lymphoma Society

• United States
• Non-profit Organizations
• 700 & Above Employee

• Marketing & Operations Manager

  • Apr 2007 - Jan 2009

  San Jose, CA • Human Resources: Screened, interviewed and hired full-time and temporary staff; 100% retention. Trained and orientated new employees. Directly supervised up to ten employees. • Office Management: Oversaw all logistics in office of 40+ employees. Developed and implemented operations budget of over $100,000 dollars. Ensured all finance operations were within IRS regulations. • Marketing: Strategized, implemented and managed grassroots events from South San Francisco to Monterey. Worked… Show more • Human Resources: Screened, interviewed and hired full-time and temporary staff; 100% retention. Trained and orientated new employees. Directly supervised up to ten employees. • Office Management: Oversaw all logistics in office of 40+ employees. Developed and implemented operations budget of over $100,000 dollars. Ensured all finance operations were within IRS regulations. • Marketing: Strategized, implemented and managed grassroots events from South San Francisco to Monterey. Worked with outside vendors for print and media. Exceeded goals each season. Show less