Morgen Irwin
Chief Growth Officer at TRAINOR- Claim this Profile
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Bio
Sara Haag, MSW
I met Morgen when working at the Center for Family Life and Recovery, Inc. (CFLR, Inc.) in 2015 where she worked under my supervision. Morgen was always eager to help others, displayed a high level of motivation, innovation, and dedication to her work. Excellent written skills and she really knows her media! A true professional. She's innovative and truly "gets" how best to market an organization on social media. She was an absolute joy in the workplace and I cannot recommend her enough! She brings the same high level of enthusiasm and energy to any task, no matter what it may be.
Beth Krueger Hershel
Morgen was a Marketing and Events Intern at the Ad Council of Rochester. During her time here she was responsible for assisting in brainstorming the creative elements and themes for Ad Council events (like a ROC The Day fundraiser); drafting social media promotions; event logistics; and working on special projects related to nonprofit programs. She always went above and beyond and never hesitated to work extra on a project that needed more time. Morgen is extremely professional and was a creative and enthusiastic member of our team. She is very curious and a fast learner, and I would highly recommend her for employment.
Sara Haag, MSW
I met Morgen when working at the Center for Family Life and Recovery, Inc. (CFLR, Inc.) in 2015 where she worked under my supervision. Morgen was always eager to help others, displayed a high level of motivation, innovation, and dedication to her work. Excellent written skills and she really knows her media! A true professional. She's innovative and truly "gets" how best to market an organization on social media. She was an absolute joy in the workplace and I cannot recommend her enough! She brings the same high level of enthusiasm and energy to any task, no matter what it may be.
Beth Krueger Hershel
Morgen was a Marketing and Events Intern at the Ad Council of Rochester. During her time here she was responsible for assisting in brainstorming the creative elements and themes for Ad Council events (like a ROC The Day fundraiser); drafting social media promotions; event logistics; and working on special projects related to nonprofit programs. She always went above and beyond and never hesitated to work extra on a project that needed more time. Morgen is extremely professional and was a creative and enthusiastic member of our team. She is very curious and a fast learner, and I would highly recommend her for employment.
Sara Haag, MSW
I met Morgen when working at the Center for Family Life and Recovery, Inc. (CFLR, Inc.) in 2015 where she worked under my supervision. Morgen was always eager to help others, displayed a high level of motivation, innovation, and dedication to her work. Excellent written skills and she really knows her media! A true professional. She's innovative and truly "gets" how best to market an organization on social media. She was an absolute joy in the workplace and I cannot recommend her enough! She brings the same high level of enthusiasm and energy to any task, no matter what it may be.
Beth Krueger Hershel
Morgen was a Marketing and Events Intern at the Ad Council of Rochester. During her time here she was responsible for assisting in brainstorming the creative elements and themes for Ad Council events (like a ROC The Day fundraiser); drafting social media promotions; event logistics; and working on special projects related to nonprofit programs. She always went above and beyond and never hesitated to work extra on a project that needed more time. Morgen is extremely professional and was a creative and enthusiastic member of our team. She is very curious and a fast learner, and I would highly recommend her for employment.
Sara Haag, MSW
I met Morgen when working at the Center for Family Life and Recovery, Inc. (CFLR, Inc.) in 2015 where she worked under my supervision. Morgen was always eager to help others, displayed a high level of motivation, innovation, and dedication to her work. Excellent written skills and she really knows her media! A true professional. She's innovative and truly "gets" how best to market an organization on social media. She was an absolute joy in the workplace and I cannot recommend her enough! She brings the same high level of enthusiasm and energy to any task, no matter what it may be.
Beth Krueger Hershel
Morgen was a Marketing and Events Intern at the Ad Council of Rochester. During her time here she was responsible for assisting in brainstorming the creative elements and themes for Ad Council events (like a ROC The Day fundraiser); drafting social media promotions; event logistics; and working on special projects related to nonprofit programs. She always went above and beyond and never hesitated to work extra on a project that needed more time. Morgen is extremely professional and was a creative and enthusiastic member of our team. She is very curious and a fast learner, and I would highly recommend her for employment.
Experience
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TRAINOR
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United States
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Advertising Services
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1 - 100 Employee
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Chief Growth Officer
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Nov 2021 - Present
Maximize TRAINOR’s overall performance by delivering exemplary client service, driving growth into client work, generating new business and recruiting, developing and growing our team. Strong knowledge of how to develop high-end strategic plans, thoughtful digital strategies, and successful media relations efforts. Lead new business proposals/plans/pitches, contribute to networking, prospecting and thought leadership, and operate with the highest professionalism and enthusiasm for our clients, industry and agency. Test and champion emerging industry tools and technologies.
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Director of Digital Marketing
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Jan 2019 - Nov 2021
Manage a team of 5+ individuals. Help shape the company's overall business strategy and internal culture. Plan marketing and branding objectives. Develop media strategies to put clients' brand/product in front of the appropriate target audiences(s). Enhance brand awareness within the digital space while driving website traffic and acquiring new customers/leads for clients. Use analytics tools to measure site traffic to better optimize marketing campaigns, including social media, display, and search advertising. Identify and evaluate new digital technologies to stay up to date on the latest apps, channels, and trends. Influence others and drive results through collaboration.
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Senior Marketing Manager
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Sep 2017 - Jan 2019
Plan, publish, and monitor client Digital and Social Media Marketing initiatives and campaigns with Google AdWords, Power Editor, Ads Manager, Google Analytics, and other key digital tools. Consult with clients to understand and create Digital and Social Media Marketing objectives. Develop and map out client Social Media content and editorial calendars. Develop, execute, and present Digital and Social Media Marketing plans from inception to completion. Report on client website engagement and client Digital and Social Media Marketing campaigns. Deft use of Power Editor, Ads Manager, and Facebook Insights, among other tools. Focus on a combination of tactics and strategy for SEO/SEM, such as keyword research. Build, curate, and grow Social Media communities. Research, apply, and refine relevant Social Media reputation utilities and best practices. Establish and meet deadlines, change directions when necessary, and manage multiple projects and clients at once.
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Digital Marketing Coordinator
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Apr 2016 - Aug 2017
Support the Digital and Social Media Marketing team. Create and schedule Social Media campaigns. Develop and map out client Social Media content and editorial calendars. Build, curate, and grow Social Media communities. Keep track and report on daily/weekly/monthly progress. Research, apply, and refine relevant Social Media reputation utilities and best practices. Establish and meet deadlines, change directions when necessary, and manage multiple projects and clients at once.
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Marketing Coordinator
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Oct 2015 - Apr 2016
Preparation and dissemination of press releases, media alerts, tips and alerts and newsletters. Creation of content, coordination and maintenance of agency’s website and social media sites. Compilation of media hits and statistics, including monthly, quarterly and annual reports. Planning and implementation of agency’s signature events, including April Awareness Breakfast, Tim Foley Recovery Classic Golf Tournament and Recovery Awareness Celebration. Creation of event promotional materials. Establish and build relationships with community organizations including marketing to donors and resources relating to the agency's mission/vision.
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Community Communications Specialist
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Jun 2015 - Oct 2015
Media outreach. Creation of content, coordination and maintenance of agency's website and social media sites. Assist with revenue producing activities including fundraising and donor relations. Establish and build relationships with community organizations including marketing to donors and resources relating to the agency's mission/vision. Responsible for creation and distribution of monthly internal newsletter to all staff members.
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Dixon Schwabl + Company
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United States
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Advertising Services
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1 - 100 Employee
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Public Relations Intern
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Jan 2015 - Apr 2015
Worked in partnership with professional-level PR practitioners preparing press materials, performing research and developing cross-platform media execution (including social media). Involved in the basic evolution of PR strategies and tactics. Collaborated with eight other interns to successfully design an integrated marketing campaign for a Fair Trade Marketplace client, which was presented to the client and to Dixon Schwabl employees. Worked in partnership with professional-level PR practitioners preparing press materials, performing research and developing cross-platform media execution (including social media). Involved in the basic evolution of PR strategies and tactics. Collaborated with eight other interns to successfully design an integrated marketing campaign for a Fair Trade Marketplace client, which was presented to the client and to Dixon Schwabl employees.
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Ad Council of Rochester
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United States
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Non-profit Organizations
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1 - 100 Employee
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Marketing and Events Intern
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Sep 2014 - Dec 2014
Helped create and execute a marketing plan to reach prospective event attendees for the “ROC the Day” fundraising event. Planned the cook-off for fundraising event, including all marketing and advertising materials. Developed a 13-page booklet of all media in the upstate NY area. Expanded media bank to improve tracking. Created a mailing piece for clients. Participated in planning and promoting a nonprofit workshop. Managed Salesforce database, updated contact information, and tracked results of surveys for clients.
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Utica Comets
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United States
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Sports Teams and Clubs
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1 - 100 Employee
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Street Team Intern
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Jun 2014 - Aug 2014
Attended local events and properly represented the Utica Comets in a professional manner. Facilitated and developed lasting relationships with Mohawk Valley fans by managing events at community tables and fulfilling appearances as the team mascot. Helped research and organize internal communication/public relations department files to prepare for the 2014 - 2015 AHL Season. Attended local events and properly represented the Utica Comets in a professional manner. Facilitated and developed lasting relationships with Mohawk Valley fans by managing events at community tables and fulfilling appearances as the team mascot. Helped research and organize internal communication/public relations department files to prepare for the 2014 - 2015 AHL Season.
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Hollister Co.
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United States
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Retail
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700 & Above Employee
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Clothing Model
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Oct 2013 - May 2014
Maintained marketing displays and handled sales to customers. Represented the company through personal style choices by wearing the brand to increase customer awareness and to help sell merchandise. Provided customer service by responding to questions, directing customers to merchandise, and handling sales transactions. Maintained marketing displays and handled sales to customers. Represented the company through personal style choices by wearing the brand to increase customer awareness and to help sell merchandise. Provided customer service by responding to questions, directing customers to merchandise, and handling sales transactions.
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Assistant Clerk
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Jun 2011 - Aug 2012
Assisted in the development of an electronic database to maintain town records. Designed and developed brochures/flyers to promote town activities. Provided administrative office support by shredding files and organizing office space. Assisted in the development of an electronic database to maintain town records. Designed and developed brochures/flyers to promote town activities. Provided administrative office support by shredding files and organizing office space.
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Community
